\nTotu\u015fi, comparativ cu alte \u0163\u0103ri europene, num\u0103rul proprietarilor de animale de companie care cump\u0103r\u0103 m\u00e2ncare specializat\u0103 este \u00eenc\u0103 mic. Numai \u00een Cehia, 8 din 10 de\u0163in\u0103tori de animale de companie cump\u0103r\u0103 m\u00e2ncare specializat\u0103.<\/p>\n
\nIubitorii de pisici pl\u0103tesc un pre\u0163 mediu de trei ori mai mare comparativ cu iubitorii de c\u00e2ini, unde acest pre\u0163 se situeaz\u0103 la 4,8 lei pe kilogram. Astfel, de\u015fi num\u0103rul familiilor cu pisici este semnificativ mai mic, valoarea categoriei se \u00eemparte \u00een 57% m\u00e2ncare pentru c\u0103\u0163ei \u015fi 43% m\u00e2ncare pentru micile feline.<\/p>\n
\nFiind o categorie totu\u015fi sensibil\u0103 \u00een ceea ce prive\u015fte pre\u0163ul, m\u0103rcile private au reu\u015fit s\u0103 aib\u0103 cre\u015fteri constante \u015fi s\u0103 acopere o mare parte din categorie. \u00cen acela\u015fi timp, comer\u0163ul modern reprezint\u0103 aproximativ 60% din valoarea total\u0103 a categoriei.<\/p>\n
\n\u00cencep\u00e2nd cu anul 2013, studiul GfK Rom\u00e2nia care monitorizeaz\u0103 consumul casnic real de produse de FMCG \u00een toat\u0103 \u0163ara a extins num\u0103rul categoriilor monitorizate, \u00een prezent acoperind \u00eentreaga pia\u0163\u0103 de bunuri de larg consum.<\/p>\n
\nDintre categoriile noi monitorizate, m\u00e2ncarea pentru animalele de companie se distinge printr-o cre\u015ftere semnificativ\u0103, de dou\u0103 cifre (peste 10%), reu\u015find s\u0103 atrag\u0103 mai mul\u0163i cump\u0103r\u0103tori, dar \u015fi cresc\u00e2nd consumul celor deja existen\u0163i.<\/p>\n
\nStudiul are la baz\u0103 panelul de consumatori GfK Rom\u00e2nia, fiind analizate 3,000 gospod\u0103rii, reprezentative la nivel na\u0163ional. Prezent\u0103 pe pia\u0163a local\u0103 din 1992, GfK Rom\u00e2nia a realizaz \u00een 2013 o cifr\u0103 de afaceri de 19,2 milioane euro.<\/p>\n","protected":false},"excerpt":{"rendered":"
O treime dintre gospod\u0103riile din Rom\u00e2nia de\u0163in un animal de companie, \u00een linie cu Ungaria, \u00eens\u0103 sub nivelul vecinilor din Bulgaria. Dintre acestea, doar o jum\u0103tate achizi\u0163ioneaz\u0103 produse alimentare specializate. Tendin\u0163a pie\u0163ei este de cre\u015ftere fa\u0163\u0103 de anul 2013, arat\u0103 un studiu realizat de compania de cercetare de pia\u0163\u0103 GfK. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[34780,10594,7853],"class_list":["post-117637","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-animale-de-companie","tag-gfk","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117637"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117637\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}