\n\u201eCampania Autodenun\u0163 continu\u0103 abordarea autoironic\u0103 \u00eenceput\u0103 \u00een 2014 cu Providenti\u015ftii \u015fi demonteaz\u0103, \u00een aceea\u015fi not\u0103, cele mai frecvente mituri despre \u00eemprumuturile noastre: De ce ne vizit\u0103m clien\u0163ii acas\u0103? De ce este DAE mai mare? Ce se \u00eent\u00e2mpl\u0103 dac\u0103 nu pl\u0103te\u015fti \u00eemprumutul?\u201d, a declarat Marilena B\u00e2rliga, senior marketing manager \u00een cadrul Provident.<\/p>\n
\nAstfel, campania ilustreaz\u0103, prin mai multe spoturi, interac\u0163iunea companiei cu clien\u0163ii, de la primul contact – vizita la domiciliu care diferen\u0163iaz\u0103 Provident prin abordarea simpl\u0103 \u015fi personalizat\u0103, p\u00e2n\u0103 la descrierea transparent\u0103 a solu\u0163iilor financiare, acordarea sumei \u00eemprumutate \u015fi rambursarea \u00eemprumutului. Campania prezint\u0103 pe scurt modelul de business Provident, prin intermediul unor personaje fictive: purt\u0103torul de cuv\u00e2nt al companiei, directorul de resurse umane, agentul Provident, pe nume George C\u0103m\u0103taru, \u015fi c\u00e2\u0163iva dintre clien\u0163ii acestuia.<\/p>\n
\n\u201eDe mult timp, institu\u0163iile financiare care acord\u0103 mici \u00eemprumuturi sunt acuzate de practici nu tocmai corecte. \u00cen numele industriei, noi, Provident, am declan\u015fat o anchet\u0103 intern\u0103 care arat\u0103 c\u0103, ce s\u0103 vezi, a\u015fa este. A\u015fa \u00eencepe spotul Autodenun\u0163 care dovede\u015fte, \u00een final, c\u0103 situa\u0163ia este de fapt pe dos, pornind de la o idee creativ\u0103 \u00eendr\u0103znea\u0163\u0103, pus\u0103 \u00een scen\u0103 \u00eentr-un mod amuzant. Ancheta continu\u0103 pe www.provident.ro\/autodenunt\u201d, a spus Valentin Suciu, creative director \u00een cadrul Jazz.<\/p>\n
\nProvident acord\u0103 credite de valoare mic\u0103, pe termen scurt, cu costuri fixe pe toat\u0103 perioada \u00eemprumutului \u015fi nu aplic\u0103 penalit\u0103\u0163i pentru \u00eent\u00e2rzierea pl\u0103\u0163ii ratelor. Clien\u0163ii pot \u00eemprumuta sume cuprinse \u00eentre 500 \u015fi 5.000 de lei, pe perioade de 44 p\u00e2n\u0103 la 78 de s\u0103pt\u0103m\u00e2ni. Clien\u0163ii pot alege cum primesc \u015fi restituie \u00eemprumuturile, fie prin transfer bancar, fie prin serviciul op\u0163ional de gestionare la domiciliu, oferit contra cost, care presupune acordarea \u00eemprumutului \u00een maximum 48 de ore \u015fi \u00eencasarea ulterioar\u0103 a ratelor de la domiciliul clien\u0163ilor.<\/p>\n
\nProvident Financial Rom\u00e2nia este o institu\u0163ie financiar\u0103 nebancar\u0103 \u00eenregistrat\u0103 \u00een Registrul General al B\u0103ncii Na\u0163ionale a Rom\u00e2niei \u015fi face parte din grupul britanic International Personal Finance (IPF), unul dintre cei mai importan\u0163i furnizori de credite la domiciliu din Europa. Grupul are 2,6 milioane de clien\u0163i \u00een \u015fapte \u0163\u0103ri din Europa Central\u0103 \u015fi de Est, precum \u015fi \u00een Mexic. IPF este unul dintre cei mai mari angajatori britanici din regiune \u015fi una dintre cele mai puternice 250 de companii interna\u0163ionale listate la Bursa din Londra.<\/p>\n
\nProvident are peste 850 de angaja\u0163i \u00een Rom\u00e2nia \u015fi colaboreaz\u0103 cu peste 3.700 de agen\u0163i independen\u0163i \u00een 80 de ora\u015fe din \u00eentreaga \u0163ar\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Provident Financial Rom\u00e2nia a lansat ast\u0103zi campania \u201eAutodenun\u0163\u201d, realizat\u0103 de Jazz, prin care compania adreseaz\u0103 cele mai comune mituri despre \u00eemprumuturile rapide, pe termen scurt, \u015fi \u00ee\u015fi propune s\u0103 schimbe preconcep\u0163ia c\u0103 institu\u0163iile financiare nebancare din Rom\u00e2nia folosesc practici necorespunz\u0103toare \u00een interac\u0163iunea cu clien\u0163ii.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7208],"tags":[7555,4126,11056,183,76,18886,554],"class_list":["post-123221","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-servicii-financiare","tag-campanie","tag-clienti","tag-financiar","tag-imprumut","tag-institutii","tag-mituri","tag-provident"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/123221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=123221"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/123221\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=123221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=123221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=123221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}