{"id":123336,"date":"2015-06-17T18:05:29","date_gmt":"2015-06-17T18:05:29","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=123336"},"modified":"2015-06-17T18:05:29","modified_gmt":"2015-06-17T18:05:29","slug":"straie-si-povesti-noi-pentru-inghetatele-la-stada","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=123336","title":{"rendered":"Straie \u015fi pove\u015fti noi pentru \u00eenghe\u0163atele La Stada"},"content":{"rendered":"<p>\nNoua campanie invit\u0103 consumatorii \u00eentr-o c\u0103l\u0103torie imaginar\u0103 c\u0103tre \u0163inuturile exotice \u015fi \u00eensorite ale Madagascarului, Indiei \u015fi Californiei, locurile de unde sunt aduse vanilia, mango \u015fi fisticul, spune spune Oana Stincel, marketing manager La Strada.<\/p>\n<p>\nLa Strada este prezent\u0103 \u00een magazine \u00een 10 sortimente la ambalaj de 120 ml (ciocolat\u0103, mango, c\u0103p\u015funi, vanilie, caramel, alune, iaurt&#038;cire\u015fe, ment\u0103&#038;ciocolat\u0103, cappuccino, coac\u0103ze negre) iar \u00een ambalaje de 500 ml sunt 11 variante de \u00eenghe\u0163at\u0103.<\/p>\n<p>\nLansat\u0103 \u00een 2013, \u00een segmentul premium de \u00eenghe\u0163at\u0103, La Strada este una dintre m\u0103rcile companiei Macromex, unul dintre cei mai importan\u0163i juc\u0103tori \u00een segmentul alimentelor congelate \u00een Europa Centrala si de Est. Compania Macromex, dezvoltat\u0103 de antreprenorul Dan Minulescu, are \u00een portofoliu at\u00e2t m\u0103rci proprii, ca Edenia (brand multi-categorie de produse congelate), La Strada (\u00eenghe\u0163at\u0103), Corso (\u00eenghe\u0163at\u0103), Gruia, Azuris, Casa Gruia, dar \u015fi m\u0103rci pentru care se ocup\u0103 de distribu\u0163ie, ca La Lorraine, Dr. Oetker, President, Akadia, Philadelphia, Farm Frites, Mars.<\/p>\n<p>\nMacromex a \u00eenregistrat anul trecut o cifr\u0103 de afaceri de aproape 100 de milioane de euro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trei sortimente de \u00eenghe\u0163at\u0103 La Strada \u2013 cu fistic, cu mango \u015fi cu vanilie, au fost lansate \u00een ambalaje noi, sub umbrela campaniei \u201eLA STRADA. Taste The World\u201d, pentru a spune mai bine povestea ingredientelor care stau la baza re\u0163etelor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7228],"tags":[9869,40857,14334,7387],"class_list":["post-123336","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-industrie","tag-inghetata","tag-la-strada","tag-macromex","tag-marci"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/123336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=123336"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/123336\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=123336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=123336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=123336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}