\nRebranding-ul sub umbrela ChargeAds, furnizor global de tehnologie pentru publicitatea digital\u0103 automatizat\u0103, vine ca o consecin\u0163\u0103 fireasc\u0103 a migr\u0103rii tranzac\u0163iilor de media digitale \u00eenspre programatic, \u015fi finalizeaz\u0103 un proces de consolidare \u00eenceput \u00een urma cu 2 ani.<\/p>\n
Mihai Fanache, fondator al MediaCaf\u00e9, vede aceast\u0103 consolidare \u015fi rebranding ca o reafirmare a angajamentului fa\u0163\u0103 de partenerii de business locali \u015fi de misiunea companiei de a oferi cele mai eficiente \u015fi scalabile solu\u0163ii pentru nevoile strategice \u015fi de media buying digital.<\/p>\n
ChargeAds a demonstrat pe plan interna\u0163ional leadership \u00een industria tranzac\u0163ion\u0103rii automatizate, prin solu\u0163iile tehnologice \u015fi accesul global la inventar display, video, mobile \u015fi nativ, asigurat de parteneri ca Rubicon Project, Pubmatic, Appnexus, Google sau Yahoo – aduc\u00e2nd scalabilitatea \u015fi nivelul de automatizare cerute de noul context al pie\u0163ei.<\/p>\n
ChargeAds preia de la MediaCaf\u00e9 o experien\u0163\u0103 de 8 ani de parteneriate inovatoare \u015fi consecvente \u00een livrarea pe pia\u0163a local\u0103 de solu\u0163ii digitale integrate \u015fi inventar premium, posibile prin parteneriatele exclusive cu publisheri interna\u0163ionali ca Yahoo! si Shazam, \u015fi care au permis MediaCaf\u00e9 s\u0103 atrag\u0103 anual cele mai importante volume din totalul pie\u0163ei locale de media digital\u0103.<\/p>\n
ChargeAds va beneficia de experien\u0163a celor peste 20 de specialisti MediaCaf\u00e9 \u015fi de rela\u0163iile existente din pia\u0163\u0103, complet\u00e2nd oferta c\u0103tre parteneri. \u201cRom\u00e2nia se aliniaz\u0103 ast\u0103zi tendin\u0163elor globale prin adoptarea platformelor de Programmatic Trading ca \u015fi solu\u0163ii eficiente, transparente \u015fi scalabile de cump\u0103rare \u015fi v\u00e2nzare de media digital\u0103. Este o consolidare natural\u0103, care va facilita accesul rapid \u015fi sustenabil al partenerilor no\u015ftri c\u0103tre cele mai puternice solu\u0163ii de trading din lume\u201d, a declarat Mihai Fanache, CEO-ul companiei rezultate din consolidarea celor dou\u0103 entit\u0103\u0163i.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
MediaCaf\u00e9 anun\u0163\u0103 consolidarea opera\u0163iunilor locale sub brandul ChargeAds, asimil\u00e2nd parteneriatul Yahoo! din Rom\u00e2nia \u015fi divizia de Programmatic \u00eentr-unul dintre cei mai importan\u0163i furnizori de tehnologie pentru tranzac\u0163ionare de media automatizat\u0103 din Europa.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[238,16199,7179,272,251,373,438,195,7978,303,21231,533,10338,62,556,60,98,10911,204,8810,8132],"class_list":["post-122183","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-acces","tag-anunt","tag-brand","tag-companie","tag-consolidare","tag-eficienta","tag-europa","tag-experienta","tag-furnizori","tag-important","tag-locale","tag-mediere","tag-operatiuni","tag-parteneri","tag-parteneriat","tag-piata","tag-romania","tag-solutii","tag-tehnologie","tag-tranzactionare","tag-yahoo"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122183"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122183\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=122183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=122183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}