{"id":117416,"date":"2015-02-03T13:53:09","date_gmt":"2015-02-03T13:53:09","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=117416"},"modified":"2015-02-03T13:53:09","modified_gmt":"2015-02-03T13:53:09","slug":"mol-piata-de-carburanti-din-romania-ar-putea-creste-usor-in-2015-dar-este-posibil-si-sa-stagneze","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=117416","title":{"rendered":"MOL: Pia\u0163a de carburan\u0163i din Rom\u00e2nia ar putea cre\u015fte u\u015for \u00een 2015, dar este posibil \u015fi s\u0103 stagneze"},"content":{"rendered":"<p>\n<strong>&#8220;Suntem precau\u0163i, dar \u015fi optimi\u015fti \u00een privin\u0163a evolu\u0163iei pie\u0163ei \u00een 2015. Credem c\u0103 este posibil\u0103 o stagnare a v\u00e2nz\u0103rilor de carburan\u0163i \u00een volum, sau chiar o u\u015foar\u0103 cre\u015ftere. Este greu de f\u0103cut previziuni. Spre exemplu, anul trecut am v\u0103zut cum estim\u0103rile despre pia\u0163a carburan\u0163ilor vehiculate pe parcursul anului au variat de la minus 3% la minus 13%<\/strong>&#8220;, a afirmat Daradics \u00eentr-o \u00eent\u00e2lnire cu presa.<\/p>\n<p>\nMOL Rom\u00e2nia face parte din grupul ungar de petrol \u015fi gaze MOL \u015fi activeaz\u0103 pe pia\u0163a rom\u00e2neasc\u0103 a distribu\u0163iei de carburan\u0163i din 1995.<\/p>\n<p>\n<strong>Daradics a ad\u0103ugat c\u0103 pia\u0163a ar putea fi impulsionat\u0103 inclusiv de proiectele de infrastructur\u0103 &#8220;doar dac\u0103 progreseaz\u0103 \u015fi produc rezultate&#8221;.<\/strong><\/p>\n<p>\nLa r\u00e2ndul s\u0103u, Lars Haglund, vicepre\u015fedinte senior al diviziei de retail din MOL, a afirmat c\u0103 grupul MOL vrea s\u0103 ajung\u0103 \u00eentre primii trei distribuitori de carburant pe fiecare pia\u0163\u0103 \u00een care activeaz\u0103, iar Rom\u00e2nia este a treia cea mai important\u0103 pia\u0163\u0103 pentru grupul ungar.<\/p>\n<p>\n<strong>&#8220;Rom\u00e2nia este o pia\u0163\u0103 cheie pentru MOL, \u00eentre primele trei \u00een care grupul ungar este prezent. Vrem s\u0103 \u00eembun\u0103t\u0103\u0163im re\u0163eaua, pia\u0163a rom\u00e2neasc\u0103 are poten\u0163ial de cre\u015ftere. Vrem s\u0103 continu\u0103m s\u0103 investim \u00een Rom\u00e2nia. C\u0103ut\u0103m constant oportunit\u0103\u0163i de extindere a re\u0163elei, at\u00e2t green-field, c\u00e2t \u015fi achizi\u0163ii de sta\u0163ii existente&#8221;<\/strong>, a spus Haglund.<\/p>\n<p>\nMOL a investit \u00een 2014 \u00een Rom\u00e2nia aproximativ 11 milioane de euro \u00een deschiderea a 12 benzin\u0103rii \u015fi va continua s\u0103 investeasc\u0103 pe pia\u0163a local\u0103.<\/p>\n<p>\n<strong>Anul trecut, grupul ungar a cump\u0103rat de Eni Italia peste 200 de benzin\u0103rii \u00een Rom\u00e2nia, Cehia \u015fi Slovacia. Eni de\u0163inea \u00een Rom\u00e2nia 42 de sta\u0163ii de distribu\u0163ie a carburan\u0163ilor care operau sub marca Agip.<\/strong><\/p>\n<p>\nMOL a anun\u0163at luni c\u0103 a finalizat achizi\u0163ia celor 42 de benzin\u0103rii cump\u0103rate de la Eni, \u015fi a ajuns la o re\u0163ea de aproximativ 200 de unit\u0103\u0163i de distribu\u0163ie a carburan\u0163ilor \u00een Rom\u00e2nia. Tranzac\u0163ia a fost perfectat\u0103 \u00een luna mai a anului trecut, iar MOL a ajuns s\u0103 de\u0163in\u0103 aproximativ 2.000 de sta\u0163ii de distribu\u0163ie a carburan\u0163ilor \u00een 11 \u0163\u0103ri.<\/p>\n<p>\n<strong>Daradics a precizat c\u0103 rebrandingul sta\u0163iilor Agip va fi \u00eencheiat &#8220;probabil&#8221;p\u00e2n\u0103 la sf\u00e2r\u015fitul acestui an.<\/strong><\/p>\n<p>\nLa nivel de strategie interna\u0163ional\u0103, grupul ungar se va concentra pe segmentul v\u00e2nz\u0103rii de produse non-fuel, pe care MOL \u00eel vede cresc\u00e2nd &#8220;agresiv&#8221; \u00een urm\u0103torii doi ani.<\/p>\n<p>\n&#8220;C\u00e2nd vorbim de re\u0163eaua de distribu\u0163ie nu ne mai g\u00e2ndim c\u0103 suntem o companie petrolier\u0103, ci trebuie s\u0103 g\u00e2ndim ca o companie de servicii sau ca un retailer. Non-fuel business va cre\u015fte agresiv \u00een urm\u0103torii ani, va avea o cre\u015ftere de dou\u0103 cifre&#8221;, a mai spus Haglund.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pia\u0163a de carburan\u0163i din Rom\u00e2nia ar putea stagna sau cre\u015fte u\u015for \u00een acest an, sus\u0163inut\u0103 de factori precum avansul v\u00e2nz\u0103rilor de ma\u015fini noi, a declarat Kinga Daradics, directorul general al MOL Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7139,7212],"class_list":["post-117416","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-mol","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117416"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117416\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}