\nStudiul privind obiceiurile de consum \u00een timpul mesei de pr\u00e2nz dezv\u0103luie faptul c\u0103 majoritatea rom\u00e2nilor \u00ee\u015fi aloc\u0103 prea pu\u0163in timp pentru pr\u00e2nz, de\u015fi considera c\u0103 este cea mai important\u0103 mas\u0103 a zilei. De asemenea, rezultatele studiului arat\u0103 c\u0103 peste jum\u0103tate dintre rom\u00e2nii intervieva\u0163i ar schimba felul \u00een care \u00ee\u015fi petrec pauza de pr\u00e2nz \u015fi ar dori ca masa din mijlocul zilei s\u0103 fie o experien\u0163\u0103 altfel, \u00een care ei s\u0103 se bucure de m\u00e2ncare bun\u0103 \u015fi o companie pl\u0103cut\u0103.<\/p>\n
\nPentru a-i \u00eencuraja pe rom\u00e2ni s\u0103 savureze masa de pr\u00e2nz, Ciuc 0.0% lanseaz\u0103 platforma online www.pranzpenevazute.ro, prin care \u00eendeamn\u0103 consumatorii s\u0103 experimenteze un pr\u00e2nz \u201caltfel\u201d. Cei care se vor \u00eenscrie \u00een platforma online vor avea ocazia s\u0103 participe al\u0103turi de persoane necunoscute la un \u201cpr\u00e2nz pe nev\u0103zute\u201d, s\u0103 ias\u0103 din monotonia zilnic\u0103 \u015fi s\u0103 \u00ee\u015fi transforme cea mai important\u0103 mas\u0103 a zilei \u00eentr-o experien\u0163\u0103. Astfel, Ciuc 0.0% \u00ee\u015fi invit\u0103 consumatorii s\u0103 \u00eendr\u0103zneasc\u0103 s\u0103 \u00ee\u015fi schimbe obiceiul de \u201cdesktop dining\u201d \u015fi s\u0103 accepte provocarea lansat\u0103 de brandul care le promite c\u0103 vor avea ce povesti c\u00e2nd se vor \u00eentoarce la birou.<\/p>\n
\n\u201cPlatforma de socializare www.pranzpenevazute.ro este o ini\u0163iativ\u0103 \u00eendr\u0103znea\u0163\u0103 pe care Ciuc 0.0% o propune consumatorilor dornici s\u0103 descopere \u015fi s\u0103 experimenteze o “altfel” de b\u0103utur\u0103 \u00een timpul mesei de pr\u00e2nz\u201d, declar\u0103 Andrea Veress, group brand manager global and premium brands Heineken Rom\u00e2nia.<\/p>\n
\n\u00cen ciuda lipsei de timp \u015fi a pauzelor scurte, pentru aproximativ 40% dintre responden\u0163i, pr\u00e2nzul reprezint\u0103 cea mai important\u0103 mas\u0103 a zilei. \u201cSunt mereu pe fug\u0103, diminea\u0163a m\u0103 trezesc t\u00e2rziu, a\u015fa c\u0103 micul dejun iese din discu\u0163ie. Seara ajung t\u00e2rziu acas\u0103, a\u015fa c\u0103 cel mai important moment al zilei r\u0103m\u00e2ne masa de pr\u00e2nz, c\u00e2nd \u00eemi acord o clip\u0103 de lini\u015fte \u015fi \u00eencerc s\u0103 m\u0103n\u00e2nc c\u00e2t mai copios.\u201d (Andrei, 29 ani, programator)<\/p>\n
\nAcela\u015fi studiu arat\u0103 c\u0103 1 din 2 rom\u00e2ni intervieva\u0163i \u00ee\u015fi ia pauze de mas\u0103 scurte, de p\u00e2n\u0103 la 30 de minute. Pentru 20% dintre ace\u015ftia \u00eens\u0103, pauza de mas\u0103 este aproape inexistent\u0103, ei r\u0103m\u00e2n\u00e2nd prin\u015fi \u00een fa\u0163a calculatorului, cu treab\u0103, aloc\u00e2nd mai pu\u0163in de 10 minute pe zi pauzei de pr\u00e2nz.<\/p>\n
\nC\u00e2nd vorbim despre masa de pr\u00e2nz \u00een timpul orelor de lucru, majoritatea rom\u00e2nilor intervieva\u0163i recunosc c\u0103 nu acord\u0103 destul timp acestei activit\u0103\u0163i, de\u015fi \u00eel consider\u0103 un moment important al zilei. Prioritizarea altor activit\u0103\u0163i legate de serviciu determin\u0103 o durat\u0103 scurt\u0103 a acestei mese \u015fi o alegere s\u0103rac\u0103 a alimentelor, ei opt\u00e2nd pentru m\u00e2nc\u0103ruri care se prepar\u0103 rapid pentru a-\u015fi potoli foamea.<\/p>\n
\nStudiul Ciuc 0.0% a fost realizat de Heineken Rom\u00e2nia \u015fi \u00ee\u015fi propune s\u0103 identifice obiceiurile de consum ale rom\u00e2nilor \u00een timpul mesei de pr\u00e2nz. Datele au fost ob\u0163inute prin intermediul unui chestionar online, la care au r\u0103spuns 405 persoane. Metodologia de studiu a fost aleas\u0103 \u00een func\u0163ie de consumatorii salaria\u0163i din mediul urban, care sunt conecta\u0163i la internet \u015fi care folosesc canalele de social media. Marja de eroare a studiului a fost de 4,87%.<\/p>\n
\nCiuc 0.0% are 0% con\u0163inut de alcool si este disponibil\u0103 \u00een doze de 0.33l, sticl\u0103 nereturnabil\u0103 de 0.33l \u015fi sticl\u0103 returnabil\u0103 de 0.5l, \u00een retail \u015fi HORECA.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
O salat\u0103 \u00een fa\u0163a laptopului, o gustare rapid\u0103 \u00een buc\u0103t\u0103ria biroului sau o fug\u0103 p\u00e2n\u0103 \u00een zona de food court a celui mai apropiat centru comercial – asa arat\u0103 pauza de pr\u00e2nz a celor mai mul\u0163i dintre rom\u00e2ni, conform unui studiu online realizat de Ciuc 0.0%.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[14681,15846,8168,16723,539,22098,17886,173,7853],"class_list":["post-119011","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-activitati","tag-ciuc","tag-heineken","tag-obiceiuri","tag-online","tag-pauza","tag-pranz","tag-romani","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/119011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=119011"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/119011\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=119011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=119011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=119011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}