\n\u201cMcDonald\u2019s a anun\u0163at c\u0103 va scoate din meniu sandvi\u015ful Big Mac\u201d \u2013 era titlul unui articol ce ap\u0103rea \u00een publica\u0163ia satiric\u0103 Daily Buzz anul trecut. Chiar dac\u0103 \u015ftirea nu era una adev\u0103rat\u0103, aceasta ar putea s\u0103 fie inspirat\u0103 dintr-un adev\u0103r, potrivit Business Insider.<\/p>\n
\nMcDonald\u2019s a anun\u0163at c\u0103 testeaz\u0103 reduceri de meniu dup\u0103 ce v\u00e2nz\u0103rile \u00eenregistrate \u00een luna noiembrie au sc\u0103zut cu 4,6 procente comparativ cu aceea\u015fi perioad\u0103 a anului trecut. Acest anun\u0163 face plauzibil\u0103 retragerea Big Mac-ului din meniul lan\u0163ului fast food, dup\u0103 o istorie de mai bine de 50 de ani. \u00cen acest timp, unul dintre competiitorii McDonald\u2019s, Chipotle, a \u00eenregistrat o cre\u015ftere de 16,8% \u00een v\u00e2nz\u0103rile localurilor deschise cu nu mai mult de un an \u00een urm\u0103, iar ac\u0163iunile Shake Shack, un alt competitor, \u015fi-au dublat pre\u0163ul \u00een ianuarie.<\/p>\n
\nChiar dac\u0103 aceast\u0103 orientare a pie\u0163ei nu a trimis \u00eenc\u0103 iconicul Big Mac la capitolul istorie, schimbarea va veni cu siguran\u0163\u0103 \u00een ce prive\u015fte meniurile McDonald\u2019s din toat\u0103 lumea, potrivit Business Insider. Printre produsele din meniu pe care reprezentan\u0163ii McDonald\u2019s se g\u00e2ndesc s\u0103 le scoat\u0103 se afl\u0103 un tip de sandvi\u015f cu br\u00e2nz\u0103, poate la fel de iconic precum Big Mac-ul.<\/p>\n
\nConsultantul \u00een domeniul francizelor de restaurant Richard Adams a declarat pentru USA Today c\u0103 unele dintre produsele din meniuri sunt \u00een continuare incluse \u00een acestea chiar \u015fi dup\u0103 ce \u00eenceteaz\u0103 s\u0103 mai fie v\u00e2ndute din motive “politically corect”. Adams arat\u0103 astfel c\u0103 unele dintre produsele McDonald\u2018s sunt p\u0103strate pentru motive care \u0163in de retoric\u0103, \u015fi nu de gastronomie sau sustenabilitate. Spre exemplu, chiar dac\u0103 nu vrem neap\u0103rat s\u0103 m\u00e2nc\u0103m Big Mac sau pl\u0103cinte cu m\u0103r, vrem s\u0103 consum\u0103m ideea c\u0103 am putea s\u0103 le m\u00e2nc\u0103m, chiar dac\u0103 nu inten\u0163ion\u0103m s\u0103 facem asta \u2013 motiv pentru care Big Mac-ul, c\u00e2t \u015fi alte produse ale McDonald\u2019s ar putea s\u0103 aib\u0103 o via\u0163\u0103 lung\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cMcDonald\u2019s a anun\u0163at c\u0103 va scoate din meniu sandvi\u015ful Big Mac\u201d \u2013 era titlul unui articol ce ap\u0103rea \u00een publica\u0163ia satiric\u0103 Daily Buzz anul trecut. Chiar dac\u0103 \u015ftirea nu era una adev\u0103rat\u0103, aceasta ar putea s\u0103 fie inspirat\u0103 dintr-un adev\u0103r, potrivit Business Insider. McDonald\u2019s a anun\u0163at c\u0103 testeaz\u0103 reduceri de meniu dup\u0103 ce v\u00e2nz\u0103rile \u00eenregistrate […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3834],"tags":[16199,32328,32901,235,22346,242,7155,6716,15701,7541,80,32942,24193],"class_list":["post-118495","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lifestyle","tag-anunt","tag-apropiere","tag-articol","tag-business","tag-inregistrare","tag-istorie","tag-mcdonalds","tag-meniu","tag-motive","tag-produse","tag-refuz","tag-scoatere","tag-trecut"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118495"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118495\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}