{"id":122858,"date":"2015-06-06T08:00:00","date_gmt":"2015-06-06T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=122858"},"modified":"2015-06-06T08:00:00","modified_gmt":"2015-06-06T08:00:00","slug":"a-inceput-cu-o-masina-de-inghetata-cumparata-prin-credit-iar-acum-detine-o-companie-estimata-la-200-de-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=122858","title":{"rendered":"A inceput cu o ma\u015fin\u0103 de \u00eenghe\u0163at\u0103 cump\u0103rat\u0103 prin credit, iar acum de\u0163ine o companie estimat\u0103 la 200 de milioane de euro"},"content":{"rendered":"<p>\nSuceveanul Vasile Armenean este un alt antreprenor al c\u0103rui nume se confund\u0103 cu Betty Ice. De\u015fi are o echip\u0103 de peste 600 de angaja\u0163i \u015fi venituri de 87,5&nbsp;milioane de lei anul trecut, el particip\u0103 \u00een continuare la crearea re\u0163etelor Betty Ice. Fondat\u0103 \u00een urm\u0103 cu 20 de ani, compania sucevean\u0103 de\u0163ine o fabric\u0103 \u00een jude\u0163ul Suceava, este prezent\u0103 \u00een re\u0163elele de magazine moderne \u015fi tradi\u0163ionale, dar de\u0163ine \u015fi magazine proprii. Betty Ice are peste 100 de chio\u015fcuri cu \u00eenghe\u0163at\u0103 \u015fi patru magazine mari \u00een toat\u0103 \u0163ara, dar \u015fi alte dou\u0103 unit\u0103\u0163i \u00een construc\u0163ie, \u00een Bucure\u015fti \u015fi \u00een Ia\u015fi.<\/p>\n<p>\nVasile Armenean a dezvoltat cea mai puternic\u0103 firm\u0103 local\u0103 de pe pia\u0163a local\u0103 a \u00eenghe\u0163atei, estimat\u0103 la 200 de milioane de euro, \u015fi \u00eenc\u0103 o conduce, \u00een dorin\u0163a de a ajunge lider de pia\u0163\u0103. \u201e\u00centr-un concediu petrecut \u00een Rom\u00e2nia \u00een 1990, am adus o ma\u015fin\u0103 de \u00eenghe\u0163at\u0103 din Austria, pe care am cump\u0103rat-o prin credit, am \u00eenchiriat un spa\u0163iu \u00een Suceava \u015fi am testat pia\u0163a timp de o lun\u0103\u201d, spunea Vasile Armenean, \u00eentr-un interviu acordat \u00een 2009, anul apari\u0163iei \u00een catalog. \u00cen 1987-1988, Armenean a lucrat la o gelaterie din Austria \u015fi acolo i-a venit pentru prima dat\u0103 ideea de a lansa un business similar \u015fi \u00een \u0163ar\u0103.<\/p>\n<p>\nEl a fondat afacerea Betty Ice \u00een 1994, la Suceava. Aflat\u0103 \u00een al 21-lea an de operare, compania a ajuns la o cifr\u0103 de afaceri de 91 de milioane de lei \u00een 2014. Vasile Armenean, devenit ac\u0163ionar unic \u00een 1998 (anterior de\u0163inuse doar pachetul majoritar), prime\u015fte oferte \u00een mod regulat de la investitori, dar spune c\u0103 nu vrea s\u0103 v\u00e2nd\u0103 Betty Ice, ci s\u0103 o lase mo\u015ftenire copiilor: \u201eNu voi ceda dec\u00e2t maximum 30% din ac\u0163iuni \u015fi doar dac\u0103 voi fi nevoit s\u0103 ob\u0163in finan\u0163are \u00een acest fel\u201d.&nbsp;<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/cover-story\/1-000-de-exemple-ca-se-poate-14362705\" style=\"font-family: Georgia, serif; font-size: 16px;\">Mai multe pove\u015fti de succes ale antreprenorilor ce au ajuns s\u0103 se identifice cu brandul creat pute\u0163i citi \u00een articolul de copert\u0103 al Business Magazin al acestei s\u0103pt\u0103m\u00e2ni<\/a><span style=\"font-family: Georgia, serif; font-size: 16px;\">.&nbsp;<\/span><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suceveanul Vasile Armenean este un alt antreprenor al c\u0103rui nume se confund\u0103 cu Betty Ice. De\u015fi are o echip\u0103 de peste 600 de angaja\u0163i \u015fi venituri de 87,5&nbsp;milioane de lei anul trecut, el particip\u0103 \u00een continuare la crearea re\u0163etelor Betty Ice. Fondat\u0103 \u00een urm\u0103 cu 20 de ani, compania sucevean\u0103 de\u0163ine o fabric\u0103 \u00een jude\u0163ul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,12100,306,272,15646,15630,387,60,8932,80,8488],"class_list":["post-122858","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-austria","tag-bucuresti","tag-companie","tag-detinere","tag-gheata","tag-magazine","tag-piata","tag-poveste","tag-refuz","tag-suceava"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122858"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122858\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=122858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=122858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}