\nLa 34 de ani Cristina Iederan are la Cluj dou\u0103 magazine cu mobilier de lux, sub brandul Lovely, \u015fi se concentreaz\u0103 pe solu\u0163iile de amenajare mai mult dec\u00e2t pe v\u00e2nzarea efectiv\u0103, la bucat\u0103, a pieselor de mobil\u0103. T\u00e2n\u0103ra antreprenoare spune c\u0103 nu s-a \u00eembog\u0103\u0163it, dar nici nu se vede f\u0103c\u00e2nd altceva.<\/p>\n
\n\u201e\u00cemi place s\u0103 compar mobilierul cu ma\u015finile. A\u015fa cum exist\u0103 Dacia, Mercedes \u015fi Bentley, la fel, \u015fi \u00een cazul mobilierului, exist\u0103 diferite categorii de produse, iar pre\u0163ul reflect\u0103 calitatea lemnului, a designului, a manoperei \u015fi marca\u201c, spune Cristina Iederan, care a fondat afacerea Home Couture, care opereaz\u0103 dou\u0103 magazine cu mobilier de lux la Cluj, sub marca Lovely. \u201eAntreprenoriatul mi se potrive\u015fte pentru c\u0103 \u00eentotdeauna am avut o fire independent\u0103. De fapt, chiar a\u015fa m\u0103 caracterizeaz\u0103 prietenii: c\u0103poas\u0103 \u015fi independent\u0103\u201c, spune Cristina Iederan, care a ales s\u0103-\u015fi cl\u0103deasc\u0103 propria firm\u0103 \u00een 2008, exact \u00een momentul \u00een care apetitul de cheltuial\u0103 a rom\u00e2nilor avea s\u0103 se reduc\u0103 drastic. A ales s\u0103 ri\u015fte, s\u0103 pun\u0103 la b\u0103taie banii familiei, propria siguran\u0163\u0103 financiar\u0103 \u015fi de\u015fi spune c\u0103 a \u00eent\u00e2lnit nenum\u0103rate momente dificile, \u00een care se \u00eentreba, de pild\u0103, cum s\u0103 g\u0103seasc\u0103 bani necesari pentru finan\u0163are, \u201e\u00eemi place foarte mult ceea ce fac \u015fi nu m\u0103 v\u0103d niciodat\u0103 f\u0103c\u00e2nd altceva.\u201c<\/p>\n
\nAbsolvent\u0103 a Facult\u0103\u0163ii de Biochimie (2003), specializarea Genetic\u0103, a Universit\u0103\u0163ii Babe\u015f-Bolyai din Cluj-Napoca, s-a angajat \u00eenc\u0103 din ultimul an de studen\u0163ie, la recomandarea unei prietene, \u00een cadrul unui showroom Franke, specializat \u00een v\u00e2nzarea de echipamente de buc\u0103t\u0103rie. \u201eFirma la care lucram atunci a \u00eencercat ceva nou \u00een anii de glorie \u00een afaceri, perioada 2004-2005, adic\u0103 s\u0103 v\u00e2nd\u0103 \u015fi mobilier de buc\u0103t\u0103rie, \u00eempreun\u0103 cu echipamentele Franke. Decizie care s-a dovedit inspirat\u0103, fiind o abordare nou\u0103 pe pia\u0163a din Cluj\u201c, spune t\u00e2n\u0103ra antreprenoare. Atunci a intrat \u00een contact cu mobilierul de lux, \u201eam descoperit o lume nou\u0103 a mobilierului importat din Italia, am trecut prin cursuri de marketing \u015fi design\u201c, iar showroomul Franke a devenit o franciz\u0103 a afacerii Class, de\u0163inut\u0103 de antreprenoarea Camelia \u015eucu.<\/p>\n
\n\u201eN-am practicat niciodat\u0103 \u00een domeniul \u00een care am studiat, dar sus\u0163in \u015fi acum cu toat\u0103 convingerea c\u0103 studiile \u00een chimie pe care le-am absolvit mi-au fost de folos deopotriv\u0103 \u00een cizelarea mea ca om, dar \u015fi ca femeie de afaceri.\u201c Ideea de a se lansa \u00een aventura antreprenoriatului i-a venit \u00een vremea \u00een care era angajat\u0103 \u015fi se g\u00e2ndea c\u0103 are idei bune de pus \u00een practic\u0103, pe cont propriu. \uf02f<\/p>\n","protected":false},"excerpt":{"rendered":"
La 34 de ani Cristina Iederan are la Cluj dou\u0103 magazine cu mobilier de lux, sub brandul Lovely, \u015fi se concentreaz\u0103 pe solu\u0163iile de amenajare mai mult dec\u00e2t pe v\u00e2nzarea efectiv\u0103, la bucat\u0103, a pieselor de mobil\u0103. T\u00e2n\u0103ra antreprenoare spune c\u0103 nu s-a \u00eembog\u0103\u0163it, dar nici nu se vede f\u0103c\u00e2nd altceva. \u201e\u00cemi place s\u0103 compar […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[10254,16061,82,224,7426,9597,207,7634,473,18509,4127,4899,253,80,8368],"class_list":["post-124337","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-absolventi","tag-alegere","tag-bani","tag-bucatarie","tag-cluj","tag-cluj-napoca","tag-design","tag-echipamente","tag-firma","tag-independenta","tag-lux","tag-marca","tag-mobilier","tag-refuz","tag-showroom"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/124337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124337"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/124337\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}