{"id":120412,"date":"2015-04-08T17:00:00","date_gmt":"2015-04-08T17:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=120412"},"modified":"2015-04-08T17:00:00","modified_gmt":"2015-04-08T17:00:00","slug":"prima-femeie-care-ajunge-brand-manager-la-porsche-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=120412","title":{"rendered":"Prima femeie care ajunge brand manager la Porsche Rom\u00e2nia"},"content":{"rendered":"<p>\nDin aceast\u0103 func\u0163ie, ea conduce un departament format din \u015fase persoane \u015fi este responsabil\u0103 \u015fi de managementul rela\u0163iei cu o re\u0163ea de 12 distribuitori autoriza\u0163i la nivel na\u0163ional.<\/p>\n<p>\nEa activeaz\u0103 \u00een cadrul Porsche Rom\u00e2nia din 1998, mai \u00eent\u00e2i ca disponent al m\u0103rcii Volskwagen, apoi ca asistent brand manager SEAT (2001), pentru ca din 2004 s\u0103 devin\u0103 product manager SEAT, pozi\u0163ie pe care a de\u0163inut-o p\u00e2n\u0103 \u00een noiembrie 2012. A fost responsabil\u0103 direct de rela\u0163ia cu fabrica SEAT de la Martorell, mai ales \u00een ceea ce prive\u015fte sta-bilirea modelelor preluate pe pia\u0163a din Rom\u00e2nia, negocierea pre\u0163urilor \u015fi pozi\u0163ionarea produselor pe pia\u0163a local\u0103. Ulte-rior, p\u00e2n\u0103 la \u00eenceputul acestui an, a fost cooptat\u0103 ca project manager \u00een departamentul de Analiz\u0103, Planificare \u015fi Prog-noz\u0103 \u00een cadrul Porsche Rom\u00e2nia.<\/p>\n<p>\n\u201eCred c\u0103 femeile \u015fi b\u0103rba\u0163ii au stiluri de management diferite: \u00een timp ce b\u0103rba\u0163ii au tendin\u0163a de a comanda \u015fi de a controla, femeile sunt mai orientate c\u0103tre formarea echipei, \u00eencurajeaz\u0103 exprimarea \u015fi sunt mai participative. \u00cen cazul \u00een care femeile ar ocupa cea mai mare parte a fotoliilor manageriale, nu cred c\u0103 lucrurile ar func\u0163iona mai bine sau mai r\u0103u, \u00eens\u0103 cu siguran\u0163\u0103 ar func\u0163iona altfel. O majoritate managerial\u0103 feminin\u0103 ar imprima mediilor de lucru mai mult\u0103 ori-entare c\u0103tre comunicare, mai mult\u0103 empatie, mai mult\u0103 diploma\u0163ie. Probabil c\u0103 ar exista \u00een continuare discu\u0163ii despre discriminarea de gen, p\u00e2n\u0103 la urm\u0103 competi\u0163ia \u015fi nevoia de suprema\u0163ie sunt caracteristici umane, nu masculine sau feminine.\u201c<\/p>\n<p>\nRuxandra Soare a absolvit Facultatea de Electrotehnic\u0103 din cadrul Universit\u0103\u0163ii Politehnica Bucure\u015fti, iar din 1993 a lucrat \u00een cadrul Institutului de Cercet\u0103ri \u015fi Proiectare Ecoenerg.<\/p>\n<p>\nPorsche Rom\u00e2nia are 155 de angaja\u0163i \u015fi este importatorul num\u0103rul 1 din Rom\u00e2nia \u00een termeni de cot\u0103 de pia\u0163\u0103 \u015fi volume. M\u0103rcile importate sunt: Audi, SEAT, Skoda, Volkswagen \u015fi Volkswagen Comerciale. Compania a \u00eenregistrat anul trecut un volum de 20.980 unit\u0103\u0163i livrate, p\u0103str\u00e2ndu-\u015fi cota de pia\u0163\u0103 de 24%. \u201eDe la un volum de 81.000 de unit\u0103\u0163i, c\u00e2t a \u00eenregistrat pia\u0163a auto \u00een 2014, astept\u0103m o cre\u015ftere de cel pu\u0163in 5% pentru 2015. O cre\u015ftere similar\u0103 urm\u0103rim \u015fi pentru marca SEAT \u00een 2015, av\u00e2nd ca obiectiv pe termen mediu o cot\u0103 de pia\u0163\u0103 de 2%.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La \u00eenceputul acestui an, Ruxandra Soare a fost numit\u0103 brand manager SEAT, la Porsche Rom\u00e2nia, fiind prima femeie care ocup\u0103 pozi\u0163ia de brand manager \u00een cadrul acestei companii. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12946,7179,306,201,10140,246,10907,200,33711,7876,448,17331,274,22346,7217,6064,4899,22136,9759,11563,60,11269,22479,33741,80,33540,5244],"class_list":["post-120412","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-barbati","tag-brand","tag-bucuresti","tag-companii","tag-cota-de-piata","tag-crestere","tag-departament","tag-femei","tag-feminin","tag-format","tag-functie","tag-functionare","tag-incepere","tag-inregistrare","tag-management","tag-manager","tag-marca","tag-national","tag-numire","tag-ocupare","tag-piata","tag-porsche-romania","tag-pozitie","tag-prima-femeie","tag-refuz","tag-relatie","tag-soare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/120412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=120412"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/120412\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=120412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=120412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=120412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}