\nCe ar trebui? Experien\u0163\u0103, succes, companii \u015fi produse reu\u015fite, o ascensiune uluitoare, mult\u0103-mult\u0103 experien\u0163\u0103 de via\u0163\u0103, puterea de a construi echipe \u015fi de a antrena mase mari de oameni s\u0103 \u00ee\u0163i \u00eendeplineasc\u0103 visurile. Din fericire exist\u0103 \u015fi astfel de in\u015fi, iar Richard Branson este unul dintre ace\u015ftia. Cea mai recent\u0103 carte a sa, \u201dThe Virgin Way.<\/p>\n
\nCum s\u0103 ascul\u0163i, s\u0103 \u00eenve\u0163i, s\u0103 r\u00e2zi \u015fi s\u0103 conduci\u201e, tocmai a ap\u0103rut \u00een rom\u00e2ne\u015fte \u015fi ve\u0163i fi intuit deja din titlu ce vrea cunoscutul antreprenor s\u0103 demonstreze: faptul c\u0103 o companie sau un grup de com-panii pot fi conduse \u015fi altfel, nu numai cu alur\u0103 de Zbir\u00cenfumuratC\u0103ruiaNu-iPlaceNimic\u015eiNimeniDarLe\u015etiePeToate. O spune \u00een primul r\u00e2nd faptul c\u0103 Branson este \u015feful visurilor pentru unu din patru britanici, o spune num\u0103rul reu\u015fitelor sale \u015fi o spune num\u0103rul e\u015fecurilor sale, o spun cele opt sau nou\u0103 c\u0103r\u0163i pe care Richard Branson le-a scris despre Richard Branson \u015fi o spune ascensiunea \u00eens\u0103\u015fi a lui Branson \u00een cei peste 40 de ani de carier\u0103 \u00een afaceri.<\/p>\n
\nCartea abund\u0103, cum altfel, \u00een istorii despre Virgin \u015fi \u00eenv\u0103\u0163\u0103mintele trase de miliardar din acestea, scrise la persoana I, \u00eentr-o manier\u0103 destins\u0103 \u015fi direct\u0103, \u015fi avem aici, cred, prima lec\u0163ie a lui Branson: \u201d\u015ftiin\u0163a de a te vinde\u201e. Desigur, \u00een situa\u0163ia \u00een care ai ceva de spus \u015fi ai dovedit asta. \u015ei urmeaz\u0103: \u015ftiin\u0163a de a asculta, nu doar de a auzi, arta de a-\u0163i \u00een\u0163elege clien\u0163ii, puterea de a te constitui \u00eentr-un lider real, adversiunea fa\u0163\u0103 de mediocritate, ob\u0163inerea unei culturi corporatiste reale.<\/p>\n
\nCa s\u0103 fie complet\u0103, cartea include \u015fi un decalog care rezum\u0103 ideile din carte; multe vor suna, \u00een spiritul a ceea ce am zis mai devreme, a cli\u015feu – pentru c\u0103 nu lipse\u015fte ve\u015fnicul \u00eendemn \u2028\u201durmeaz\u0103-\u0163i visul\u201e. Dar o spune Branson, care mai are \u015fi alte sfaturi, cum ar fi \u201dschimb\u0103 ceva \u00een bine\u201e, \u201dsimte-te bine \u015fi ai grij\u0103 de echipa ta\u201e, \u201d\u00eenchide-\u0163i laptopul \u015fi iPhone-ul \u015fi mi\u015fc\u0103-\u0163i fundul la fa\u0163a locului\u201e sau \u201df\u0103 ceea ce \u00ee\u0163i place \u015fi pune-\u0163i o canapea \u00een buc\u0103t\u0103rie\u201e. Iar la el \u201durmeaz\u0103-\u0163i visul\u201e are cu totul alte \u00een\u0163elesuri.<\/p>\n
\nBranson, de neevitat.<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00e2teodat\u0103 am impresia c\u0103 a da sfaturi managerilor este unul dintre cele mai u\u015foare lucruri din lume – ajunge sa ai o minte relativ mobil\u0103, s\u0103 g\u00e2nde\u015fti un pic outside the box, s\u0103 vorbe\u015fti bine \u015fi gata! se mai ive\u015fte un \u00een\u0163elept plin de sfaturi cli\u015feistice, dar care, luat la bani m\u0103run\u0163i, nu prea mai con\u0163ine nimic altceva din ce ar mai trebui.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7194],"tags":[82,17154,7193,201,314,9637,443,195,15404,32841,5823,7251,257,6266,7541,68,80,12191,3852,8864,10210,231,34490],"class_list":["post-121534","post","type-post","status-publish","format-standard","hentry","category-carte","tag-bani","tag-box","tag-carte","tag-companii","tag-construire","tag-continut","tag-echipe","tag-experienta","tag-fericire","tag-indeplinire","tag-manageri","tag-marea-britanie","tag-mobila","tag-oameni","tag-produse","tag-putere","tag-refuz","tag-richard-branson","tag-sfaturi","tag-stiinta","tag-succes","tag-viata","tag-vis"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/121534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=121534"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/121534\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=121534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=121534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=121534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}