\n\u201cSuntem o afacere familial\u0103, care a pornit de la zero, cu o investi\u0163ie foarte mic\u0103. Nu dispunem de bugetul unei multina-\u0163ionale \u015fi nu avem vechimea celei mai cunoscute companii rom\u00e2ne\u015fti din domeniul cosmeticelor, avem \u00eens\u0103 o echip\u0103 bine \u00eenchegat\u0103\u201d, spune Susana Laszlo, director general al Cosmetic Plant. <\/p>\n
\nPovestea afacerii \u00eencepe \u00een 1991, c\u00e2nd Ileana Mester, farmacist\u0103 cu peste 20 de ani de experien\u0163\u0103 \u00een cosmetologie, a \u00eemprumutat 1.000 de dolari de la o prieten\u0103, dorindu-\u015fi s\u0103 pun\u0103 \u00een practic\u0103 propriile idei.<\/p>\n
\n\u201eConvingerea ei era c\u0103 natura poate conferi o putere suplimen-tar\u0103 \u015ftiin\u0163ei \u00een crearea produselor cosmetice\u201c, spune Susana Laszlo, fiica fondatoarei. Ea a \u00eenceput s\u0103 lucreze \u00een cadrul firmei \u00een 1995, dup\u0103 ce a absolvit Facultatea de Medicin\u0103 \u201eIuliu Ha\u0163egan\u201c din Cluj-Napoca \u015fi dup\u0103 ce a urmat reziden-\u0163iatul \u015fi specializarea \u00een pediatrie \u00een Ungaria.<\/p>\n
\nLa \u00eentoarcerea \u00een \u0163ar\u0103 a decis s\u0103 nu practice meseria pentru care se preg\u0103tise, ci s\u0103 se al\u0103ture mamei sale \u00een dezvoltarea afacerii. \u201eA insistat s\u0103 parcurg toate etapele businessului, a\u015fa c\u0103 la \u00eenceput f\u0103ceam de toate: etichetam, lucram \u00een depozit, \u0163ineam contabilitate primar\u0103\u201c, poveste\u015fte Susana Laszlo, care de\u0163ine 40% din ac\u0163iuni.<\/p>\n
\nAcela\u015fi procent este de\u0163inut de sora sa, Katalin-Erzsebet Racz, iar 20% \u00eei revin tat\u0103lui, Tiberiu Mester, am\u00e2ndoi fiind consultan\u0163i \u00een afacere. \u00cen 2013 compania a \u00eenregistrat o cifr\u0103 de afaceri de 1,6 milioane de euro, fiind prezent\u0103 la nivel na\u0163ional \u00een re\u0163elele Cora Hypermarche Rom\u00e2nia, XXL Mega Discount, DM DrogerieMarkt, Profi, \u00een farmaciile Catena, Centrofarm \u015fi Remedia, \u00een Plafar \u015fi alte magazine naturiste din \u0163ar\u0103, precum \u015fi pe plan extern \u00een \u0163\u0103ri precum Canada, Grecia, Italia, Germania, Liban, Emiratele Arabe Unite, Azerbaidjan, Austria \u015fi Ungaria.<\/p>\n
\n\u00cen prezent, portofoliul Cosmetic Plant include 92 de produse, \u00eemp\u0103r\u0163ite \u00een 16 game sortimentale, grupate \u00een func\u0163ie de ingredientul activ principal (argan, Q10, ceai verde, c\u0103tin\u0103, g\u0103lbenele etc.) sau de utilizarea produsului (protec\u0163ie so-lar\u0103, \u00eengrijirea p\u0103rului etc.).<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cSuntem o afacere familial\u0103, care a pornit de la zero, cu o investi\u0163ie foarte mic\u0103. Nu dispunem de bugetul unei multina-\u0163ionale \u015fi nu avem vechimea celei mai cunoscute companii rom\u00e2ne\u015fti din domeniul cosmeticelor, avem \u00eens\u0103 o echip\u0103 bine \u00eenchegat\u0103\u201d, spune Susana Laszlo, director general al Cosmetic Plant. Povestea afacerii \u00eencepe \u00een 1991, c\u00e2nd Ileana Mester, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[81,74,15014,9597,201,5622,11737,195,183,274,5616,13468,8932,19557,7383,7541,80,7169,15511],"class_list":["post-120059","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-afaceri","tag-buget","tag-canada","tag-cluj-napoca","tag-companii","tag-cosmetice","tag-director-general","tag-experienta","tag-imprumut","tag-incepere","tag-investitie","tag-pornire","tag-poveste","tag-practica","tag-prezentare","tag-produse","tag-refuz","tag-ungaria","tag-vechime"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/120059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=120059"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/120059\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=120059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=120059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=120059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}