{"id":119504,"date":"2015-03-23T15:11:57","date_gmt":"2015-03-23T15:11:57","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=119504"},"modified":"2015-03-23T15:11:57","modified_gmt":"2015-03-23T15:11:57","slug":"evolutia-comertului-online-in-romania-dezbatuta-la-conferinta-gandul-e-commerce","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=119504","title":{"rendered":"Evolu\u0163ia comer\u0163ului online \u00een Rom\u00e2nia, dezb\u0103tut\u0103 la conferin\u0163a G\u00e2ndul E-commerce"},"content":{"rendered":"

\nLa conferin\u0163\u0103 vor fi prezen\u0163i ca lectori Bebe-Viorel IONIC\u0102 \u2013 Secretar de Stat, Ministerul pentru Societatea Informa\u0163ional\u0103; Cosmin COSTEA \u2013 E-business consultant, SAP; Violeta LUCA \u2013 Director Executiv, eMAG; Marius Alexandru DUNCA \u2013 Pre\u015fedinte, ANPC; Octavian BADESCU \u2013 Founder & Board Chairman, Sameday Courier; Andrei GEORGESCU \u2013 Managing Partner, White Image, Raluca GEORGESCU \u2013 Online Marketing & e-commerce Sales Director, F64 Studio \u015fi Andrei RADU \u2013 CEO & Founder, GpeC.<\/strong><\/p>\n

\n\u00cen 2014 eforturile juc\u0103torilor care activeaz\u0103 \u00een domeniul comer\u0163ului online au fost u\u015for de remarcat, at\u00e2t datorit\u0103 diversific\u0103rii ofertelor \u015fi stabilirii unor pre\u0163uri competitive, c\u00e2t \u015fi gra\u0163ie b\u0103ncilor, care au promovat intens plata cu cardul. Pia\u0163a de e-commerce \u00eencepe s\u0103 creasc\u0103 vizibil \u015fi este practic imposibil s\u0103 asist\u0103m la o sc\u0103dere, av\u00e2nd \u00een vedere evolu\u0163iile interna\u0163ionale.<\/p>\n

\nOdat\u0103 cu intrarea hipermarketurilor \u00een zona de livr\u0103ri online s-a \u00eenregistrat o diversificare a gamelor de produse ale unor juc\u0103tori importan\u0163i, acest fapt fiind un indicator al cre\u015fterii concuren\u0163ei, tendin\u0163\u0103 care se va accentua si mai mult \u00een 2015. Retailerii care nu vor intra, efectiv, \u00een zona livr\u0103rilor online, cu siguran\u0163\u0103 vor plusa pe perfec\u0163ionarea website-urilor proprii, a revistelor online sau a paginilor de social media, prin crearea de oferte speciale.<\/p>\n

\nActorii reprezentativi din online-ul rom\u00e2nesc \u015fi magazinele tradi\u0163ionale ar putea lua \u00een calcul achizi\u0163ionarea altor juc\u0103tori de pe pia\u0163\u0103 pentru a putea acoperi anumite ni\u015fe sau pentru a penetra anumite segmente de pia\u0163\u0103 care ofer\u0103 oportunit\u0103\u0163i importante. Mai mult dec\u00e2t at\u00e2t, exist\u0103 destul de multe zone care \u00eenc\u0103 au nevoie de un juc\u0103tor dominant. A\u015fadar, ne putem a\u015ftepta la apari\u0163ii surprinz\u0103toare \u00een anul curent.<\/p>\n

\nTema principal\u0103 a acestei edi\u0163ii a conferin\u0163ei o reprezint\u0103 evolu\u0163ia comer\u0163ului online \u00een Rom\u00e2nia. Astfel, al\u0103turi de reprezentan\u0163ii autorit\u0103\u0163ilor competente implicate \u00een acest domeniu, precum \u015fi de reprezentan\u0163ii mediului de afaceri, vor fi supuse dezbaterii teme precum: m\u0103surile necesare pentru cre\u015fterea infrastructurii \u015fi dezvoltarea comer\u0163ului online, dinamica e-commerce-ului \u00een Rom\u00e2nia \u015fi ultimele tendin\u0163e din pia\u0163\u0103, investi\u0163iile realizate de companiile din domeniu, re\u0163eta succesului \u00een comer\u0163ul online \u2013 crearea campaniilor de impact \u015fi strategii eficiente de business, dar \u015fi provoc\u0103rile pe care le-au \u00eent\u00e2mpinat companiile care au trecut de la comer\u0163ul offline la cel online \u015fi cum au fost acestea rezolvate.<\/p>\n

\nAlte teme de discu\u0163ie vizeaz\u0103 rolul ANPC \u015fi al Consiliului Concuren\u0163ei \u00een comer\u0163ul electronic \u2013 schimb\u0103ri legislative \u015fi reguli noi, previzionarea nevoilor, obiceiurilor \u015fi percep\u0163iilor consumatorilor finali, managementul clien\u0163ilor, abona\u0163ilor \u015fi vizitatorilor, securitatea \u00een mediul virtual \u015fi metode prin care poate fi c\u00e2\u015ftigat\u0103 \u00eencrederea consumatorilor, importan\u0163a structurii unui site de e-commerce \u015fi usurin\u0163a de utilizare a acestuia, dar \u015fi modalit\u0103\u0163i de maximizare a v\u00e2nz\u0103rilor \u00een domeniul comer\u0163ului electronic, necesitatea colabor\u0103rii cu firmele de curierat pentru buna func\u0163ionare a business-ului \u015fi problema drepturilor de autor \u015fi legalitatea activit\u0103\u0163ilor. \u00cen final vor fi expuse exemple de succes de comer\u0163 online concepute \u015fi dezvoltate \u00een Rom\u00e2nia.<\/p>\n

\nConferin\u0163a va fi moderat\u0103 de Claudiu P\u00c2NDARU – Director Editorial Mediafax Group.<\/p>\n

\nConferin\u0163a este organizat\u0103 de Gandul.info<\/a> \u015fi are ca parteneri eMAG<\/a>, Sameday Courier<\/a> \u015fi  SAP<\/a>.<\/p>\n

\nMai multe detalii, agenda evenimentului \u015fi \u00eenscrierile pentru participare le pute\u0163i g\u0103si pe website-ul: http:\/\/conferinte.gandul.info\/eveniment-e-commerce-14011246<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00e2ndul.info organizeaz\u0103 conferin\u0163a “E-commerce” mar\u0163i, \u00eencep\u00e2nd cu ora 09.30, \u00een Bucure\u015fti, la hotelul J.W. Marriott, salon B, la care vor fi prezen\u0163i ca lectori reprezentan\u0163i ai autorit\u0103\u0163ilor \u015fi ai mediului de afaceri din come\u0163ul online.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9651,25087],"class_list":["post-119504","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-conferinta","tag-ecommerce"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/119504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=119504"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/119504\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=119504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=119504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=119504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}