\nINEDIT, INTENS SI FOARTE INTERESANT\u201c \u00ee\u015fi caracterizeaz\u0103 Floriana Baraba\u015f, strategic insights & dashboard manager, departamentul business decision support \u00een cadrul produc\u0103torului de \u0163igarete JTI, parcursul profesional din ultimii zece ani, de la intrarea sa \u00een prima edi\u0163ie a catalogului 100 Tineri Manageri de Top. Poveste\u015fte c\u0103 nimic nu a fost planificat, a ales \u015fansele care s-au ivit \u00een diverse momente, cu curiozitate \u015fi curaj. \u201d\u015ei m\u0103 bucur nespus c\u0103 am f\u0103cut asta.\u201c<\/p>\n
\n\u00ce\u015fi aminte\u015fte c\u0103 \u00eenceputurile carierei sale au fost \u00een 1997, c\u00e2nd s-a angajat la JTI, care era la vremea aceea RJ Reynolds. Pe atunci, cuno\u015ftin\u0163ele sale manageriale se rezumau la un curs de un an absolvit \u00een cadrul Facult\u0103\u0163ii de Cibernetic\u0103 a ASE. \u201dForma\u0163ia managerial\u0103 ini\u0163ial\u0103 am dob\u00e2ndit-o \u00abon the job\u00bb \u015fi \u00eenv\u0103\u0163\u00e2nd de la cei din jur\u201e, spunea ea \u00een 2005 pentru Business Magazin. \u00cen 2003, coordona cercetarea de pia\u0163\u0103 a companiei pentru Rom\u00e2nia, Turcia \u015fi Orientul Mijlociu.<\/p>\n
\nFloriana Baraba\u015f, care a fost responsabil\u0103 de cercetarea de pia\u0163\u0103 pentru companie de la diferite niveluri ale organiza\u0163iei (local, regional \u015fi global) \u015fi \u00een diverse \u0163\u0103ri, spune c\u0103 momentele cheie ale carierei \u00een acest interval au fost \u201dreloc\u0103rile, inclusiv \u00eentoarcerea acas\u0103. Am continuat s\u0103 fac acela\u015fi lucru, dar de la diverse niveluri ale organiza\u0163iei – local, regional, iar mai apoi global – \u015fi \u00een diverse \u0163\u0103ri\u201e.<\/p>\n
\n\u00cen a doua jum\u0103tate a anului 2006, c\u00e2nd a preluat func\u0163ia de marketing intelligence manager, s-a mutat la Limassol (Cipru) \u015fi s-a ocupat de cercetare pe pie\u0163ele din Orientul Mijlociu \u015fi Africa de Nord. Un an mai t\u00e2rziu, \u015fi-a f\u0103cut din nou bagajele \u015fi a traversat oceanul, lucr\u00e2nd de la Toronto pentru Canada, Statele Unite \u015fi America Latin\u0103. \u201dIar urm\u0103toarea \u015fans\u0103 s-a ivit \u00een 2008, pentru o pozi\u0163ie la sediul central de la Geneva, coordonare la nivel global.\u201e<\/p>\n
\n\u00cen 2010 s-a \u00eentors \u00een Rom\u00e2nia, ca strategic insight manager, iar trei ani mai t\u00e2rziu a fost promovat\u0103 ca strategic insights and dashboard manager. Acum coordoneaz\u0103 cercetarea de pia\u0163\u0103 pentru Rom\u00e2nia, extins\u0103 \u015fi \u00een ceea ce prive\u015fte livrarea de informa\u0163ii necesare deciziilor \u00een afaceri, explic\u0103 ea. La \u00eentoarcerea \u00een \u0163ar\u0103, a avut ocazia s\u0103 aleag\u0103 oamenii cu care lucreaz\u0103. \u201dProcesul de recrutare a fost deschis pe durata unui an \u00eentreg, dar p\u00e2n\u0103 la urm\u0103 am reu\u015fit s\u0103 g\u0103sesc oamenii potrivi\u0163i, o echip\u0103 mic\u0103, format\u0103 din trei oameni, colegi pe care m\u0103 pot bizui. Este foarte important ca analizele pe care le livr\u0103m s\u0103 fie corecte \u015fi furnizate \u00een timp util, astfel \u00eenc\u00e2t compania s\u0103 poat\u0103 ac\u0163iona \u00een baza lor.<\/p>\n
\nAvem \u015fansa s\u0103 lucr\u0103m \u00eentr-o organiza\u0163ie care \u00een\u0163elege perfect c\u00e2t de pre\u0163ioas\u0103 este aceast\u0103 surs\u0103 de avantaj concuren\u0163ial.\u201e Spune c\u0103 antreprenoriatul a tentat-o \u00een primii ani de dup\u0103 terminarea facult\u0103\u0163ii, \u00eens\u0103 \u015fi-a \u00eenceput rapid cariera \u00een multina\u0163ionale \u015fi nu a mai sim\u0163it nevoia acestei aventuri. \u201dO organiza\u0163ie multina\u0163ional\u0103 creeaz\u0103 confortul \u015fi condi\u0163iile de a profesa ceea ce-\u0163i place, departe de birocra\u0163ie \u015fi grijile administrative inerente antreprenoriatului.<\/p>\n
\n\u00centrebat\u0103 unde se vede peste \u00eenc\u0103 zece ani, r\u0103spunde c\u0103 dac\u0103 \u201dunde\u201c \u00eenseamn\u0103 un loc, atunci se vede \u00een Rom\u00e2nia. \u201dAm observat c\u0103 n-am \u00eencotro! De oriunde am locuit sau oriunde am plecat \u00een vacan\u0163e, am revenit acas\u0103, \u00eentotdeauna cu mare bucurie. Chiar dac\u0103 sunt lucruri pe care le-a\u015f dori foarte mult s\u0103 fie altfel \u00een \u0163ara mea \u015fi, c\u00e2teodat\u0103, simt neputin\u0163\u0103, furie sau am\u0103r\u0103ciune… Aici, \u00een \u0163ar\u0103, am sufletul, familia, prietenii. Profesional, a\u015f face \u015fi peste zece ani \u00abvaria\u0163iuni pe aceea\u015fi tem\u0103\u00bb. Poate c\u0103 m-a\u015f orienta eventual spre business & competitive intelligence.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen zece ani, cariera Florianei Baraba\u015f nu \u015fi-a schimbat fondul, pentru c\u0103 se ocup\u0103 tot de cercetare \u00een cadrul jti, dar schimb\u0103ri au avut loc: patru reloc\u0103ri \u015fi lucr\u0103ri pe mai multe continente. Parcursul s\u0103u profesional a adus-o p\u00e2n\u0103 \u00een pozi\u0163ia actual\u0103, \u00een care este capabil\u0103 s\u0103 furnizeze date esen\u0163iale pentru deciziile strategice ale companiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7208],"tags":[6553,8866,13195,11303,23948,34718],"class_list":["post-123384","post","type-post","status-publish","format-standard","hentry","category-servicii-financiare","tag-cariera","tag-cercetare","tag-cercetator","tag-geneva","tag-perspectiva","tag-toronto"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/123384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=123384"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/123384\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=123384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=123384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=123384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}