\nLa finalul anilor ’90, McDonald’s avea o rela\u0163ie str\u00e2ns\u0103 cu lan\u0163ul de restaurante Chipotle, cunoscut \u00een SUA pentru v\u00e2nzarea de burrito, investind \u00een companie \u00eenc\u0103 din anul 1998, atunci c\u00e2nd lan\u0163ul Chipotle era format din 14 unit\u0103\u0163i. \u00cen 2005, compania ajunsese la 460 de loca\u0163ii, iar McDonald’s de\u0163inea 90% din ac\u0163iuni.<\/p>\n
\u00cen acea perioad\u0103, conducerea McDonald’s l-a invitat pe Steve Ells, fondatorul Chipotle, s\u0103 viziteze una din fermele de pui. “I-au propus lui Steve s\u0103 fac\u0103 o vizita la ferma de pui din Arkansas”, poveste\u015fte Bob Ells, tat\u0103l lui Steve Ells. “S-a \u00eentors spun\u00e2nd c\u0103 a fost cel mai dezgust\u0103tor lucru pe care l-a v\u0103zut \u00een via\u0163a lui”, relateaz\u0103 Business Insider, cit\u00e2nd Bloomberg.<\/p>\n
Steve Ells a spus c\u0103 diferen\u0163ele dintre McDonald’s \u015fi Chipotle erau profunde, chiar \u015fi atunci c\u00e2nd lan\u0163ul de fast-food \u00eel de\u0163inea pe cel din urm\u0103.<\/p>\n
\n“Ce am realizat la finalul zilei era c\u0103 din punct de vedere cultural suntem diferi\u0163i”, a declarat Ells pentru Bloomberg. “Sunt dou\u0103 lucruri pe care noi le facem diferit: modul \u00een care privim m\u00e2ncarea \u015fi modul \u00een care privim cultura oamenilor. “<\/p>\n
Spre exemplu, McDonald’s a vrut ca Chipotle s\u0103 deschid\u0103 loca\u0163ii de tip drive-in \u015fi s\u0103 \u00ee\u015fi schimbe numele \u00een Chipotle Fresh Mexican Grill.<\/p>\n
\n“McDonald’s a avut multe idei bune \u015fi noi am fost \u00eentotdeauna deschi\u015fi”, a povestit Gretchen Selfridge, COO al Chipotle, celor de la Bloomberg. “Au vrut s\u0103 facem drive-in, au vrut s\u0103 facem mic-dejun, dar noi pur \u015fi simplu nu am f\u0103cut nimic din toate acestea.”<\/p>\n
McDonald’s a v\u00e2ndut ac\u0163iunile Chipotle \u00een 2006.<\/p>\n","protected":false},"excerpt":{"rendered":"
La finalul anilor ’90, McDonald’s avea o rela\u0163ie str\u00e2ns\u0103 cu lan\u0163ul de restaurante Chipotle, cunoscut \u00een SUA pentru v\u00e2nzarea de burrito, investind \u00een companie \u00eenc\u0103 din anul 1998, atunci c\u00e2nd lan\u0163ul Chipotle era format din 14 unit\u0103\u0163i. \u00cen 2005, compania ajunsese la 460 de loca\u0163ii, iar McDonald’s de\u0163inea 90% din ac\u0163iuni. \u00cen acea perioad\u0103, conducerea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7172,299,125,272,88,83,15646,11327,149,7155,16680,33540,7436,15469],"class_list":["post-117408","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actiuni","tag-bloomberg","tag-ceo","tag-companie","tag-cultura","tag-deschidere","tag-detinere","tag-ferme","tag-investitii","tag-mcdonalds","tag-pui","tag-relatie","tag-restaurante","tag-vizita"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117408"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117408\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}