\n“AmRest Holdings a preluat integral cele dou\u0103 companii care opereaz\u0103 lan\u0163urile de cafenele Starbucks \u00een Rom\u00e2nia \u015fi Bulgaria. Pre\u0163ul final al tranzac\u0163iei va fi stabilit la \u00eencheierea tranzac\u0163iei, iar achizi\u0163ia re\u0163elelor Starbucks \u00een Rom\u00e2nia \u015fi Bulgaria se potrive\u015fte perfect cu strategia noastr\u0103 \u015fi asigur\u0103 mijloacele de a intra pe pia\u0163a rom\u00eeneasc\u0103, a doua ca m\u0103rime din Europa Central\u0103, \u015fi care are o economie \u00eentr-o dinamic\u0103 cresc\u0103toare”, se arat\u0103 \u00eentr-un comunicat al AmRest Holdings.<\/p>\n
\n\u00cen acela\u015fi timp, prin preluarea cafenelelor din Bulgaria, compania \u00ee\u015fi \u00eent\u0103re\u015fte prezenta \u015fi portofoliul pe aceast\u0103 pia\u0163\u0103.<\/p>\n
\nAmRest de\u0163ine franciza pentru re\u0163eaua Starbucks din 2007, c\u00e2nd a deschis prima cafenea \u00een Praga, iar \u00een prezent opereaz\u0103 67 de cafenele \u00een Polonia, Cehia \u015fi Ungaria. \u00cen urma tranzac\u0163ie, compania va opera \u015fi cele 14 cafenele din Rom\u00e2nia \u015fi 5 din Bulgaria.<\/strong><\/p>\n \nAnul trecut, \u00een Rom\u00e2nia au fost deschise patru cafenele, iar pentru acest an urmeaz\u0103 s\u0103 fie deschise \u00eenc\u0103 7 unit\u0103\u0163i, dintre care unele sunt deja func\u0163ionale.<\/p>\n \n\u00cen aprilie 2007, Starbucks a intrat pe pia\u0163a din Rom\u00e2nia, deschiz\u00e2nd prima cafenea din Europa Central\u0103 \u015fi de Est, ca rezultat al unui joint-venture \u00eencheiat cu partenerul s\u0103u european, grupul elen Marinopoulos. Marinopoulos au pierdut franciza anul trecut, \u00een favoarea unei companii din Bulgaria.<\/strong><\/p>\n \nAmRest Holdings este cel mai mare operator de restaurante din Europa Central\u0103 \u015fi mai de\u0163ine franciza pentru KFC, Pizza Hut \u015fi Burger King. Compania este listat\u0103 la bursa de la Var\u015fovia \u015fi are o capitalizare de 590 de milioane de euro. \u00cen 2013, compania a avut o cifr\u0103 de afaceri de peste 650 de milioane de euro.<\/p>\n","protected":false},"excerpt":{"rendered":" Compania polonez\u0103 AmRest Holdings a anun\u0163at vineri c\u0103 a preluat franciza de cafenele Starbucks \u00een Rom\u00e2nia \u015fi Bulgaria, \u00eentr-o tranzac\u0163ie estimat\u0103 la 16 milioane de euro.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8984,39717],"class_list":["post-118746","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-starbucks","tag-tranciza"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118746"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118746\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}