\nCompania de consultan\u0163\u0103 imobiliar\u0103 a intervievat retailerii din Europa, America \u015fi Asia pentru a afla num\u0103rul de magazine pe care ace\u015ftia vor s\u0103 le deschid\u0103 \u00een acest an \u015fi pie\u0163ele de care sunt interesa\u0163i. Rom\u00e2nia a fost indicat\u0103 de 9% dintre retaileri ca posibil\u0103 \u0163int\u0103 pentru investi\u0163ii \u00een acest an.<\/p>\n
\nRom\u00e2nia a urcat astfel 13 pozi\u0163ii fa\u0163\u0103 de clasamentul de anul trecut, unde se plasa pe locul 35, \u00een condi\u0163iile \u00een care 6% dintre retailerii intervieva\u0163i (8 companii) au indicat pia\u0163a local\u0103 ca posibil\u0103 \u0163int\u0103 pentru extindere anul trecut.<\/strong><\/p>\n \nRom\u00e2nia este totu\u015fi mai atractiv\u0103 dec\u00e2t alte \u0163\u0103ri din Europa Central\u0103 \u015fi de Est, respectiv Slovacia \u015fi Slovenia, unde 8%, respectiv 7% dintre companii vor s\u0103 se extind\u0103 \u00een acest an, Grecia (6%) \u015fi Bulgaria (4%), \u00een timp ce Cehia (13%) \u015fi Polonia (14%) se plaseeaz\u0103 \u00eenaintea pie\u0163ei rom\u00e2ne\u015fti.<\/p>\n \nGermania \u015fi-a p\u0103strat pozi\u0163ia dominant\u0103, pentru al doilea an consecutiv, ca cea mai popular\u0103 destina\u0163ie comercial\u0103 din lume, 40% dintre retailerii chestiona\u0163i urmeaz\u0103 s\u0103 deschid\u0103 un magazin \u00een aceast\u0103 \u0163ar\u0103 \u00een 2015.<\/p>\n \nMarea Britanie se afl\u0103 pe locul secund, cu 33% dintre retaileri, iar Fran\u0163a pe trei, cu 31%.<\/p>\n \nBrandurile originare \u00een Germania, Marea Britanie, SUA \u015fi Italia sunt printre cele mai active \u00een ceea ce prive\u015fte expansiunea interna\u0163ional\u0103.<\/strong><\/p>\n \n“Principalele provoc\u0103ri pe care comercian\u0163ii trebuie s\u0103 le \u00eenfrunte \u00een 2015 sunt cre\u015fterea costurilor, un mediu de afaceri omni-channel \u015fi schimb\u0103rile \u00een comportamentul consumatorilor. Astfel, comercian\u0163ii au \u00een\u0163eles c\u0103 pentru o reprezentare eficient\u0103 a brandului este extrem de important s\u0103 men\u0163in\u0103 o re\u0163ea extins\u0103 de magazine. Costurile asociate cu deschiderea unui magazin nou \u00eentr-o zon\u0103 premium sunt extrem de mari, astfel comercian\u0163ii \u00eencep s\u0103 se uite \u00eenspre zone comerciale noi, atipice”, a declarat, Peter Gold, head of cross-border retail CBRE.<\/p>\n \nMagazinul fizic continu\u0103 s\u0103 reprezinte destina\u0163ia de cump\u0103r\u0103turi preferat\u0103 a consumatorilor. Astfel 21% dintre comercian\u0163i pl\u0103nuiesc s\u0103 deschid\u0103 \u00eentre unul \u015fi cinci magazine \u00een regiunea Europa, Orientul Mijlociu \u015fi Africa p\u00e2n\u0103 la sf\u00e2r\u015fitul anului. Expansiunea la scar\u0103 mare, adic\u0103 deschiderea a peste 40 de magazine, este \u00een descre\u015ftere, astfel doar 9% dintre retaileri vor adopta o astfel de politica \u00een 2015.<\/p>\n","protected":false},"excerpt":{"rendered":" Rom\u00e2nia \u015fi-a \u00eembun\u0103t\u0103\u0163it prezen\u0163a \u00een topul mondial al \u0163\u0103rilor unde cei mai importan\u0163i retaileri vor s\u0103 se extind\u0103 \u00een acest an, ocup\u00e2nd locul 22, din 67, pe aceea\u015fi pozi\u0163ie cu Suedia, Taiwan, Canada \u015fi Rusia \u015fi \u00eenaintea Slovaciei, Ungariei sau Turciei, potrivit CBRE.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[399,7853],"class_list":["post-118761","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-retail","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118761"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118761\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}