{"id":118337,"date":"2015-02-26T14:14:21","date_gmt":"2015-02-26T14:14:21","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=118337"},"modified":"2015-02-26T14:14:21","modified_gmt":"2015-02-26T14:14:21","slug":"analiza-mediafax-monitorizare-carrefour-cel-mai-mediatizat-dintre-marii-retalieri-infografic","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=118337","title":{"rendered":"ANALIZ\u0102 Mediafax Monitorizare: Carrefour – cel mai mediatizat dintre marii retalieri – INFOGRAFIC"},"content":{"rendered":"

\nMediafax Monitorizare a realizat pe parcursul a 13 luni (ianuarie 2014 \u2013 ianuarie 2015) o analiz\u0103 de amploare privind apari\u0163ia \u00een media a marilor retalieri prezen\u0163i \u00een Rom\u00e2nia (Auchan, Billa, Carrefour, Cora, Kaufland, Lidl, Mega Image, Metro, Penny Market, Real \u015fi Selgros). Au fost monitorizate \u00een acest scop 52.641 surse, repartizate dup\u0103 cum urmeaz\u0103: 150 de publica\u0163ii centrale \u015fi suplimente, 230 de publica\u0163ii locale, 8 de posturi radio, 13 de posturi TV, 1.200 de site-uri, 22.000 de bloguri, 12.000 de pagini de Facebook, 17.000 de conturi de Twitter \u015fi 40 de publica\u0163ii interna\u0163ionale.<\/p>\n

\nCele mai multe men\u0163iuni \u00een presa tradi\u0163ional\u0103 le-a \u00eenregistrat Carrefour. Astfel, din totalul de 9.254 men\u0163iuni 21,6% fac referire la Carrefour, 12,7% la Auchan, 11,2% la Kaufland, 10,6% la Metro, 8,7% la Mega Image, 8,0% la Cora, 7,4% la Selgros, 5,8% la Real, 5,7% la Lidl, 4,9% la Billa \u015fi 3,6% Penny Market.<\/p>\n

\n\"\"<\/p>\n

\nCarrefour \u00eenregistreaz\u0103 cele mai multe men\u0163iuni \u00een presa central\u0103 (1.130), presa local\u0103 (616) \u015fi TV (239), iar Metro \u00eenregistreaz\u0103 cele mai multe men\u0163iuni la posturile de radio (70).<\/p>\n

\n\"\"<\/p>\n

\nTot Carrefour \u00eenregistreaz\u0103 cele mai multe men\u0163iuni \u015fi pe paginile de internet \u2013 30% din total. Celelalte 70% de procente au fost distribuite astfel: Kaufland \u2013 17%, Auchan \u2013 17%, Metro \u2013 15%, Cora \u2013 12%, Selgros \u2013 8% \u015fi Real \u2013 1%.<\/p>\n

\n\"\"<\/p>\n

\n\u00cen perioada de referin\u0163\u0103, Auchan, Carrefour, Cora, Kaufland, Metro, Real \u015fi Selgros au fost men\u0163ionate de 53.560 ori \u00een 2.357 surse online.<\/p>\n

\nCele 7.823 men\u0163iuni \u00een social media (Facebook, Twitter \u015fi Bloguri) au fost distribuite astfel: Carrefour \u2013 27%, Auchan \u2013 19%, Kaufland \u2013 18%, Cora \u2013 18%, Metro \u2013 13%, Selgros \u2013 5%, \u015fi Real \u2013 0,05%.<\/p>\n

\n\"\"<\/p>\n

\nCora, Billa \u015fi Kaufland au fost preferatele presei centrale, iar Carrefour, Auchan \u015fi Metro au atras mai mult aten\u0163ia presei locale.<\/p>\n

\n\"\"<\/p>\n

\n\u00cen ceea ce prive\u015fte presa central\u0103, 53% dintre men\u0163iuni au ap\u0103rut \u00een publica\u0163iile cu profil economic, 17% \u00een cele de retail, 12% \u00een cele cu profil generalist\u2013quality, 5% \u00een cele cu profil generalist\u2013tabloid \u015fi 13% \u00een publica\u0163ii cu alt profil.<\/p>\n

\n\"\"<\/p>\n

\nPrincipalele tipuri de materiale publicate care au con\u0163inut referiri la marii retalieri au fost: \u015ftiri \u2013 46%, analize \u2013 22% \u015fi prezent\u0103ri \u2013 9%.<\/p>\n

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\nPrincipalele trei posturi de radio interesate de marii retalieri au fost: Europa FM (41% din men\u0163iuni), RFI (19% din men\u0163iuni) \u015fi Radio Bucure\u015fti (13%). Iar primii trei retalieri prezen\u0163i \u00een jurnalele radio au fost Metro (27% dintre men\u0163iuni), Mega Image (17%) \u015fi Selgros (15%).<\/p>\n

\n\"\"<\/p>\n

\nCei mai prezen\u0163i retalieri \u00een jurnalele TV au fost: Carrefour (25% din num\u0103rul apari\u0163iilor), Metro (13%), Mega Image \u015fi Auchan (cu c\u00e2te 12%). 23% din num\u0103rul \u015ftirilor despre magazinele de retail au apar\u0163inut Digi 24, 16% – Realitatea TV \u015fi 15% – B1TV.<\/p>\n

\n\"\"<\/p>\n

\nReferitor la presa interna\u0163ional\u0103, Metro conduce deta\u015fat la num\u0103rul de apari\u0163ii – 70,48% dintre acestea apar\u0163in\u00e2ndu-i – \u015fi este urmat de Carrefour cu 20,41%, Cora cu 4,98%, Auchan cu 3,79% \u015fi Kaufland cu 0,35%.<\/p>\n

\n\"\"<\/p>\n

\n(Pentru detalii suplimentare referitoare la aceast\u0103 analiz\u0103 \u015fi la alte analize pe care le putem oferi pute\u0163i accesa: http:\/\/www.monitorizare.mediafax.biz\/Site\/Pages\/Public\/contact.aspx<\/a>.<\/p>\n

\nNe pute\u0163i contacta \u015fi prin: e-mail la monitorizare@mediafax.ro<\/a> sau la num\u0103rul de telefon: 031\/82.56.152)
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Carrefour este cel mai bine mediatizat dintre marii retalieri pe parcursul anului trecut, fiind urmat la distan\u0163\u0103 de Auchan \u015fi Kaufland, Metro fiind pe primul loc la radio, relev\u0103 o ampl\u0103 analiz\u0103 a Mediafax Monitorizare privind apari\u0163ia \u00een media a marilor retalieri prezen\u0163i \u00een Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8225,15697,399],"class_list":["post-118337","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-analiza","tag-monitorizare","tag-retail"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118337"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118337\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}