{"id":118371,"date":"2015-02-26T17:45:50","date_gmt":"2015-02-26T17:45:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=118371"},"modified":"2015-02-26T17:45:50","modified_gmt":"2015-02-26T17:45:50","slug":"retaileri-mega-image-are-un-cvasimonopol-minizonal-in-capitala","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=118371","title":{"rendered":"Retaileri: Mega Image are un cvasimonopol minizonal \u00een Capital\u0103"},"content":{"rendered":"

\n“Av\u00e2nd \u00een vedere estim\u0103ri interne, \u00een baza suprafa\u0163ei de v\u00e2nzare, popula\u0163iei \u015fi consumului estimat \u00een fiecare zon\u0103 relevant\u0103, cota de pia\u0163\u0103 dob\u00e2ndit\u0103 de Mega Image, \u00een urma fuziunii, \u00een 4 zone locale, \u015fi anume: Amzei, Ceasornicului, Obor \u015fi Lacul Tei, ajunge la peste 40%, ceea ce ar indica o posibil\u0103 pozi\u0163ie dominant\u0103. \u00cen acest moment sunt zone \u00een care exercit\u0103 un cvasi-monopol minizonal prin comer\u0163ul de proximitate practicat. Concentrarea va cre\u015fte \u015fi mai mult densitatea magazinelor din lan\u0163ul Mega Image, cota lor de pia\u0163\u0103 \u00een zona de atrac\u0163ie comercial\u0103 \u015fi impactul asupra concuren\u0163ei”<\/strong>, sus\u0163in retailerii c\u0103rora Consiliul Concuren\u0163ei le-a solicitat punctul de vedere cu privire la tranzac\u0163ia dintre Mega Image \u015fi Angst.<\/p>\n

\nConsiliul Concuren\u0163ei a primit observa\u0163ii din partea Auchan (inclusiv Real Hypermarket), Carrefour (inclusiv Artima), Profi, Billa, Lidl Discount, Cora, Penny Market \u015fi Cristim cu privire la posibilele efecte ale opera\u0163iunii de concentrare economic\u0103.<\/p>\n

\nAce\u015ftia mai arat\u0103 c\u0103, prin cre\u015fterea num\u0103rului de magazine dintr-o zon\u0103 de proximitate sub un singur brand, \u015fi anume Mega Image, concuren\u0163a \u015fi posibilitatea consumatorilor de a alege \u00een zona respectiv\u0103 se reduce semnificativ din perspectiva sortimentelor de produse, pre\u0163urilor \u015fi promo\u0163iilor \u015fi, \u00een general din perspectiva serviciilor diferen\u0163iate pentru clien\u0163i.<\/p>\n

\n“Ar trebui reevaluat\u0103 definirea pie\u0163ei relevante, \u00een special \u00een Bucure\u015fti \u015fi Ilfov, \u00een sensul diferen\u0163ierii \u00eentre diversele tipuri de comer\u0163 (modern vs. tradi\u0163ional) \u015fi \u00eentre diversele forme de prezentare ale comer\u0163ului modern (supermarket, hypermarket, discounter). Pozi\u0163ia ob\u0163inut\u0103 de Mega Image ar produce distorsion\u0103ri ale mediului concuren\u0163ial, at\u00e2t pe pia\u0163a total\u0103 a FMCG, c\u00e2t, mai ales, pe pia\u0163a supermarketurilor”<\/strong>, sus\u0163in retailerii.<\/p>\n

\n\u00cen august anul trecut, grupul belgian Mega Image a anun\u0163at c\u0103 a ajuns la un acord pentru a prelua 20 din cele 22 de magazine operate de Angst, dup\u0103 ce aceast\u0103 companie s-a retas dintr-o colaborare cu Carrefour. Tranzac\u0163ia a presupus preluarea spa\u0163iilor comerciale (incluz\u00e2nd echipamente, stocuri, salaria\u0163i, clientel\u0103, vadul comercial).<\/p>\n

\nUlterior, \u00een noiembrie, Consiliul Concuren\u0163ei a aprobat preluarea a doar 19 magazine Angst de c\u0103tre Mega Image. Consiliul Concuren\u0163ei a constatat c\u0103 preluarea celor 20 de magazine poate conduce la consolidarea pozi\u0163iei puternice a Mega Image din zonele centrale ale Bucure\u015ftiului. Astfel, zonele pentru care institu\u0163ia \u015fi-a exprimat \u00eengrijor\u0103rile de ordin concuren\u0163ial, respectiv reducerea posibilit\u0103\u0163ilor de alegere ale consumatorilor, sunt Amzei, Academiei \u015fi Perla.<\/p>\n

\n“Referitor la cele 3 pie\u0163e relevante Amzei, Academiei \u015fi Perla, p\u0103r\u0163ile implicate au convenit s\u0103 renun\u0163e la achizi\u0163ionarea magazinului Angst Perla \u015fi, respectiv, s\u0103 \u00ee\u015fi asume angajamente structurale, const\u00e2nd \u00een cesionarea activit\u0103\u0163ii comerciale aferente magazinului Angst Amzei sau activit\u0103\u0163ii comerciale aferente unui alt magazin din interiorul pie\u0163ei geografice relevante aferent\u0103 magazinului Angst Amzei, apar\u0163in\u00e2nd unuia sau mai multora din magazinele Mega Image, precum \u015fi cesionarea activit\u0103\u0163ii comerciale aferente Magazinului Angst Academiei sau activit\u0103\u0163ii comerciale aferente unui alt magazin din interiorul pie\u0163ei geografice relevante aferent\u0103 magazinului Angst Academiei, apar\u0163in\u00e2nd unuia sau mai multora din magazinele Mega Image”, se arat\u0103 \u00een decizia Consiliului Concuren\u0163ei de aprobare a tranzac\u0163iei.<\/p>\n

\nP\u00e2n\u0103 \u00een decembrie, Mega Image a redeschis, sub propriile branduri, 18 magazine Angst, al 19-lea fiind integrat ca o extensie \u00een supermarketul Mega Image Lacul Tei.<\/p>\n

\nMega Image estima venituri anuale de 21 milioane de euro pentru cele 20 de magazine, care au fiecare suprafe\u0163e totale \u00eentre 90 \u015fi 750 metri p\u0103tra\u0163i.<\/p>\n

\nFondat \u00een 1995, Mega Image este cel mai mare lan\u0163 de supermarketuri din Rom\u00e2nia cu o re\u0163ea care cuprinde \u00een prezent 411 magazine (dintre care circa 300 \u00een Bucure\u015fti), sub m\u0103rcile Mega Image (200), Shop&Go (209), AB COOL FOOD (1), Mega Drive (1).<\/p>\n

\nGrupul Angst a fost \u00eenfiin\u0163at \u00een 1990, fiind o investi\u0163ie rom\u00e2no-elve\u0163ian\u0103. Firma este controlat\u0103 de Sorin Minea, care de\u0163ine 60% din ac\u0163iuni, restul de 40% fiind \u00eemp\u0103r\u0163it \u00een mod egal \u00eentre Liudmila Minea \u015fi Bernadette Martha Maria Wyrsch-Angst. Angst de\u0163ine trei fabrici, la Buftea (carne proasp\u0103t\u0103 \u015fi preparate fierte, afumate), Salsi Sinaia (produse crud uscate) \u015fi Videle (procesare a laptelui).<\/p>\n","protected":false},"excerpt":{"rendered":"

Mega Image exercit\u0103 un cvasimonopol minizonal \u00een Capital\u0103 \u015fi \u00een urma fuziunii cu Angst \u00een anumite zone dep\u0103\u015fe\u015fte o cot\u0103 de pia\u0163\u0103 de 40%, iar cre\u015fterea num\u0103rului de magazine sub un singur brand reduce semnificativ concuren\u0163a \u015fi op\u0163iunile consumatorilor, sus\u0163in mai mul\u0163i retaileri.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8596,39626,39625],"class_list":["post-118371","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-consiliul-concurentei","tag-mega-image-angst","tag-trnzactie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118371"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118371\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}