{"id":121170,"date":"2015-04-28T14:34:59","date_gmt":"2015-04-28T14:34:59","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=121170"},"modified":"2015-04-28T14:34:59","modified_gmt":"2015-04-28T14:34:59","slug":"o-demisie-la-varful-grupului-ar-putea-apropia-volkswagen-de-formula-1-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=121170","title":{"rendered":"O demisie la v\u00e2rful grupului ar putea apropia Volkswagen de Formula 1"},"content":{"rendered":"<p>\n<strong>Piech, pre\u015fedintele Comitetului Director al VW Group, s-a opus intr\u0103rii Volkswagen \u00een Formula 1 din cauza conflictului pe care \u00eel are cu administratorul drepturilor comerciale ale F1, Bernie Ecclestone.<\/strong><\/p>\n<p>\n\u00cen contrast cu Piech, Winterkorn este cunoscut ca un partizan al extinderii Volkswagen \u00een sporturile cu motor.<\/p>\n<p>\nInteresul Volkswagen pentru Marele Circ este \u00eencurajat de succesul global de marketing \u00eenregistrat de grupul rival Daimler, de care apar\u0163ine campioan\u0103 mondial\u0103, Mercedes AMG.<\/p>\n<p>\n<strong>Mai mul\u0163i membri ai Comitetului Director al VW consider\u0103 Formula 1 ca fiind un instrument promo\u0163ional global mai eficient dec\u00e2t cele \u00een care este implicat\u0103 compania prin programele ei de sporturi automobilistice.<\/strong><\/p>\n<p>\nPe l\u00e2ng\u0103 VW \u015fi Audi, printre m\u0103rcile grupului se num\u0103r\u0103 Porsche, Lamborghini, Bugatti, Bentley, Skoda \u015fi Seat.<\/p>\n<p>\nVolkswagen Group este implicat \u00een acest moment \u00een trei programe sportive: cu Porsche \u015fi Audi \u00een Campionatul Mondial de Anduran\u0163\u0103, cu Audi \u00een Campioantul German de Turisme (DTM) \u015fi cu Volkswagen \u00een Campionatul Mondial de Raliuri.<\/p>\n<p>\n<strong>Valoarea global\u0103 a publicit\u0103\u0163ii de care a beneficiat Mercedes \u00een apari\u0163iile televizate din sezonul 2014 al Campionatului Mondial de Formula 1 a fost de 2,8 miliarde de dolari.<\/strong><\/p>\n<p>\n\u00cen compara\u0163ie, valoarea publicit\u0103\u0163ii de care a beneficiat VW prin programele sale din motorsport a fost estimat\u0103 la 30 de milioane de dolari.<\/p>\n<p>\nMercedes a cheltuit suma net\u0103 de 145 de milioane de dolari \u00een Formula 1, f\u0103r\u0103 a include aici banii primi\u0163i de la sponsori \u015fi de la Ecclestone. Cheltuielile similare ale VW \u00een sporturile \u00een care a participat au fost de peste 2,5 ori mai mari &#8211; 350 de milioane de dolari.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pre\u015fedintele grupului Volkswagen, Ferdinand Piech, un opozant al intr\u0103rii m\u0103rcii \u00een Formula 1, a demisionat dup\u0103 un conflict cu pre\u015fedinte executiv Martin Winterkorn, ceea ce alimenteaz\u0103 specula\u0163iile privind apropierea companiei germane de Marele Circ, informeaz\u0103 planetf1.com.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[11396,8159],"class_list":["post-121170","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-formula-1","tag-volkswagen"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/121170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=121170"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/121170\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=121170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=121170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=121170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}