\nProduc\u0103torul autohton de c\u0103m\u0103\u015fi Braiconf se extinde cu un concept store \u00een cadrul galeriilor Grand Avenue ale hotelului J.W. Marriott. Braiconf este primul produc\u0103tor rom\u00e2n care \u00eentr\u0103 cu un magazin exclusiv pe galeria The Grand Avenue, al\u0103turi de brand-uri renumite la nivel interna\u0163ional.<\/p>\n
\nProduc\u0103torul autohton a ajuns astfel la o re\u0163ea de 17 magazine.<\/p>\n
\n\u201dLansarea magazinului de pe The Grand Avenue demonstreaz\u0103 faptul c\u0103 ast\u0103zi, la 65 de ani de la \u00eenfiin\u0163area acestui brand, suntem preg\u0103ti\u0163i s\u0103 ne extindem pe segmentul de lux at\u00e2t cu colec\u0163ii exclusive, c\u00e2t \u015fi cu concept store-uri care s\u0103 impresioneze prin abordarea unic\u0103 \u015fi prin customer service remarcabil. Ace\u015ftia sunt pilonii pe care ne baz\u0103m expansiunea. Strategia este una extrem de simpl\u0103 \u2013 tradi\u0163ia se \u00eent\u00e2lne\u015fte cu regulile contemporane ale retail-ului de fashion \u015fi \u00een acest mod asigur\u0103m continuitatea unui brand rom\u00e2nesc de succes. Tocmai pentru a r\u0103spunde clien\u0163ilor \u015fi nevoilor lor, pe o pia\u0163\u0103 extrem de competitiv\u0103, le oferim clien\u0163ilor no\u015ftri \u015fi posibilitatea de a achizi\u0163iona produsele online, pentru c\u0103 noi credem \u00een modelul omni-channel.\u201d, a declarat M\u0103d\u0103lina Dr\u0103gan, Director General, \u00een cadrul Braiconf.<\/p>\n
\nConcept store-ul are o suprafa\u0163\u0103 de 55 de metri p\u0103tra\u0163i din galeria The Grand Avenue \u015fi produse adaptate pie\u0163ei: \u201dPentru J.W. Marriott am \u00eencercat s\u0103 ne adapt\u0103m gama de produse \u015fi credem c\u0103 succesul \u00een retail vine tocmai din \u00een\u0163elegerea corect\u0103 a nevoilor pie\u0163ei. Faptul c\u0103 putem s\u0103 dezvolt\u0103m colec\u0163ii specifice pentru diferitele puncte de comercializare, c\u00e2t \u015fi c\u0103 putem dezvolta servicii personalizate, denot\u0103 faptul c\u0103 suntem preg\u0103ti\u0163i s\u0103 vorbim cu toate tipurile de consumatori. Astfel, noua pozi\u0163ionare \u2013 Pentru domni de toate v\u00e2rstele \u2013 nu este una \u00eent\u00e2mpl\u0103toare, ci reflect\u0103 modul \u00een care \u015ftim s\u0103 dezvolt\u0103m, s\u0103 vindem \u015fi s\u0103 ne comunic\u0103m produsele astfel \u00eenc\u00e2t s\u0103 ne adapt\u0103m tuturor segmentelor de pia\u0163\u0103\u201d, a completat M\u0103d\u0103lina Dr\u0103gan, director general, \u00een cadrul Braiconf.<\/p>\n
\nCompania, listat\u0103 pe burs\u0103 sub simbolul BRCR, a \u00eencheiat anul trecut cu o cifr\u0103 de afaceri de 33,5 milioane de lei, \u00een cre\u015ftere cu 9%, \u015fi un profit net de 2,2 milioane de lei, mai mare cu 17% fa\u0163\u0103 de 2013. \u00cenc\u0103 de la \u00eenceputul anului, Braiconf \u015fi-a consolidat prezen\u0163a pe pia\u0163a local\u0103 prin deschiderea unui magazin nou \u00een Bra\u015fov. Astfel, magazinul din J.W. Marriott este cel de-al doilea ad\u0103ugat pe harta Braiconf anul acesta.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Produc\u0103torul autohton de c\u0103m\u0103\u015fi Braiconf se extinde cu un concept store \u00een cadrul galeriilor Grand Avenue ale hotelului J.W. Marriott. Braiconf este primul produc\u0103tor rom\u00e2n care \u00eentr\u0103 cu un magazin exclusiv pe galeria The Grand Avenue, al\u0103turi de brand-uri renumite la nivel interna\u0163ional. Produc\u0103torul autohton a ajuns astfel la o re\u0163ea de 17 magazine. \u201dLansarea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[11485,8301,60,297,13021],"class_list":["post-121607","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-galerii","tag-magazin","tag-piata","tag-producator","tag-roman"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/121607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=121607"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/121607\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=121607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=121607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=121607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}