\n\u201cCa fiic\u0103 a unui pasionat de vinuri, am avut mereu \u00een preajm\u0103 c\u00e2te un pahar de vin bun, chiar dac\u0103 am fost impresionat\u0103 mai mult de miros dec\u00e2t de gust,\u201d spune Amrei Beck, co-proprietar al amb holding, sub umbrela c\u0103ruia \u00ee\u015fi desf\u0103\u015foar\u0103 activitatea Crama Liliac, aflat\u0103 \u00een Transilvania.<\/p>\n
\nDin copil\u0103rie, poveste\u015fte ea, \u015fi-a \u00eenso\u0163it tat\u0103l \u00een c\u0103l\u0103torii, fiindu-i \u00een preajm\u0103 deopotriv\u0103 \u00een cazul activit\u0103\u0163ilor personale dar \u015fi de afaceri. \u201cAm v\u0103zut c\u0103 spiritul s\u0103u antreprenorial este motorul tuturor ac\u0163iunilor sale \u015fi \u00een afara activit\u0103\u0163ilor din zona de real estate a \u00eencercat mereu s\u0103 se implice \u00een proiecte cu activit\u0103\u0163i \u00een natur\u0103. \u00cen 2010 s-a ivit ocazia de a \u00eencepe o afacere cu vinuri, acela fiind \u00eenceputul pove\u015ftii Liliac\u201d. Acum, amb Wine produce \u015fi vinde \u00een Rom\u00e2nia brandurile de vinuri Liliac, Young Liliac \u015fi Crepuscul, produse la Crama Liliac.<\/p>\n
\nTrei etape de inves\u0163i\u0163ii au fost deja \u00eencheiate: investi\u0163ia ini\u0163ial\u0103 de 3 milioane euro a fost realizat\u0103 \u00een 2011 pentru preluarea \u015fi cultivarea a 38 de hectare de vie \u00een Transilvania, \u00een regiunea Bato\u015f (Mure\u015f) \u015fi Verme\u015f Lechinta (Bistri\u0163a-N\u0103s\u0103ud) \u015fi pentru dezvoltarea unit\u0103\u0163ii de vinificare. \u00cen 2012-2013 au urmat investi\u0163ii de 1 million de euro, pentru extinderea suprafe\u0163elor de vi\u0163\u0103-de-vie cultivate \u015fi a facilit\u0103\u0163ilor de productie, iar a treia investi\u0163ie, de aproape 1 milion de euro, a vizat extinderea cramei pe parcursul anului trecut. amb Wine de\u0163ine astfel aproape 53 de hectare plantate cu struguri de soiuri nobile \u015fi are o capacitate de produc\u0163ie de 260.000 litri (aproximativ 340.000 sticle), folosind cele mai moderne tehnologii de vinificare, inclusiv metoda schilfwein, o premier\u0103 \u00een Rom\u00e2nia. Pentru 2015, previziunile amb Wine se refer\u0103 la o cifr\u0103 de afaceri de 4 milioane de lei, \u00een cre\u015ftere cu 25% fa\u0163\u0103 de 2014. Afacerea este pozi\u0163ionat\u0103 drept cram\u0103 boutique, vinurile din gama Liliac fiind plasate \u00een categoria vinurilor premium \u015fi se v\u00e2nd doar \u00een horeca \u015fi \u00een magazine specializate. <\/p>\n
\nCrama Liliac nu este \u00eens\u0103 prima investi\u0163ie \u00een Rom\u00e2nia a austriecilor; Alfred Michael Beck \u00eempreun\u0103 cu fiica sa, Amrei Beck, au decis \u00een urm\u0103 cu circa nou\u0103 ani s\u0103 investeasc\u0103 \u00een agricultur\u0103, \u00een Romania. Au \u00eenfiin\u0163at \u00een 2006 o ferm\u0103 de cereale \u00een jude\u0163ul Olt, care are acum \u00een exploatare \u015fi \u00een proprietate circa 700 ha, fiind complet utilat\u0103 si tehnologizat\u0103.<\/p>\n
\nAmrei Beck spune c\u0103 apreciaz\u0103 Rom\u00e2nia, prin prisma biodiversit\u0103\u0163ii \u015fi a frumuse\u0163ilor naturale, dar \u015fi prin prisma calit\u0103\u0163ii oamenilor de aici. Este responsabil\u0103 \u00eempreun\u0103 cu restul echipei de la cram\u0103, poveste\u015fte ea, de crearea imaginii de brand, de partea de design a companiei, deopotriv\u0103 pentru Liliac \u015fi \u00een social media, adic\u0103 tot felul de materiale de publicitate. \u201cInspira\u0163ia pentru o zi de munc\u0103 este cu siguran\u0163\u0103 natura \u00eenconjur\u0103toare, iar impresiile culese cu ocazia vizitelor regulate la Bato\u015f \u015fi Lechinta stau la baza muncii zilnice de birou,\u201d spune t\u00e2n\u0103ra austriac\u0103, mo\u015ftenitoare a unui imperiu. \u201cCu c\u00e2t muncesc mai mult (la Liliac \u2013 n.red.) cu at\u00e2t mai pasionat\u0103 devin de acest subiect. Viile noastre sunt \u00een cre\u015ftere \u015fi sper ca \u015fi cuno\u015ftin\u0163ele mele s\u0103 creasc\u0103 direct propor\u0163ional cu atribu\u0163iile mele\u201d. T\u00e2n\u0103ra austriac\u0103 spune c\u0103 nu obi\u015fnuie\u015fte s\u0103-\u015fi \u00eemp\u0103rt\u0103\u015feasc\u0103 punctul de vedere \u00een mod vocal, ci exprimarea prin art\u0103 sau \u00een manier\u0103 scris\u0103. Prin urmare, a urmat cursurile de grafic\u0103 \u015fi design interior la NDU \u00een St P\u00f6lten, Austria iar apoi a urmat a absolvit cursurile Universit\u0103\u0163ii Tehnice din Viena, unde a studiuat planificare urban\u0103. \u201cPentru a m\u0103 descrie pe scurt, a\u015f spune c\u0103 sunt mai degrab\u0103 o persoan\u0103 introvertit\u0103, c\u0103reia \u00eei place s\u0103 priveasc\u0103, s\u0103 asculte \u015fi s\u0103 studieze mediul \u00eenconjur\u0103tor dec\u00e2t s\u0103 vorbesc despre asta\u201d.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cCa fiic\u0103 a unui pasionat de vinuri, am avut mereu \u00een preajm\u0103 c\u00e2te un pahar de vin bun, chiar dac\u0103 am fost impresionat\u0103 mai mult de miros dec\u00e2t de gust,\u201d spune Amrei Beck, co-proprietar al amb holding, sub umbrela c\u0103ruia \u00ee\u015fi desf\u0103\u015foar\u0103 activitatea Crama Liliac, aflat\u0103 \u00een Transilvania. Din copil\u0103rie, poveste\u015fte ea, \u015fi-a \u00eenso\u0163it tat\u0103l […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511],"tags":[40582,33237,40585,33252,40584,26409,7870,40583,5626,7702,40552],"class_list":["post-122185","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","tag-amrei-beck","tag-austriac","tag-batos","tag-fiica","tag-lechinta","tag-liliac","tag-magnat","tag-michael-beck","tag-vin","tag-vinuri","tag-vita-de-vie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122185"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122185\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=122185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=122185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}