\nAnul acesta, \u00een premier\u0103 pentru Rom\u00e2nia, McCann Bucure\u015fti \u015fi Vodafone Rom\u00e2nia au c\u00e2\u015ftigat un premiu la Categoria Cannes Effectiveness.<\/p>\n
\n“C\u00e2nd publicitatea \u00eembr\u0103\u0163i\u015feaz\u0103 realitatea se nasc legendele noii lumi digitale. Cu Ghi\u0163\u0103 am reu\u015fit s\u0103 construim eficien\u0163a de business care a spart barierele oric\u0103ror recunoa\u015fteri na\u0163ionale \u015fi interna\u0163ionale, p\u00e2n\u0103 la Cannes Effectiveness, devenind astfel cea mai premiat\u0103 idee din grupul Vodafone. \u015ei n-am fi reu\u015fit asta f\u0103r\u0103 o echip\u0103 care tr\u0103ie\u015fte cu intensitate maxim\u0103 acest brand, de la viziune pana la detaliu”<\/strong>, spune Laura Barbu, Director Brand&Marketing Communication, Vodafone Romania.<\/p>\n \n“Am f\u0103cut o tradi\u0163ie din a c\u00e2\u015ftiga premii cu campanii cunoscute de toat\u0103 lumea, campanii f\u0103cute pentru clien\u0163i mari, pentru branduri puternice. Asta ne ajut\u0103 s\u0103 ne concentr\u0103m \u015fi s\u0103 ridic\u0103m stacheta \u00een work-ul de zi cu zi. Acolo st\u0103 cheia creativit\u0103\u0163ii. Felicit\u0103ri tuturor rom\u00e2nilor care au luat anul acesta premii la Cannes. Sunt idei pe care mi-a\u015f fi dorit s\u0103 le avem noi. \u015ei asta cred c\u0103 e cea mai mare laud\u0103. Sunt trofee aduse pentru Rom\u00e2nia \u015fi asta e cel mai important. “\u00cempreun\u0103 suntem mai puternici”, ca sa citez brandul care ne-a adus patru lei anul acesta”, afirm\u0103 C\u0103t\u0103lin Dobre, Executive Creative Director McCann Bucure\u015fti.<\/p>\n","protected":false},"excerpt":{"rendered":" McCann Bucure\u015fti a c\u00e2\u015ftigat pentru al cincilea an consecutiv premii la cel mai important festival de publicitate din lume \u2013 Cannes Lions, \u00een 2015 campaniile “Bunici de Duminic\u0103” \u015fi “Ghi\u0163\u0103 Ciobanul” fiind marile c\u00e2\u015ftig\u0103toare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8314,6763],"class_list":["post-123624","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-premii","tag-publicitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/123624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=123624"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/123624\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=123624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=123624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=123624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}