\nEa coordoneaz\u0103 strategiile de pozi\u0163ionare \u015fi dezvoltare a brandurilor companiei, stabile\u015fte planul \u015fi bugetul de marketing anual, conduce elaborarea \u015fi implementarea campaniilor de lansare \u015fi comunicare a brandurilor \u015fi produselor, ini\u0163iaz\u0103 proiecte de cercetare pentru obiceiuri \u015fi atitudini de consum. Albalact a \u00eenregistrat \u00een 2013 un rulaj de 423 de milioane de lei (circa 96 mil. euro), iar pentru anul 2014 \u0163inta companiei era s\u0103 dep\u0103\u015feasc\u0103 afaceri de 100 milioane de euro.<\/p>\n
\nAbsolvent\u0103 a Facult\u0103\u0163ii de \u015etiin\u0163e Economice a Universit\u0103\u0163ii \u201eBabe\u015f-Bolyai\u201c din Cluj-Napoca, Cristina Miclea are deja peste 15 ani de experien\u0163\u0103 \u00een companii ca Sanex Cluj Napoca, MOL Rom\u00e2nia, Bravo Group Import Export, A&D Pharma \u015fi Albalact. \u201e\u00cen general, cele mai dificile momente au fost atunci c\u00e2nd am schimbat jobul \u015fi echipa sau c\u00e2nd am avansat \u015fi, ca orice om, am avut \u015fi eu temeri\u201c, spune Cristina Miclea.<\/p>\n
\n\u00cen opinia sa, \u201edin fericire nu mai tr\u0103im \u00eentr-o epoc\u0103 dominat\u0103 de b\u0103rba\u0163i, a\u015fa c\u0103 ast\u0103zi unei femei \u00eei este la fel de greu sau u\u015for s\u0103 urce \u00een carier\u0103 ca \u015fi unui b\u0103rbat; depinde, desigur, de domeniul ales \u015fi de oportunit\u0103\u0163ile pe care le \u00eent\u00e2lne\u015fte\u201c.<\/p>\n
\n\u00cen r\u00e2ndul calit\u0103\u0163ilor feminine care ajut\u0103 \u00een business ea enumer\u0103 r\u0103bdarea, intui\u0163ia \u015fi creativitatea, \u00eent\u00e2lnite mai des la femei \u015fi care, \u00een business, \u201epot completa frumos sim\u0163ul vizionar \u015fi analitic \u015fi abilitatea de a conduce. La acestea se adaug\u0103 \u015fi mult\u0103 pasiune \u015fi perseveren\u0163\u0103 \u2013 se \u015ftie c\u0103 femeile se implic\u0103 mai mult \u00een ceea ce fac. Iar atunci c\u00e2nd este nevoie, \u015fi o anumit\u0103 doz\u0103 de sensibilitate\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cristina Miclea lucreaz\u0103 de aproape nou\u0103 ani \u00een cadrul produc\u0103torului de lactate Albalact, dintre care \u00een ultimii cinci a ocupat func\u0163ia de director de marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[7839,7386,235,9597,452,200,448,7718,297],"class_list":["post-120110","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-albalact","tag-branduri","tag-business","tag-cluj-napoca","tag-director","tag-femei","tag-functie","tag-lactate","tag-producator"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/120110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=120110"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/120110\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=120110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=120110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=120110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}