{"id":120369,"date":"2015-04-08T10:00:00","date_gmt":"2015-04-08T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=120369"},"modified":"2015-04-08T10:00:00","modified_gmt":"2015-04-08T10:00:00","slug":"mazda-arunca-cx-3-in-lupta-pentru-cota-de-piata-in-sectorul-care-a-explodat-in-criza","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=120369","title":{"rendered":"Mazda arunc\u0103 CX-3 \u00een lupta pentru cot\u0103 de pia\u0163\u0103 \u00een sectorul care a explodat \u00een criz\u0103"},"content":{"rendered":"

\n\u201cSegmentul a explodat. Este sectorul cu cea mai mare cre\u015ftere pe pia\u0163a european\u0103.” Cuvintele vicepre\u015fedintelui comunic\u0103rii de la Mazda Europa anun\u0163au intrarea japonezilor pe pia\u0163a SUV-urilor mici, de ora\u015f, o pia\u0163\u0103 care a crescut mult \u00een criz\u0103, pe fondul nevoii constructorilor de ma\u015fini de a-\u015fi cre\u015fte oferta, dar \u015fi a apetitului pentru garda la sol mai \u00eenalt\u0103 dec\u00e2t alt\u0103dat\u0103.<\/p>\n

\nCererea crescut\u0103 pentru SUV-uri subcompacte a urcat v\u00e2nz\u0103rile pe pia\u0163a european\u0103 cu 56% \u00een 2014 fa\u0163\u0103 de anul precedent, iar anali\u015ftii estimeaz\u0103 s\u0103 ajung\u0103 la 810.000 de unit\u0103\u0163i p\u00e2n\u0103 la sf\u00e2r\u015fitul anului 2017. Chiar \u00een acest an, aceia\u015fi anali\u015fti spun c\u0103 SUV-urile subcompacte vor dep\u0103\u015fi segmentul ma\u015finilor de familie nonpremium. V\u00e2nz\u0103rile de sute de mii de unit\u0103\u0163i se da-toreaz\u0103 unor pariuri curajoase, dar c\u00e2\u015ftig\u0103toare ale produc\u0103torilor, de\u015fi unii au agreat c\u0103 plusurile spectaculoase s-au ali-mentat \u015fi prin canibalizarea cu modele deja disponibile pe pia\u0163\u0103 \u015fi nu doar prin cucerirea de noi clien\u0163i.<\/p>\n

\nSegmentul ma\u015finilor subcompacte, dominat de Ford Fiesta, Renault Clio \u015fi Volkswagen Polo, cel mai reprezentativ pe pia\u0163a european\u0103, a sc\u0103zut \u00een materie de v\u00e2nz\u0103ri cu aproape 3% anul trecut, de la 2,7 la 2,6 milioane, tocmai pe seama aliment\u0103rii cererii pentru SUV-uri de talie mic\u0103, potrivit companiei de consultan\u0163\u0103 IHS Automotive. \u201dCanibalizarea cu SUV-urile subcompacte era inevitabil\u0103, dar a dep\u0103\u015fit prognozele f\u0103cute de Renault \u015fi Peugeot\u201e, spune Jonathon Poskitt, specialist \u00een prognoze al LMC Automotive, referindu-se la v\u00e2nz\u0103rile \u00een sc\u0103dere ale Renault Clio \u015fi Peugeot 208. Per total, cota de pia\u0163\u0103 a ma\u015finilor subcompacte a co-bor\u00e2t de la 28% \u00een 2003 la 22% \u00een prezent.<\/p>\n

\nModelele noi ar urma s\u0103 mai domoleasc\u0103 av\u00e2ntul SUV-urilor mici. \u00cen prima ju-m\u0103tate a anului 2014, Renault Captur a raportat aproape 90.000 de unit\u0103\u0163i v\u00e2ndute, fiind urmat de Peugeot 2008 cu 73.000 de unit\u0103\u0163i \u015fi Dacia Duster cu 66.000 de ma\u015fini v\u00e2ndute. Opel Mokka \u015fi Nissan Juke trec \u015fi ele de 50.000 de ma\u015fini v\u00e2ndute \u00een semestrul \u00eent\u00e2i. Mazda a intrat \u00een acest joc cu noul model CX-3, japonezii raport\u00e2nd \u00een 2014 v\u00e2nz\u0103ri \u00een cre\u015ftere cu 20% pe b\u0103tr\u00e2nul continent \u015fi profituri record, dup\u0103 cum arat\u0103 oficialii companiei.<\/p>\n

\n\"\"<\/a><\/p>\n

\nCirca 150.000 de astfel de SUV-uri ar urma s\u0103 fie produse \u00een uzina de la Hiroshima, dintre care un sfert vor lua calea Europei, ceea ce ar permite dezvoltarea brandului Mazda \u015fi \u00een viitor. Ma\u015finile asiatice au c\u00e2\u015ftigat teren \u00een ultimii ani, fiind percepute de c\u0103tre consumatori drept mai fiabile dec\u00e2t cele ale rivalilor europeni. Cumulat, Toyota, Nissan, Hyundai, Kia, Mazda, Suzuki, Honda \u015fi Mitsubishi au f\u0103cut ca \u00een 2014 una din cinci ma\u015fini v\u00e2ndute \u00een Europa s\u0103 provin\u0103 din Japonia sau din Coreea de Sud.<\/p>\n

\nDintre constructori, doar Toyota trece de pra-gul de 500.000 de unit\u0103\u0163i. Odat\u0103 cu lansarea noului CX-3, japonezii de la Mazda vor s\u0103 repete cre\u015fterea din 2014, \u00eentrecut\u0103 doar de Mitsubishi, \u015fi s\u0103 treac\u0103 pragul de 200.000 de unit\u0103\u0163i pe pia\u0163a european\u0103. Mazda a v\u00e2ndut pe pia\u0163a din Rom\u00e2nia 803 ma\u015fini \u00een 2014, cu circa o treime mai mult fa\u0163\u0103 de anul 2013, cel mai bine v\u00e2ndut model fiind SUV-ul CX-5, cu 351 de unit\u0103\u0163i \u015fi o cre\u015ftere cu 39% comparativ cu perioada anterioar\u0103. De\u015fi nu exist\u0103 un pre\u0163 oficial pentru CX-3, pofta de SUV-uri a clien-tului rom\u00e2n ar putea s\u0103 mai apropie rezultatele Mazda de cele peste 2.000 de unit\u0103\u0163i v\u00e2ndute anual \u00eenainte de pr\u0103bu\u015firea pie\u0163ei \u015fi s\u0103 fac\u0103 din noul model unul dintre cele mai comandate de c\u0103tre clientul care alege s\u0103 cumpere o ma\u015fin\u0103 japonez\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dup\u0103 ce a privit de la distan\u0163\u0103 cum \u2028SUV-urile subcompacte devin sectorul cu cea mai mare cre\u015ftere pe adormita pia\u0163\u0103 auto european\u0103, Mazda vrea s\u0103 recupereze timpul pierdut \u015fi arunc\u0103 \u00een joc modelul care s\u0103 se lupte cu Renault-Nissan, General Motors \u015fi Peugeot Citroen.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7142],"tags":[31859,11452,8453,246,10882,7020,21715,460,15684,5255,7804,5229,8975,8452,60,13686,461,7240,315,8992,19707,4878,7212],"class_list":["post-120369","post","type-post","status-publish","format-standard","hentry","category-transporturi","tag-aruncare","tag-castigator","tag-citroen","tag-crestere","tag-general","tag-general-motors","tag-japonezi","tag-joc","tag-lupte","tag-masini","tag-mazda","tag-model","tag-nissan","tag-peugeot","tag-piata","tag-piata-auto","tag-pierdere","tag-renault","tag-sector","tag-suv","tag-timp","tag-vanzare","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/120369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=120369"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/120369\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=120369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=120369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=120369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}