\n\u00cen opinia lui Kevin Kelly, 1.000 de fani v\u0103 pot asigura succesul \u00een cazul \u00een care sunte\u0163i un creativ, scriitor, pictor, sculptor sau muzician. Un fan adev\u0103rat conduce o mul\u0163ime de kilometri ca s\u0103-\u015fi asculte idolul, \u00eei viziteaz\u0103 blogul de trei ori pe zi, \u00ee\u015fi cheltuie ultimul b\u0103nu\u0163 pentru a cump\u0103ra un roman, st\u0103 \u00een ploaie pentru un autograf, vine la expozi\u0163ii, cump\u0103r\u0103 tricouri sau c\u0103ni. Dac\u0103 fanul adev\u0103rat cheltuie \u00eentr-un an 100 de dolari pentru idolul s\u0103u, artistul \u00een cauz\u0103 are un venit anual de 100.000 de dolari, o sum\u0103 frumu\u015fic\u0103. Sigur c\u0103 num\u0103rul 1.000 este cumva aleatoriu luat, un pictor are nevoie de numai c\u00e2teva sute de fani adev\u0103ra\u0163i, \u00een timp ce un cineast de c\u00e2teva mii.<\/p>\n
\nReversul medaliei este c\u0103 fanii adev\u0103ra\u0163i trebuie cultiva\u0163i \u2013 adic\u0103 trebuie s\u0103 le vorbe\u015fti, s\u0103-i \u0163ii \u00een priz\u0103, s\u0103 \u00eei ascul\u0163i, s\u0103 \u00ee\u0163i respec\u0163i promisiunile \u015fi s\u0103 le respec\u0163i preferin\u0163ele.
\nFanii adev\u0103ra\u0163i pot fi mult mai mul\u0163i de 1.000, dac\u0103 idealul lor este suficient de generos, iar eu a\u015f vrea s\u0103 schimb un pic scenariul. S\u0103 v\u0103 propun ca Business Magazin s\u0103 devin\u0103 fanul celor 1.000 de tineri de p\u00e2n\u0103 acum \u015fi al celor care \u00eei vor urma.<\/p>\n
\nTimp de un deceniu Business Magazin a identificat, \u00een catalogul Tinerilor Manageri de Top, \u00een fiecare an, c\u00e2te 100 de tineri care conduc afaceri sau care au cl\u0103dit afaceri \u015fi de fiecare dat\u0103, noi, cei de la revist\u0103, le-am g\u0103sit c\u00e2te o extra\u00eentrebuin\u0163are acestor tineri \u2013 au fost cei care \u00eei vor \u00eenlocui pe dinozaurii din companii, cei cu viziuni inovatoare, cei care vor porni economia sau care ar putea face guverne mult mai eficiente \u015fi inteligente dec\u00e2t cele cu care ne pricopsesc politicienii.<\/p>\n
\nDar niciodat\u0103 nu a fost chiar a\u015fa, iar demersurile noastre au pe undeva un aer donquijotesc \u2013 trebuie o mas\u0103 critic\u0103 mult mai mare pentru ca Rom\u00e2nia s\u0103 se schimbe cu adev\u0103rat, s\u0103 se transforme a\u015fa cum ne-o dorim, s\u0103 dispar\u0103 dinozaurii, s\u0103 duduie economia pe baze reale, s\u0103 guverneze unii care au \u00een cap \u015fi altceva dec\u00e2t propriul interes sau bunul plac.<\/p>\n
\nA lipsit catalizatorul. Unii mi-ar aduce aminte c\u0103 \u201ene-am luat \u0163ara \u00eenapoi!\u201d sau alte asemenea mi\u015fc\u0103ri sociale; reale, ce-i drept, dar lipsite de anduran\u0163\u0103. Pentru o schimbare real\u0103, trebuie platforme \u015fi rezisten\u0163\u0103 \u015fi mai trebuie respectate c\u00e2teva reguli simple.<\/p>\n
\nPrimul \u00eendemn ar fi \u201es\u0103 aducem politicul acolo unde \u00eei este locul\ueb53. Suntem tenta\u0163i s\u0103 credit\u0103m politicul ca fiind mult mai puternic dec\u00e2t este \u00een realitate; este adev\u0103rat c\u0103 \u00een Rom\u00e2nia politicul te poate pisa cu taxe, controale, idei absurde sau legi aiurite, dar, elimin\u00e2nd bombardamentul media \u015fi adopt\u00e2nd o postur\u0103 mai zen, perspectiva se poate schimba radical, \u00een bine.<\/p>\n
\nDoi, s\u0103 nu uit\u0103m niciodat\u0103 diferen\u0163a dintre scepticism \u015fi cinism. Scepticul pune \u00eentreb\u0103ri, are \u00eendoieli \u015fi \u00eengrijor\u0103ri, dar r\u0103m\u00e2ne mereu deschis, \u00een timp ce cinicul are deja r\u0103spunsurile \u015fi nu are nicio \u00eendoial\u0103 \u00een leg\u0103tur\u0103 cu ele. Primul spune c\u0103 nu este adev\u0103rat, dar c\u0103 o s\u0103 verifice, al doilea \u015ftie c\u0103 nu este adev\u0103rat \u015fi \u00eei este de ajuns. G\u00e2ndi\u0163i-v\u0103 de c\u00e2te ori \u00eent\u00e2lni\u0163i oameni care \u015eTIU, f\u0103r\u0103 s\u0103 aib\u0103 niciun dubiu, f\u0103r\u0103 s\u0103 fie tenta\u0163i s\u0103 \u00eencerce.<\/p>\n
\nG\u00e2ndi\u0163iv\u0103 c\u00e2t de distrug\u0103toare este o asemenea abordare.
\nTrei, s\u0103 fim con\u015ftien\u0163i c\u0103 pentru a determina schimbarea nu este nevoie de ac\u0163iuni radicale, ci de perseveren\u0163\u0103 \u00een aplicarea unor fapte mici; fiecare s\u0103 \u00ee\u015fi fac\u0103 bine treaba, s\u0103 cear\u0103, dar s\u0103 \u015fi furnizeze competen\u0163\u0103 \u015fi corectitudine.<\/p>\n
\nA\u015f propune celor 1.000 de tineri s\u0103 \u00eencerce s\u0103 transforme Business Magazin \u00een platforma lor; tehnic, sper s\u0103 rezolv\u0103m acest lucru \u00een cur\u00e2nd \u015fi s\u0103 transform\u0103m www.businessmagazin.ro \u00een platforma necesar\u0103. S\u0103 devin\u0103 fanii no\u015ftri, dup\u0103 ce noi am devenit fanii lor; asta nu \u00eenseamn\u0103 c\u0103 vrem \u0163ipete \u015fi fluier\u0103turi c\u00e2nd ne vedem unii pe ceilal\u0163i pe scen\u0103, ci s\u0103 ne scriem \u015fi s\u0103 comunic\u0103m \u00eentre noi. Sintagma \u201egenera\u0163ia de aur\ueb53, a\u015fa cum am intitulat-o, s\u0103 devin\u0103 o realitate palpabil\u0103 \u015fi notabil\u0103.<\/p>\n
V\u0103 oferim tuturor un premiu \u201cBusiness Magazin\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
Am tot \u00eenv\u00e2rtit \u00een minte mia de tineri de pe coperta acestei reviste \u015fi mi-am adus aminte de ideea celor 1.000 de fani adev\u0103ra\u0163i de care un jurnalist vorbea la un moment dat.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[8976,7236,87],"class_list":["post-122635","post","type-post","status-publish","format-standard","hentry","category-opinii","tag-dorin-oancea","tag-editorial","tag-opinie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122635"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122635\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=122635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=122635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}