\nA venit mai repede dec\u00e2t m\u0103 a\u015fteptam \u015fi m-a g\u0103sit nepreg\u0103tit. Dar asta m-a obligat s\u0103 m\u0103 adaptez \u015fi s\u0103 \u00eenv\u0103\u0163 ce nu \u015ftiam mai repede dec\u00e2t credeam c\u0103 pot. Experien\u0163a \u00een afaceri am c\u0103p\u0103tat-o pas cu pas, v\u0103z\u00e2nd \u015fi f\u0103c\u00e2nd, uneori gre\u015find. Am avut flerul de a alege oamenii potrivi\u0163i la momentul potrivit. Ca proasp\u0103t medic \u00eenv\u0103\u0163am s\u0103 scriu re\u0163ete, ca antreprenor am \u00eenv\u0103\u0163at c\u0103 o afacere reu\u015fit\u0103 nu se bazeaz\u0103 pe re\u0163ete. Eu am reu\u015fit s\u0103 aduc compania unde este ast\u0103zi pentru c\u0103 am avut curajul s\u0103 merg mereu mai departe, de fiecare dat\u0103 c\u00e2nd am avut un scop, un obiectiv pe care l-am atins, \u2028mi-am ales altul \u015fi mai ambi\u0163ios. Am avut curajul s\u0103 investesc, s\u0103 inovez \u00eenaintea celorlal\u0163i \u015fi mai mult dec\u00e2t al\u0163ii, am avut \u00eencredere \u00een oamenii pe care i-am ales s\u0103-mi fie al\u0103turi \u015fi am \u00eenv\u0103\u0163at s\u0103 a\u015fez lucrurile \u00een perspectiv\u0103. Nu e u\u015for s\u0103 fii vizionar, dar \u015fi asta se construie\u015fte.<\/p>\n
\nA\u015fadar, sfaturile pe care le-a\u015f da oric\u0103rui t\u00e2n\u0103r care dore\u015fte ast\u0103zi s\u0103 devin\u0103 antreprenor sunt sfaturile pe care mi le-a\u015f da \u015fi mie la 20 de ani cu experien\u0163a de ast\u0103zi. S\u0103 \u00eenve\u0163e repede, de unde poate \u015fi orice i se pare folositor, s\u0103-\u015fi asume riscuri, s\u0103-\u015fi aleag\u0103 l\u00e2ng\u0103 el oamenii potrivi\u0163i cu care s\u0103 construiasc\u0103 o strategie \u015fi o direc\u0163ie bine definite, privind permanent pia\u0163a nu doar pe termen scurt, dar \u015fi pe termen lung. S\u0103 pun\u0103 consumatorul \u00een centrul strategiei, nu doar afacerea \u015fi profitul. Consumatorul te ajut\u0103 s\u0103 cre\u015fti. S\u0103 investeasc\u0103 permanent, s\u0103 creeze o identitate solid\u0103 a companiei sale \u015fi a brandurilor \u015fi s\u0103 comunice deschis, nu doar cu publicul, ci \u015fi cu partenerii \u015fi angaja\u0163ii s\u0103i. S\u0103 aib\u0103 curaj s\u0103 fac\u0103 urm\u0103torul pas, pentru c\u0103 st\u00e2nd pe loc nu se poate. S\u0103 fie \u00eenc\u0103p\u0103\u0163\u00e2nat \u00een sensul bun al cuv\u00e2ntului, adic\u0103 s\u0103 nu abandoneze niciodat\u0103 ideea care crede c\u0103 e c\u00e2\u015ftig\u0103toare. S\u0103 nu repete aceea\u015fi gre\u015feal\u0103 de dou\u0103 ori. S\u0103 caute s\u0103 evalueze \u015fi s\u0103 monitorizeze c\u00e2t mai realist contextul economic \u00een care se afl\u0103 \u015fi poten\u0163ialul s\u0103u sau al companiei sale pentru a lua decizii de investi\u0163ie corecte.<\/p>\n","protected":false},"excerpt":{"rendered":"
“\u00cen 1999, abia absolvisem Facultatea de Medicin\u0103 din Cluj-Napoca \u015fi \u00eencepusem s\u0103 practic ca medic stagiar, c\u00e2nd am fost nevoit s\u0103 m\u0103 \u00eentorc \u00een ora\u015ful natal pentru a prelua de la tat\u0103l meu administrarea unei fabrici de lactate privatizate de stat la limita falimentului. Nu aveam experien\u0163\u0103 \u00een construirea unei afaceri, dar aveam ceva esen\u0163ial ca s\u0103 pornesc \u00een aceast\u0103 aventur\u0103: pasiunea. \u00cenc\u0103 din studen\u0163ie \u00eemi \u00eencol\u0163ise ideea de a merge la un moment dat pe drumul unei afaceri proprii, dar momentul acesta mi se p\u0103rea departe”, spune antreprenorul Raul Ciurtin, fondatorul Albalact.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[698],"tags":[7826,81,7839,16061,255,33081,9597,272,314,20541,195,10275,10358,7664,274,149,7718,18505,19080,42,6266,5239,33866,7518,35780,80,22923,86,3852,222,5061],"class_list":["post-118199","post","type-post","status-publish","format-standard","hentry","category-cover-story","tag-administrare","tag-afaceri","tag-albalact","tag-alegere","tag-antreprenori","tag-aventura","tag-cluj-napoca","tag-companie","tag-construire","tag-drum","tag-experienta","tag-fabrici","tag-facultate","tag-faliment","tag-incepere","tag-investitii","tag-lactate","tag-limitare","tag-medic","tag-medicina","tag-oameni","tag-pasiune","tag-permanent","tag-preluare","tag-raul","tag-refuz","tag-retete","tag-reusita","tag-sfaturi","tag-strategie","tag-tata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118199"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/118199\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}