\n\u00cen 2007, fostul medic Raul Ciurtin spunea \u00een textul ce \u00eei descria profilul din catalogul tinerilor manageri c\u0103 are un obiectiv clar: p\u0103strarea identit\u0103\u0163ii companiei Albalact, al\u0103turi de ritmul de dezvoltare. El preluase fr\u00e2iele Albalact \u00een 1999, \u00eentr-un moment c\u00e2nd compania se afla \u00eentr-o situa\u0163ie precar\u0103.<\/p>\n
\n\u00cen 2007, Ciurtin conducea deja o afacere de circa 29 de milioane de euro \u015fi 508 de angaja\u0163i. A reu\u015fit s\u0103 \u00ee\u015fi \u00eendeplineasc\u0103 obiectivul, \u00een special datorit\u0103 celor dou\u0103 m\u0103rci lansate \u015fi promovate intens, Fulga \u015fi Zuzu. Evolu\u0163ia companiei, \u00eenfiin\u0163at\u0103 \u00een 1971 \u015fi privatizat\u0103 \u00een 1999, a luat o turnur\u0103 spectaculoas\u0103 \u00een momentul c\u00e2nd conducerea companiei a hot\u0103r\u00e2t s\u0103 intre, din 2004, pe segmental lactatelor UHT \u015fi s\u0103 lanseze un brand care s\u0103 se deosebeasc\u0103 de celelalte de pe pia\u0163\u0103: \u201eA\u015fa s-a n\u0103scut Fulga, v\u0103cu\u0163a care se mi\u015fc\u0103, vorbe\u015fte \u015fi face glume\u201c. Prezen\u0163a m\u0103rcii \u00een portofoliul de produse a avut un efect imediat: cifra de afaceri a companiei a crescut de la 6,4 milioane de euro \u00een 2003 la 11 milioane de euro \u00een 2004 \u015fi 16,5 milioane de euro \u00een 2005. Baz\u00e2ndu-se tot pe strategia unui brand jovial, au decis \u00een 2006 s\u0103 lanseze marca Zuzu. Gama Zuzu a adus o cre\u015ftere de 70% \u00een 2006 a cifrei de afaceri, care a dep\u0103\u015fit pragul de 29 de milioane de euro.<\/p>\n
\nDespre abandonarea meseriei de medic \u00een favoarea unei cariere \u00een management, Ciurtin spune c\u0103 a fost cea mai dificil\u0103 decizie din via\u0163a sa, pentru c\u0103 \u201enu \u015ftii niciodat\u0103 dac\u0103 va fi un loz c\u00e2\u015ftig\u0103tor sau nu\u201c, dar \u00eentre timp a ajuns la concluzia c\u0103 \u201etraseul meu de p\u00e2n\u0103 acum a fost mai bun dec\u00e2t cel pe care \u00eel visam\u201c. Albalact este \u00een prezent al doilea cel mai mare juc\u0103tor de pe pia\u0163a lactatelor, cu o cifr\u0103 de afaceri 423 milioane de lei (aproximativ 96 de milioane de euro) \u00een 2013.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen 2007, fostul medic Raul Ciurtin spunea \u00een textul ce \u00eei descria profilul din catalogul tinerilor manageri c\u0103 are un obiectiv clar: p\u0103strarea identit\u0103\u0163ii companiei Albalact, al\u0103turi de ritmul de dezvoltare. El preluase fr\u00e2iele Albalact \u00een 1999, \u00eentr-un moment c\u00e2nd compania se afla \u00eentr-o situa\u0163ie precar\u0103. \u00cen 2007, Ciurtin conducea deja o afacere de circa […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[27004,7839,255,7179,7380,388,272,30806,246,9108,7442,70,7718,47,5823,4899,19080,26083,5843,31985,60,8932,13838,35780,80,194],"class_list":["post-122703","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-abandon","tag-albalact","tag-antreprenori","tag-brand","tag-catalog","tag-cifra-de-afaceri","tag-companie","tag-creare","tag-crestere","tag-decizie","tag-dezvoltare","tag-identitate","tag-lactate","tag-lansare","tag-manageri","tag-marca","tag-medic","tag-meserie","tag-obiectiv","tag-pastrare","tag-piata","tag-poveste","tag-profil","tag-raul","tag-refuz","tag-tineri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122703"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122703\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=122703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=122703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}