\n“Ar trebui s\u0103-i \u00eentreba\u0163i pe cei care au spus c\u0103 vor reproduce modelul de afacere al Dacia de ce nu au putut s\u0103 o fac\u0103. Ce v\u0103 pot spune este c\u0103 Dacia nu este doar o gam\u0103 de ma\u015fini. Este un sistem \u00eentreg, implementat integral pentru a avea rezultate \u00een produsul finit, procesul de fabrica\u0163ie, lan\u0163ul de aprovizionare, marketing \u015fi v\u00e2nz\u0103ri. M\u0103 bucur c\u0103 nimeni nu a reu\u015fit s\u0103 reproduc\u0103 asta \u00eenc\u0103”, a explicat Ghosn \u00eentr-un interviu pentru Automotive News.<\/p>\n
\nGhosn a afirmat c\u0103 “profitabilitatea \u00een industria auto apare atunci c\u00e2nd oamenii nu pot s\u0103 te copieze”, preciz\u00e2nd c\u0103 Dacia genereaz\u0103 o marj\u0103 opera\u0163ional\u0103 de dou\u0103 cifre.<\/strong><\/p>\n \nDirectorul general al Renault-Nissan a ar\u0103tat c\u0103 este \u00eencrez\u0103tor c\u0103 alian\u0163a va dep\u0103\u015fi General Motors ca v\u00e2nz\u0103ri \u015fi va deveni al treilea produc\u0103tor auto la nivel mondial p\u00e2n\u0103 \u00een 2018, \u00een ciuda dificult\u0103\u0163ilor \u00eent\u00e2mpinate \u00een prezent pe pie\u0163e precum Rusia, Brazilia \u015fi India.<\/p>\n \n“Pe termen scurt, unele dintre pie\u0163ele emergente nu evolueaz\u0103 \u00een direc\u0163ia bun\u0103, dar asta nu va dura la nesf\u00e2r\u015fit. Rusia are un poten\u0163ial mult mai mare dec\u00e2t ceea ce arat\u0103 pia\u0163a ast\u0103zi. C\u00e2nd pre\u0163urile petrolului vor reveni la un nivel normal – pentru c\u0103 ast\u0103zi pre\u0163ul este nefiresc de sc\u0103zut – pia\u0163a din Rusia se va extinde din nou”, a declarat Ghosn.<\/p>\n \nAnul trecut, Renault-Nissan a v\u00e2ndut 8,5 milioane de ma\u015fini, clas\u00e2ndu-se pe locul patru la nivel global \u00een r\u00e2ndul constructorilor auto, \u00een spatele General Motors, companie care a livrat 9,9 milioane de unit\u0103\u0163i.<\/strong><\/p>\n \nGhosn a precizat c\u0103 nu inten\u0163ioneaz\u0103 s\u0103 \u00eencheie noi parteneriate cu al\u0163i produc\u0103tori auto pentru a-\u015fi atinge obiectivul de a deveni al treilea mare produc\u0103tor auto la nivel mondial.<\/p>\n \n\u00cen schimb, alian\u0163a vizeaz\u0103 extinderea pe pia\u0163a din China, unde \u0163inte\u015fte cre\u015fterea v\u00e2nz\u0103rilor de la 30.000 de unit\u0103\u0163i \u00een prezent la 600.000 de unit\u0103\u0163i \u015fi o cot\u0103 de pia\u0163\u0103 de 3%. De asemenea, Ghosn a ar\u0103tat c\u0103 Renault \u00ee\u015fi va l\u0103rgi gama de modele oferite clien\u0163ilor s\u0103i.<\/p>\n \nDacia, care apar\u0163ine de grupul francez Renault, a \u00eenregistrat anul trecut o cre\u015ftere cu 19% a v\u00e2nz\u0103rilor, la 511.000 de autovehicule. Aproximativ trei sferturi dintre ma\u015finile v\u00e2ndute de Dacia \u00een 2014 au fost livrate \u00een Europa, cota de pia\u0163\u0103 a m\u0103rcii rom\u00e2ne\u015fti cresc\u00e2nd cu 0,4 puncte procentuale fa\u0163\u0103 de 2013, la 2,5%.<\/p>\n \nCele mai mari pie\u0163e din Europa pentru Dacia au fost anul trecut Fran\u0163a, cu 106.000 de unit\u0103\u0163i v\u00e2ndute, Germania, cu pu\u0163in peste 50.000 de unt\u0103\u0163i comercializate, \u015fi Spania, cu livr\u0103ri de circa 46.000 de unit\u0103\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":" Carlos Ghosn, directorul general al alian\u0163ei Renault-Nissan, consider\u0103 c\u0103 niciun alt produc\u0103tor auto nu a reu\u015fit s\u0103 copieze modelul de afacere al Dacia, \u00eentruc\u00e2t marca rom\u00e2neasc\u0103 reprezint\u0103 “nu doar o gam\u0103 de ma\u015fini”, ci “un \u00eentreg sistem”, relateaz\u0103 Automotive News.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6577,4872],"class_list":["post-118816","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-auto","tag-dacia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118816"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118816\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}