\n\u00cen noul rol, C\u0103lin Clej va asigura buna implementare a planurilor integrate de activit\u0103\u0163i pentru b\u0103uturile PepsiCo \u015fi va dezvolta noi sinergii \u00een regiunea pie\u0163elor balcanice.<\/p>\n
\n\u201cC\u0103lin Clej a jucat un rol cheie \u00een succesul PepsiCo Beverages, \u00eembun\u0103t\u0103\u0163ind procesele de lucru \u015fi avans\u00e2nd programe care au sus\u0163inut expansiunea brandurilor \u00een pie\u0163ele locale\u201d, a comentat Levent Yuksel, vice president general manager, PepsiCo Greater Balkans & South Eastern Europe Region Franchise.<\/p>\n
\n\u201cPovestea mea al\u0103turi de PepsiCo a \u00eenceput acum treisprezece ani, timp \u00een care mi-am dezvoltat abilit\u0103\u0163ile \u015fi experien\u0163a, lucr\u00e2nd pentru unele dintre cele mai cunoscute branduri din lume\u201d, a comentat C\u0103lin Clej, marketing director, PepsiCo Greater Balkans Beverages & South Eastern Europe Franchise.<\/p>\n
\n\u00centre campaniile dezvoltate sub mandatul lui C\u0103lin Clej se num\u0103r\u0103 campania locala \u201ePepsi-Cola. \u015ei ieri. \u015ei azi\u201d, \u015fi prima platform\u0103 de marketing Pepsi la nivel regional, lansat\u0103 prin campania “Acum sunt pe +\u201d.<\/p>\n
\nLa PepsiCo din 2002, C\u0103lin Clej conduce, \u00een Romania \u015fi \u00een regiune, dezvoltarea platformei de comunicare pentru toate b\u0103uturile din portofoliul companiei: Pepsi, 7UP, Mirinda, Mountain Dew, Rockstar, Prigat, Lipton \u015fi Gatorade.<\/p>\n
\nProdusele PepsiCo sunt prezente \u00een peste 200 de \u0163\u0103ri \u015fi teritorii din \u00eentreaga lume, de un miliard de ori pe zi. PepsiCo a generat peste 66 miliarde dolari venit net \u00een 2013, adus de un portofoliu de alimente \u015fi b\u0103uturi. Portofoliul PepsiCo este format din 22 de branduri ce genereaz\u0103 fiecare peste de 1 miliard de dolari \u00een v\u00e2nz\u0103ri anuale de retail.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
PepsiCo anun\u0163\u0103 promovarea lui C\u0103lin Clej, care a ocupat pozi\u0163ia de senior manager marketing, PepsiCo East Balkans Beverages & East Europe Carbonated Soft Drinks Platforms, \u00een pozi\u0163ia de marketing director, PepsiCo Greater Balkans Beverages & South Eastern Europe Franchise. Din noua pozi\u0163ie, el va coordona platformele de brand \u015fi trade marketing pentru b\u0103uturile din portofoliul PepsiCo \u00een Rom\u00e2nia, Grecia, Bulgaria, Serbia, Albania, Croa\u0163ia, Macedonia, Muntenegru, Bosnia, Malta, Cipru \u015fi Israel, cuprinz\u00e2nd peste 67 de milioane de consumatori.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7218],"tags":[8362,28937,7178,11071,16978,444],"class_list":["post-117363","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-resurse-umane","tag-bauturi","tag-calin-clej","tag-marketing","tag-pepsico","tag-portofoliu","tag-promovare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117363"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117363\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}