{"id":121419,"date":"2015-05-05T13:00:00","date_gmt":"2015-05-05T13:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=121419"},"modified":"2015-05-05T13:00:00","modified_gmt":"2015-05-05T13:00:00","slug":"mcdonalds-cauta-solutii-pentru-a-si-recastiga-clientii-compania-a-lansat-o-noua-punga-pentru-cumparaturi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=121419","title":{"rendered":"McDonald&#8217;s caut\u0103 solu\u0163ii pentru a-\u015fi rec\u00e2\u015ftiga clien\u0163ii. Compania a lansat o nou\u0103 pung\u0103 pentru cump\u0103r\u0103turi"},"content":{"rendered":"<p>\nMcDonald&#8217;s Ungaria a prezentat recent o nou\u0103 pung\u0103 pentru cei care comand\u0103 la pachet, aceast\u0103 av\u00e2nd posibilitatea de a se transforma \u00eentr-o tav\u0103, scriu cei de la Business Insider. &#8220;BagTray&#8221; a fost dezvoltat\u0103 al\u0103turi de compania de publicitate DDB Budapest, scriu cei de la Gizmodo.<\/p>\n<p>\nPunga este prev\u0103zut\u0103 cu o f\u00e2\u015fie deta\u015fabil\u0103 aproape de baz\u0103, astfel \u00eenc\u00e2t clien\u0163ii pot \u00eendep\u0103rta partea de sus. Baza este creat\u0103 din carton gros tocmai pentru a servi drept tav\u0103.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/14210452\/2\/1.jpg?height=331&#038;width=620\" style=\"width: 620px; height: 331px;\" \/><\/p>\n<p>\nNu se \u015ftie \u00eenc\u0103 dac\u0103 acest tip de tav\u0103 va fi utilizat \u015fi \u00een alte \u0163\u0103ri.<\/p>\n<p>\nGrupul american McDonald\u2019s a v\u00e2ndut la sf\u00e2r\u015fitul lunii martie businessul din Rom\u00e2nia catre un antreprenor rus, tranzac\u0163ia urm\u00e2nd a fi anun\u0163at \u00een urm\u0103toarele zile. Ziarul Financiar a anun\u0163at \u00eenc\u0103 din vara anului trecut c\u0103 americanii \u00ee\u015fi caut\u0103 francizat \u00eens\u0103 oficialii din Rom\u00e2nia ai companiei au negat vehement.<\/p>\n<p>\nLan\u0163ul de tip fast-food, intrat pe pia\u0163a local\u0103 cu un restaurant \u00een zona Pia\u0163a Unirii \u00een 1995, este singurul nume str\u0103in de pe pia\u0163a local\u0103 a restaurantelor care a venit direct, rivalii de la KFC, Pizza Hut \u015fi Subway oper\u00e2ndu-\u015fi afacerile \u00een franciz\u0103. McDonald\u2019s a mai aplicat acest model de business &#8211; intrare direct\u0103 \u015fi apoi transferul opera\u0163iunilor c\u0103tre un francizat &#8211; pe mai multe pie\u0163e din Europa de Est, precum Republica Moldova (businessul a fost preluat de omul de afa\u00adceri Ilie N\u0103stase), Bulgaria, Georgia sau Azerbaidjan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s Ungaria a prezentat recent o nou\u0103 pung\u0103 pentru cei care comand\u0103 la pachet, aceast\u0103 av\u00e2nd posibilitatea de a se transforma \u00eentr-o tav\u0103, scriu cei de la Business Insider. &#8220;BagTray&#8221; a fost dezvoltat\u0103 al\u0103turi de compania de publicitate DDB Budapest, scriu cei de la Gizmodo. Punga este prev\u0103zut\u0103 cu o f\u00e2\u015fie deta\u015fabil\u0103 aproape de baz\u0103, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16199,235,10356,4126,272,10129,7442,7599,17266,293,47,7155,9840,60,31831,7383,6763,98,10911,241,7169],"class_list":["post-121419","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-anunt","tag-business","tag-cautare","tag-clienti","tag-companie","tag-cumparaturi","tag-dezvoltare","tag-georgia","tag-gizmodo","tag-intrare","tag-lansare","tag-mcdonalds","tag-pachet","tag-piata","tag-posibilitate","tag-prezentare","tag-publicitate","tag-romania","tag-solutii","tag-transformare","tag-ungaria"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/121419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=121419"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/121419\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=121419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=121419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=121419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}