{"id":11871,"date":"2008-10-06T00:00:00","date_gmt":"2008-10-06T00:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=11871"},"modified":"2026-04-02T12:55:00","modified_gmt":"2026-04-02T12:55:00","slug":"4-in-1","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=11871","title":{"rendered":"4 in 1"},"content":{"rendered":"<p>Dupa ce si-a schimbat numele si fata, fosta Elite Romania, acum Strauss, scoate la lumina si produse intr-o noua infatisare. Momentul a fost ales la patru ani dupa fuziunea de la nivel international dintre grupurile Elite si Strauss, iar publicul e tot mai orientat catre segmentul superior al pietei. Romanii au inceput sa migreze spre produsele premium&#8221;, spune Matanya Schwartz, directorul general al Strauss Romania. Managerul mai sustine ca fenomenul de migrare spre o piata superioara se va accentua in urmatorii ani. Asa ca firma si-a schimbat portofoliul si a lansat brandul Doncafe in urma unei investitii de 15 milioane de euro. Compania israeliana, care isi disputa primul loc pe piata cafelei cu Kraft Foods, a intrat si pe piata pentru tineri, despre care spun ca au influentat cultura cafelei prin faptul ca o percep ca pe o bautura. Astfel, Strauss a lansat mixurile de cafea, care includ si primul 4 in 1 de pe piata: cafea, lapte, zahar si guarana. <br \/>\u2008<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dupa ce si-a schimbat numele si fata, fosta Elite Romania, acum Strauss, scoate la lumina si produse intr-o noua infatisare. Momentul a fost ales la patru ani dupa fuziunea de la nivel international dintre grupurile Elite si Strauss, iar publicul e tot mai orientat catre segmentul superior al pietei. Romanii au inceput sa migreze spre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[5088,5226,4148],"class_list":["post-11871","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-5088","tag-5226","tag-in"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/11871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11871"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/11871\/revisions"}],"predecessor-version":[{"id":32623,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/11871\/revisions\/32623"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}