{"id":121847,"date":"2015-05-14T16:03:35","date_gmt":"2015-05-14T16:03:35","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=121847"},"modified":"2015-05-14T16:03:35","modified_gmt":"2015-05-14T16:03:35","slug":"gigantii-facebook-si-google-sustin-prezentari-si-workshopuri-la-iceefest-2015-in-bucuresti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=121847","title":{"rendered":"Gigan\u0163ii Facebook \u015fi Google sus\u0163in prezent\u0103ri \u015fi workshopuri la ICEEfest 2015, \u00een Bucure\u015fti"},"content":{"rendered":"

\nFacebook \u015fi Google au realizat \u00een primul trimestru din 2015 venituri cumulate de 20,8 miliarde de euro. Cifra reprezint\u0103 aproximativ jum\u0103tate din produsul intern brut al Rom\u00e2niei, estimat tot trimestrial.<\/p>\n

\nGoogle a raportat venituri de 17,3 miliarde de dolari \u00een primul trimestru din 2015 \u015fi un profit de 3,6 miliarde de dolari, iar Facebook – venituri de 3,5 miliarde de dolari \u015fi profit de 0,51 miliarde de dolari.<\/p>\n

\nPe de alt\u0103 parte, mai ales Google, dar, mai nou, Facebook stabilesc stadarde \u00een marketingul digital, genereaz\u0103 industrii colaterale de sine st\u0103t\u0103toare (agen\u0163ii specializate, aplica\u0163ii), iar deciziile lor pot face s\u0103 dispar\u0103 sau s\u0103 apar\u0103 zone \u00eentregi de business online – \u015fi nu numai.<\/p>\n

\nAstfel, “titulatura” de gigan\u0163i li se cuvine cu siguran\u0163\u0103 playerilor de acest tip, at\u00e2t din punct de vedere al business-ului, c\u00e2t \u015fi din punct de vedere strategic.<\/p>\n

\nAmbele companii vor sus\u0163ine prezent\u0103ri-cheie \u015fi c\u00e2teun workshop dedicat \u00een cadrul ICEEfest 2015 – www.iceefest.com<\/a> – , \u00een cea de-a doua zi a festivalului (vineri, 12 iunie).<\/p>\n

\nCei de la Facebook vor sus\u0163ine workshopul “Facebook: Performance Marketing in Multi-Device World” (“Facebook: Marketing de performan\u0163\u0103 \u00eentr-o lume cu multiple device-uri”), care va avea loc vineri, 12 iunie, pe scena Know-How (www.iceefest.com\/agenda-2015-know-how).<\/a><\/p>\n

\nGazda acestui workshop va fi Mert Canli, Regional Product Marketing Manager Facebook, iar speakerii vor fi Rustam Ziganshin, Agency Partner
\nCEE Facebook, \u015fi Robert Bednarski, Head of CEE Facebook.<\/p>\n

\nTot vineri, 12 iunie, va avea loc \u015fi workshopul Google, care are ca tem\u0103 “Video and mobile: the two winning strategies in online performance” (“Video \u015fi mobil: cele dou\u0103 strategii c\u00e2\u015ftig\u0103toare \u00een performan\u0163a \u00een online”). Trainerii vor fi Julia Karr, Branding Expert Google US, \u015fi Oana Dumitrescu, Analytical Lead, Google Rom\u00e2nia.<\/p>\n

\n“Din abordarea temelor propuse de cei doi playeri cheie se vede clar c\u0103 ambele companii pun accent pe ecosistemele pe care le-au creat \u015fi care sunt capabile s\u0103 genereze v\u00e2nz\u0103ri \u015fi business. \u00cen plus, reg\u0103sim c\u00e2teva tendin\u0163e clare: importan\u0163a video, cu vizarea clar\u0103 a veniturilor mult mai mari, \u00eenc\u0103, reg\u0103site \u00een zona de TV, c\u00e2t \u015fi migrarea consumatorilor c\u0103tre platformele mobile care, \u00een cur\u00e2nd, vor deveni \u00abprimul ecran\u00bb la care se raporteaz\u0103 consumatorul”, explic\u0103 Drago\u015f Stanca, organizator ICEEfest.<\/p>\n

\nFacebook \u015fi Google vor fi reprezentate \u015fi pe scena Innovation (www.iceefest.com\/agenda-2015-innovation<\/a>). Astfel, \u00een cea de-a doua zi a festivalului va avea loc sesiunea “A Room With A Global Giant View”, la care vor participa Robert Bednarski \u015fi Rustam Ziganshin de la Facebook, Doina Costache, Regional Client Partener Manager, Google APAC (Asia-Pacific).<\/p>\n

\n\u00cen sesiunea gigatilor va prezenta \u015fi Scott Thwaites, Partener Manager EMEA (Europa, Orientul Mijlociu, Africa) la Twitter, platforma care \u00eenregistreaz\u0103 o cre\u015ftere vizibil\u0103 de popularitate \u015fi \u00een Rom\u00e2nia \u015fi \u00een regiunea CEE.<\/p>\n

\nICEEfest – Interactive Central and Eastern Europe Festival – este organizat de ThinkDigital, \u00een parteneriat cu Orange. Ma\u015fina oficial\u0103 a festivalului este Toyota Hybrid.<\/p>\n

\nBilete se g\u0103sesc pe site-ul oficial, www.iceefest.com<\/a>, unde poate fi g\u0103sit\u0103 \u015fi agenda evenimentelor din cadrul festivalului.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gigan\u0163ii Facebook \u015fi Google vor fi prezen\u0163i la ICEEfest 2015, de la Bucure\u015fti, unde vor sus\u0163ine prezent\u0103ri importante \u015fi workshopuri, potrivit unui comunicat remis MEDIAFAX. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7320,5431,34476],"class_list":["post-121847","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-facebook","tag-google","tag-iceefest"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/121847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=121847"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/121847\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=121847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=121847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=121847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}