{"id":118614,"date":"2015-03-04T15:43:20","date_gmt":"2015-03-04T15:43:20","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=118614"},"modified":"2015-03-04T15:43:20","modified_gmt":"2015-03-04T15:43:20","slug":"specialisti-in-publicitatea-online-la-ziua-cercetarii-media-organizata-joi-la-bucuresti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=118614","title":{"rendered":"Speciali\u015fti \u00een publicitatea online, la Ziua Cercet\u0103rii Media, organizat\u0103 joi, la Bucure\u015fti"},"content":{"rendered":"

\nEvenimentul, ajuns la edi\u0163ia a treia, va avea loc joi, de la ora 15.30, la Athenee Palace Hilton din Bucure\u015fti, sala Le Diplomate.<\/strong><\/p>\n

\nDup\u0103 succesul conferin\u0163ei de anul trecut, BRAT \u00een parteneriat cu Tailwind au decis s\u0103 reia subiectul importan\u0163ei datelor \u00een automatizarea v\u00e2nz\u0103rilor online, \u00een cadrul unei edi\u0163ii speciale a Zilei Cercet\u0103rii Media.<\/p>\n

\n\u00cen contextul cre\u015fterii volumului de investi\u0163ii \u00een publicitatea online display, \u00een sistem automatizat, o pia\u0163\u0103 dominat\u0103 \u00een acest moment de companiile globale, subiectul este de un foarte mare interes pentru pia\u0163a local\u0103: agen\u0163ii de media, clien\u0163i, publisheri, juc\u0103tori din zona de tehnologie.<\/p>\n

\n\u00cen premier\u0103 pentru industria din Rom\u00e2nia, BRAT va prezenta \u00een cadrul conferin\u0163ei rezultatele SATI (Studiul de Audien\u0163\u0103 \u015fi Trafic Internet) cu privire la utilizarea internetului \u00een zona rural\u0103, proiect care deschide o pia\u0163\u0103 nou\u0103 pentru publicitatea online.<\/strong><\/p>\n

\nAlte teme care urmeaz\u0103 s\u0103 fie discutate \u00een conferin\u0163\u0103 sunt legate de provoc\u0103rile pe care Programmatic Trading le aduce industriei, precum \u015fi modul \u00een care pia\u0163a rom\u00e2neasc\u0103 a reac\u0163ionat la primul proiect local care aduce la un loc publisheri majori ce \u00ee\u015fi ofer\u0103 spre achizi\u0163ie spa\u0163iile publicitare \u00een sistem automatizat.<\/p>\n

\nPrintre vorbitorii din cadrul evenimentului se num\u0103r\u0103 Oliver Pischke, Head of Digital la compania Kantar Media, Alison Fennah, Head of Research, la IAB Europe, Odysseas Ntotsikas, Managing Director al Think Digital Group (TDG) \u015fi ini\u0163iator al “Project Agora – Primele 60 de zile de Programmatic Trading”, Silviu Ispas, pre\u015fedintele BRAT, Arina Ureche, directorul general al BRAT, precum \u015fi lideri ai industriei locale de con\u0163inut, reprezenta\u0163i ai unor mari agen\u0163ii de media \u015fi clien\u0163i.<\/p>\n

\nAstfel, la primul panel din cadrul evenimentului, intitulat “Publisherii din Rom\u00e2nia \u00een lupta local-global pentru bugetele de advertising”, vor participa Lucia Ciuca, directorul de marketing al eMAG, Mihai T\u0103nase, Marketing Communication & Digital Strategy BMW Rom\u00e2nia, Claudiu P\u00e2ndaru, director editorial al Mediafax Group, Bogdan Pr\u0103ji\u015fteanu, Chief Commercial Officer al Antena TV Group, \u015fi C\u0103t\u0103lin Alistari, membru al board-ului editorial al grupului Ringier Rom\u00e2nia. Moderatorul panelului va fi Drago\u015f Stanca, Managing Partner Think Digital Rom\u00e2nia.<\/p>\n

\nLa cel de-al doilea panel, intitulat “Automatizarea v\u00e2nz\u0103rilor online: doar o nou\u0103 metod\u0103 sau o schimbare de paradigm\u0103?”, vor participa Dan Balotescu, Managing Director Media Investment, Radu Ionescu, Managing Director al Kinecto, Cosmin O\u0163el, Digital Strategy Director la Initiative Media, Rare\u015f Pivniceru, Product Development Director al Zenith Rom\u00e2nia, Mihai Trandafir, Managing Director al UM Rom\u00e2nia, \u015fi Alex Visa, Interaction Director for Rom\u00e2nia \u00een cadrul GroupM Worldwide. Arina Ureche, directorul general al BRAT, va modera acest panel.<\/p>\n

\nParticiparea la eveniment este gratuit\u0103, \u00een limita locurilor disponibile. \u00cenregistrarea este obligatorie \u015fi se poate realiza online: <\/a>http:\/\/bit.ly\/ZiuaCercetariiMedia<\/a><\/strong>.<\/p>\n

\nBRAT este organiza\u0163ia industriei de media din Rom\u00e2nia care m\u0103soar\u0103 audien\u0163a presei scrise \u015fi a mediului online, auditeaz\u0103 tirajele (pres\u0103 scris\u0103) \u015fi monitorizeaz\u0103 investi\u0163iile \u00een publicitate (pres\u0103 scris\u0103, online, radio \u015fi outdoor).<\/p>\n","protected":false},"excerpt":{"rendered":"

Speciali\u015fti \u00een mediul online din \u0163ar\u0103 \u015fi din str\u0103in\u0103tate \u015fi \u00een automatizarea v\u00e2nz\u0103rilor de publicitate vor participa la Ziua Cercet\u0103rii Media, un eveniment organizat joi, la Bucure\u015fti, de Biroul Rom\u00e2n de Audit Transmedia (BRAT).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[33109,39680],"class_list":["post-118614","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brat","tag-ziua-cercetarii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118614"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118614\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}