{"id":11940,"date":"2008-10-14T02:27:37","date_gmt":"2008-10-14T02:27:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=11940"},"modified":"2026-04-02T12:57:08","modified_gmt":"2026-04-02T12:57:08","slug":"zentiva-investeste-115-mil-euro-in-brandul-algocalmin","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=11940","title":{"rendered":"Zentiva investeste 11,5 mil. euro in brandul Algocalmin"},"content":{"rendered":"

„Algocalmin si-a dovedit eficienta in inlaturarea durerilor romanilor, din anii `60 pana astazi. Medicamentul a rezistat schimbarilor externe (politice, economice, cele ale industriei farmaceutice) si interne (achizitia companiei producatoare Sicomed de catre Zentiva), adaptandu-se noilor conditii […] Rolul campaniei este de a consolida perceptia medicamentului ca fiind cel mai de incredere brand de analgezice”, a declarat Iolanda Bilaus, marketing manager al companiei.<\/p>\n

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Campania se adreseaza unui target national, cu varste cuprinse intre 25 si 55 de ani, in principal consumatorilor actuali, dar si celor la care a ajuns notorietatea marcii, insa nu sunt inca si utilizatori fideli ai acesteia. In prezent, Algocalmin are o cota de piata de 22%. Impreuna cu medicamentul Antinevralgic, detine o treime din piata locala de OTC-uri analgezice. Lunar, in Romania se vand aproximativ un milion de unitati de Algocalmin, potrivit informatiilor furnizate de reprezentantii companiei.<\/p>\n

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Avand o traditie si o rezistenta indelungata pe piata, Algocalmin a evoluat de la statutul de “produs” la acela de “brand”, ajungand sa fie folosit ca substantiv comun in limba romana, sinonim al categoriei analgezicelor. Algocalmin a fost lansat pe piata in anii ‘60, iar istoria sa coincide cu cea a producatorului Sicomed.<\/p>\n


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Click aici<\/a> pentru a citi mai multe despre planurile Zentiva de revitalizare a brandurilor Algocalmin si Antinevralgic<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Compania farmaceutica Zentiva, care a preluat in 2005 producatorul local Sicomed, a alocat circa 11,5 milioane de euro pentru derularea, pe canalele de televiziune, a unei campanii prin care se urmareste intarirea increderii consumatorilor in brandul Algocalmin, precum si pastrarea notorietatii acestuia<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[10926,10927,7179,7555,7592,7178,8769],"class_list":["post-11940","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-algocalmin","tag-antinevralgic","tag-brand","tag-campanie","tag-farmaceutice","tag-marketing","tag-zentiva"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/11940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11940"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/11940\/revisions"}],"predecessor-version":[{"id":32692,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/11940\/revisions\/32692"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}