{"id":122683,"date":"2015-06-02T13:45:00","date_gmt":"2015-06-02T13:45:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=122683"},"modified":"2015-06-02T13:45:00","modified_gmt":"2015-06-02T13:45:00","slug":"motivul-ridicol-pentru-care-mcdonalds-a-pierdut-miliarde-de-dolari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=122683","title":{"rendered":"Motivul ridicol pentru care McDonald\u2019s a pierdut miliarde de dolari"},"content":{"rendered":"

\nChipotle Mexican Grill este un lan\u0163 de restaurante din Statele Unite ale Americii, Germania, Canada \u015fi Fran\u0163a, specializat \u00een burritos \u015fi tacos. \u00cen 2013, Chipotle a avut un venit net de peste 327de milioane de dolari \u015fi peste 45.000 de angaja\u0163i.<\/p>\n

\nFondat\u0103 de Steve Ells \u00een 1993, Chipotle a \u00eenceput cu 16 restaurante (toate \u00een Colorado). Cinci ani mai t\u00e2rziu, McDonald\u2019s a devenit un investitor major al firmei. P\u00e2n\u0103 \u00een momentul \u00een care McDonald\u2019s a cesionat deplin compania, \u00een 2006. McDonald\u2019s a investit \u00een Chipotle \u00eenc\u0103 din 1998 \u015fi a crescut re\u0163eaua de restaurante \u00een \u015fapte ani de la 14 loca\u0163ii la aproape 500. P\u00e2n\u0103 \u00een 2005, McDonald\u2019s a investit 90% \u00een afacerile Chipotle. Dar un an mai t\u00e2rziu, McDonald\u2019s a v\u00e2ndut pachetul s\u0103u de ac\u0163iuni \u015fi a c\u0103utat modalit\u0103\u0163i s\u0103 se separe de Chipotle.<\/p>\n

\n\u015eeful unui lan\u0163 de restaurante spune c\u0103 fermele de pui ale McDonald’s sunt “cel mai dezgust\u0103tor lucru pe care l-a v\u0103zut vreodat\u0103”<\/span><\/span><\/strong><\/a><\/p>\n

\nDirectorul executive al Chipotle, Steve Easterbrook, a declarat c\u0103 \u201cam fost confuz c\u00e2nd McDonald\u2019s a l\u0103sat balt\u0103 firma.\u201d La momentul acela, Chipotle \u015fi celelalte concept de\u0163inute de gigantul american, precum Boston Marchet, distr\u0103geau aten\u0163ia de la marca de baz\u0103, McDonald\u2019s.  \u201cDirectorii McDonald\u2019s au vrut ca toate eforturile s\u0103 se concentreze asupra propriei m\u0103rci, a\u015fa c\u0103 au v\u00e2ndut ac\u0163iunile companiei Chipotle.\u201d, spune jurnalista Kate Taylor, \u00eentr-un articol al publica\u0163iei Entrepreneur.com.  \u201cNu a fost cea mai bun\u0103 strategie s\u0103 le v\u00e2nd\u0103 ac\u0163iunile celor de la McDonald\u2019s, dar acum nu mai contez\u0103 pentru c\u0103  v\u00e2nz\u0103rile Chipotle (\u00een 2014) au crescut cu peste 16%, \u00een timp ce v\u00e2nz\u0103rile McDonald\u2019s au sc\u0103zut cu 1%.\u201d, observ\u0103 ea.<\/p>\n

\nSteve Ells, fondatorul Chipotle \u015fi CEO al companiei a vorbit deschis despre difern\u0163ele dintre cele dou\u0103 companii. El a declarat pentru Bloomberg c\u0103: \u201cSunt diferen\u0163e culturale \u00eentre cele dou\u0103 companii \u015fi c\u0103 sunt dou\u0103 lucruri pe care le fac diferit.  Unul dintre ele este modul \u00een care ne apropiem de m\u00e2ncare, iar cel\u0103lalt este modul \u00een care prin cultura noastr\u0103 ne raport\u0103m la oameni. Este o combina\u0163ie de lucruri care ne fac s\u0103 avem de succes.\u201d<\/p>\n

\nAcum Chipotle are mai mult de 1800 loca\u0163ii \u015fi afacerea este \u00een plin\u0103 expansiune, \u00een timp ce McDonald\u2019s se lupt\u0103 cu sc\u0103derea de v\u00e2nz\u0103ri \u015fi cu nemul\u0163umirile clien\u0163ilor, iar franciza a atins un minim istoric.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chipotle Mexican Grill este un lan\u0163 de restaurante din Statele Unite ale Americii, Germania, Canada \u015fi Fran\u0163a, specializat \u00een burritos \u015fi tacos. \u00cen 2013, Chipotle a avut un venit net de peste 327de milioane de dolari \u015fi peste 45.000 de angaja\u0163i. Fondat\u0103 de Steve Ells \u00een 1993, Chipotle a \u00eenceput cu 16 restaurante (toate \u00een Colorado). Cinci ani […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7172,81,5828,192,15014,272,201,246,88,7155,161,461,7436,40715,4878,7212],"class_list":["post-122683","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actiuni","tag-afaceri","tag-america","tag-angajati","tag-canada","tag-companie","tag-companii","tag-crestere","tag-cultura","tag-mcdonalds","tag-miliarde","tag-pierdere","tag-restaurante","tag-ridicol","tag-vanzare","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122683"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122683\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=122683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=122683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}