\n\u201cAl\u0103turi de reprezentan\u0163ii Bel Group, cu care suntem parteneri \u00eenc\u0103 din 2011, anun\u0163\u0103m lansarea \u00een Rom\u00e2nia a unui alt brand Bel: Leerdammer, lider pe segmentul br\u00e2nzeturilor feliate \u00een Europa\u201d, spune Roxana Tis\u0103ianu, director comercial al Danone PDPA.<\/p>\n
\nBr\u00e2nza Leerdammer este un produs pe baz\u0103 de lapte de vac\u0103, are un con\u0163inut de gr\u0103sime de 45%, fiind bogat\u0103 \u00een calciu. Leerdammer nu are adaos de conservan\u0163i \u015fi con\u0163ine mai pu\u0163in de 0,1% lactoz\u0103.<\/p>\n
\n\u201eProdusul este v\u00e2ndut \u00een felii pre-ambalate, \u00een pachet resigilabil. Leerdammer este disponibil\u0103 \u00een 4 arome: Original, Light life, o variant\u0103 mai u\u015foar\u0103 care are cu 38% mai pu\u0163in\u0103 gr\u0103sime dec\u00e2t varianta Original, Delacr\u00e8me, cu o textur\u0103 mai cremoas\u0103, \u015fi Caract\u00e8re care ofer\u0103 un gust mai puternic, datorit\u0103 perioadei mai lungi de maturare\u201d, a declarat Boyan Neytchev, managing director al Bel Central Europe.<\/p>\n
\n\u00cen 2013 grupul Bel a \u00eenregistrat v\u00e2nz\u0103ri de 2,7 miliarde euro, av\u00e2nd \u00een portofoliu m\u0103rci ca La Vache Qui Rit, Kiri, BabyBel, Leerdammer, Boursin, precum \u015fi 20 de branduri locale.<\/p>\n
\nProdusele Bel se fabric\u0103 \u00een 28 de centre de produc\u0163ie \u015fi se distribuie \u00een peste 120 de \u0163\u0103ri.<\/p>\n
\n\u00cen 2011, Bel Group \u015fi Danone au \u00eencheiat un parteneriat strategic prin care liderul mondial pe pia\u0163a iaurturilor a devenit distribuitor oficial \u00een Rom\u00e2nia a mai multor branduri de br\u00e2nzeturi Bel.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bel Group a lansat o nou\u0103 marc\u0103 pe pia\u0163a din Rom\u00e2nia, Leerdammer, o br\u00e2nz\u0103 de origine olandez\u0103. Pe pia\u0163a local\u0103 marca este distribuit\u0103 de Danone. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[26349,7926,32653,7718,60],"class_list":["post-117776","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-branza","tag-danone","tag-distribuire","tag-lactate","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117776"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117776\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}