{"id":11891,"date":"2008-10-07T15:24:25","date_gmt":"2008-10-07T15:24:25","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=11891"},"modified":"2026-04-02T12:55:33","modified_gmt":"2026-04-02T12:55:33","slug":"brand-management-aduce-escads-pe-piata-de-publicitate-indoor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=11891","title":{"rendered":"Brand Management aduce Escads pe piata de publicitate indoor"},"content":{"rendered":"<p>Produsul apartine <strong>Escalated Advertising<\/strong> Australia si este un suport publicitar inovativ prin care mana curenta a scarilor rulante poate fi personalizata la cerere. Pe piata locala, produsul va fi marketat sub numlele de &quot;Escads&quot;.<\/p>\n<p>\u00a0<\/p>\n<p>Investitia se ridica la peste 50.000 de mii de euro pe an, timp de cinci ani, bani directionati catre cumpararea propriu-zisa a celor doua licente pentru pietele din Romania si Bulgaria, training si productie. &quot;Achizitionarea noii licente vine intr-un moment in care se simtea nevoia unui suflu nou pe o piata de advertising din ce in ce mai aglomerata. Inovatia pe care acest concept o aduce este modalitatea prin care se permite brandurilor sa interactioneze intr-un mod activ cu publicurile lor&quot;, spune Razvan Marincoi, marketing manager la <strong>Brand Management<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>Escalator Handrail Media reprezinta o pelicula care se aplica peste mana curenta a scarilor rulante, permitant, astfel, advertiserilor sa isi expuna brandurile. Din companiile care au apelat la astfel de campanii la nivel international fac parte Vodafone, McDonalds, Toyota sau Axa.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Management, companie specializata in solutii de publicitate indoor, a achizitionat in exclusivitate licentele pentru Romania si Bulgaria pentru Escalator Handrail Media<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7463,10901,10902,10900,6763,10903],"class_list":["post-11891","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-advertising","tag-brand-management","tag-escalator-handrail-media","tag-indoor","tag-publicitate","tag-razvan-marincoi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/11891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11891"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/11891\/revisions"}],"predecessor-version":[{"id":32650,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/11891\/revisions\/32650"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}