\nUnitatea de m\u0103sur\u0103 luat\u0103 \u00een considerare de Coca-Cola, naveta, reprezint\u0103 5,678 de litri sau 24 de doze de b\u0103utur\u0103 r\u0103coritoare.<\/p>\n
\n“Evolu\u0163ia v\u00e2nz\u0103rilor \u00een Rom\u00e2nia, ca volum, s-a men\u0163inut pe trend negativ \u015fi a \u00eenregistrat un declin de peste 5% \u00een trimestrul al patrulea. \u00cen consecin\u0163\u0103, la nivelul \u00eentregului an, volumele v\u00e2ndute au sc\u0103zut cu circa 5%”, se arat\u0103 \u00eentr-un raport al grupului Coca-Cola HBC.<\/p>\n
\nAcesta este al doilea an consecutiv \u00een care v\u00e2nz\u0103rile Coca-Cola HBC scad \u00een Rom\u00e2nia, dup\u0103 ce, \u00een 2013, volumele v\u00e2ndute au cobor\u00e2t cu 9%.<\/p>\n
\n“\u00centr-un mediu foarte competitiv, volumul de b\u0103uturi carbogazoase v\u00e2ndute \u00een 2014 a sc\u0103zut cu 7%, \u00eentruc\u00e2t avansul Sprite \u015fi Coca-Cola Zero nu a compensat \u00een totalitate evolu\u0163ia negativ\u0103 a brandului Coca-Cola. V\u00e2nz\u0103rile de sucuri naturale au crescut, datorit\u0103 avansului Cappy Pulpy”, se arat\u0103 \u00een raport.<\/p>\n
\nLa nivel global, grupul volumul v\u00e2nz\u0103rilor Coca-Cola HBC au sc\u0103zut cu 2,8% anul trecut, la 2 miliarde de navete de la 2,06 miliarde de navete \u00een 2013.<\/p>\n
\nVeniturile net din v\u00e2nz\u0103ri s-au redus cu 5,3% \u00een 2014, la 6,51 miliarde de euro de la 6,84 miliarde de euro \u00een anul precedent. Exclu\u00e2nd impactul cursului valutar, venitul pe navet\u0103 a crescut cu 2,5%, potrivit datelor companiei.<\/p>\n
\nProfitul dup\u0103 taxe, atribuibil ac\u0163ionarilor, a crescut de la 221,2 milioane de euro \u00een 2013 la 294,8 milioane de euro anul trecut.<\/p>\n
\nCoca-Cola HBC este al doilea mare \u00eembuteliator al grupului american Coca-Cola dup\u0103 volumul v\u00e2nz\u0103rilor. Compania are afaceri \u00een 28 de \u0163\u0103ri din Europa, Asia \u015fi Africa.<\/p>\n
\n\u00cen Rom\u00e2nia, Coca-Cola HBC de\u0163ine trei fabrici, la Ploie\u015fti, Timi\u015foara \u015fi Vatra Dornei, precum \u015fi o re\u0163ea de 14 centre de distribu\u0163ie.<\/p>\n","protected":false},"excerpt":{"rendered":"
Volumul v\u00e2nz\u0103rilor Coca-Cola \u00een Rom\u00e2nia a sc\u0103zut cu 6% anul trecut, de la 148,5 milioane de navete \u00een 2013 la 139,2 milioane de navete, pe fondul unei competitivit\u0103\u0163i crescute pe pia\u0163\u0103 \u015fi a evolu\u0163iei negative a v\u00e2nz\u0103rilor de b\u0103uturi carbogazoase sub brandul Coca-Cola, a anun\u0163at miercuri compania.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6517,98],"class_list":["post-117977","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-coca-cola","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117977"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117977\/revisions"}],"predecessor-version":[{"id":117987,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117977\/revisions\/117987"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}