\n\u201eInvesti\u0163ii totale \u00een valoare de peste 10 milioane de lei \u00een modernizarea laboratoarelor companiei \u015fi retehnologizarea unor linii de produc\u0163ie ne-au ajutat s\u0103 ne extindem portofoliul cu produse moderne, dar \u015fi s\u0103 eficientiz\u0103m substan\u0163ial procesul de fabrica\u0163ie\u201d, declar\u0103 Mircea Turdean, director general al Farmec Cluj-Napoca. \u201eConfirm\u0103m pozi\u0163ia de lider pe pia\u0163a rom\u00e2neasc\u0103 de cosmetice,\u201d completeaz\u0103 Turdean.<\/p>\n
\nDe asemenea, Farmec a inaugurat \u00een anul 2014 dou\u0103 magazine de brand \u00een ora\u015fele Salonic \u015fi Katerini din Grecia.<\/p>\n
\nLa evolu\u0163ia cifrei de afaceri a contribuit \u015fi lansarea unor noi game de produse \u00een anul precedent: Gerovital Happiness (gam\u0103 de produse moderne pentru fa\u0163\u0103 \u015fi corp dedicate mai ales tinerelor), Gerovital H3 Evolution Perfect Look (gam\u0103 de produse specializate \u00een estomparea imperfec\u0163iunilor tenului), Gerovital H3 Derma+ (gam\u0103 exclusiv\u0103 de produse dermatocosmetice a companiei), Gerovital H3 Men \u015fi ArganPlus (gam\u0103 de produse pentru p\u0103r pe baz\u0103 de ulei de argan).<\/p>\n
\nPentru 2015, Farmec \u00ee\u015fi propune men\u0163inerea aceluia\u015fi trend de cre\u015ftere a v\u00e2nz\u0103rilor ca \u00een ultimii ani, \u00eembog\u0103\u0163irea portofoliului de produse cu noi game \u015fi extinderea unor linii de produse deja existente.<\/p>\n
\nFarmec SA Cluj-Napoca, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, de\u0163ine m\u0103rci printre care Gerovital H3 Evolution, Gerovital H3 prof. dr. Ana Aslan, Gerovital Plant, Aslavital \u015fi Farmec. Din luna decembrie 2011, peste 200 de produse din portofoliul Farmec pot fi achizi\u0163ionate \u015fi online, direct de pe site-ul companiei.<\/p>\n
\nProdusele Farmec ajung \u00een peste 30 de \u0163\u0103ri, principalele pie\u0163e fiind: Japonia, Ungaria, Polonia, Republica Moldova, Irak, Kuwait, Grecia, Canada. \u00cen ultimii doi ani, strategia de export a fost focusat\u0103 pe consolidarea distribu\u0163iei \u00een \u0163\u0103rile vecine. Din iunie 2008, Farmec de\u0163ine drepturile integrale de utilizare a m\u0103rcii Gerovital.<\/p>\n","protected":false},"excerpt":{"rendered":"
Farmec, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, a \u00eencheiat anul 2014 cu o cifr\u0103 de afaceri de 152 de milioane de lei (34 milioane de euro), \u00een cre\u015ftere cu peste 10% fa\u0163\u0103 de 2013, c\u00e2nd a \u00eenregistrat 138 de milioane de lei. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7228],"tags":[5622,7281,9910,5842,149,516,30910,479,16978,297,259],"class_list":["post-118521","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-industrie","tag-cosmetice","tag-extindere","tag-farmec","tag-grecia","tag-investitii","tag-lider","tag-mircea-turdean","tag-modernizare","tag-portofoliu","tag-producator","tag-productie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118521"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118521\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}