{"id":122149,"date":"2015-05-20T15:55:00","date_gmt":"2015-05-20T15:55:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=122149"},"modified":"2015-05-20T15:55:00","modified_gmt":"2015-05-20T15:55:00","slug":"de-ce-nu-mai-cumpara-fanii-apple-iphone-6","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=122149","title":{"rendered":"De ce nu mai cump\u0103r\u0103 fanii Apple iPhone 6"},"content":{"rendered":"<p>\nO analiz\u0103 recent\u0103 a specialistului Jim Suva, publicat\u0103 de Business Insider, poate ajuta la construirea unei imagini despre c\u00e2t de puternic va fi fenomenul generat smartphone-ul iPhone 6. El demonstreaz\u0103 c\u0103 \u00eentre iPhone 6 \u015fi iPhone-ul precedent exist\u0103 diferen\u0163e fundamentale, mai ales pentru c\u0103 principalii clien\u0163i ai Apple nu sunt \u015fi principalul cump\u0103r\u0103tor al acestui produs. \u201cMai degrab\u0103, toat\u0103 lumea este\u201d, spune analistul.<\/p>\n<p>\nAnterior, Apple de\u0163inea aproximativ 15% din pia\u0163a global\u0103 a telefoanelor mobile cu iPhone, iar telefoanele Android ocupau restul pie\u0163ei. Teoria construit\u0103 \u00een jurul acestei segment\u0103ri era c\u0103 Apple nu voia s\u0103 ob\u0163in\u0103 o cot\u0103 de pia\u0163\u0103 mai mare dec\u00e2t at\u00e2t, cota de 15% fiind creat\u0103 pe baza celor mai profitabili clien\u0163i. iPhone 6 este \u00eens\u0103 diferit. Este telefonul num\u0103rul 1 at\u00e2t \u00een Statele Unite ale Americii, c\u00e2t \u015fi \u00een China \u015fi \u00ee\u015fi croie\u015fte drum pentru pie\u0163e noi. Acest aspect creeaz\u0103 probleme pentru sistemul Android al Google, care pierde astfel mare parte dintre clien\u0163i.<\/p>\n<p>\n\u00cen mod normal, Apple vinde un volum mare de produse la scurt timp dup\u0103 lansarea lor, dar aceste v\u00e2nz\u0103ri au tendin\u0163a de a se reduce la c\u00e2teva luni dup\u0103 lansare.<\/p>\n<p>\n\u201cDe data aceasta, conform acordului cu Citi, acest lucru nu o s\u0103 se \u00eent\u00e2mple\u201d, spune analistul, care aduce c\u00e2teva argumente \u00een plus:<\/p>\n<ul>\n<li>\nDoar 20 % din baza existent\u0103 a utilizatorilor iPhone \u015fi-au cump\u0103rat iPhone 6 \u015fi 6 Plus.<\/li>\n<li>\nAproximativ 50 % din consumatorii iPhon 6\/ \u015fi 6 Plus ce folosesc pentru prima dat\u0103 iPhone sunt utilizatori care au folosit alte m\u0103rci de smartphone-uri, mai ales cu sisteme Android.<\/li>\n<\/ul>\n<p>\nAceste argumente sugereaz\u0103 c\u0103 80 % dintre utilizatorii actuali iPhone pot s\u0103 \u00ee\u015fi cumpere la un moment dat un telefon iPhone 6. Aproximativ 12 % dintre clien\u0163ii iPhone primesc un nou iPhone \u00een fiecare trimestru, potrivit unor studii anterioare citate de Business Insider.<\/p>\n<p>\nTotu\u015fi, rata de reten\u0163ie a Apple a sc\u0103zut u\u015for, de la 84%, la 78%. Suva spune c\u0103 acest lucru nu este \u00eengrijor\u0103tor, dat fiind faptul c\u0103 Apple este singurul furnizor care se poate a\u015ftepta la un aflux net de clien\u0163i, aproximativ o treime dintre cei care aleg Apple provenind de la Samsung.<\/p>\n<p>\n\u201cAcest lucru va schimba cota de pia\u0163\u0103 \u00een favoarea Apple \u015fi ridic\u0103 o \u00eentrebare&nbsp; pentru Google: dac\u0103 cei mai mul\u0163i oameni clien\u0163i din pie\u0163e precum Statele Unite ale Americii \u015fi China ajung s\u0103 \u00ee\u015fi cumpere iPhone, exist\u0103 \u00eenc\u0103 loc pentru Android?\u201d, se \u00eentreab\u0103 analistul.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O analiz\u0103 recent\u0103 a specialistului Jim Suva, publicat\u0103 de Business Insider, poate ajuta la construirea unei imagini despre c\u00e2t de puternic va fi fenomenul generat smartphone-ul iPhone 6. El demonstreaz\u0103 c\u0103 \u00eentre iPhone 6 \u015fi iPhone-ul precedent exist\u0103 diferen\u0163e fundamentale, mai ales pentru c\u0103 principalii clien\u0163i ai Apple nu sunt \u015fi principalul cump\u0103r\u0103tor al acestui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[18110,12670,288,4126,470,18035,290,60,80,264],"class_list":["post-122149","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-analist","tag-android","tag-apple","tag-clienti","tag-cumparare","tag-fani","tag-iphone","tag-piata","tag-refuz","tag-utilizatori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122149"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/122149\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=122149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=122149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}