{"id":117303,"date":"2015-01-31T15:54:06","date_gmt":"2015-01-31T15:54:06","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=117303"},"modified":"2015-01-31T15:54:06","modified_gmt":"2015-01-31T15:54:06","slug":"imbratisarile-acceptate-ca-mijloc-de-plata-intr-un-cunoscut-lant-de-magazine-fast-food","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=117303","title":{"rendered":"\u00cembr\u0103\u0163i\u015f\u0103rile, acceptate ca mijloc de plat\u0103, \u00eentr-un cunoscut lan\u0163 de magazine fast-food"},"content":{"rendered":"<p>\nCa parte a unei oferte promo\u0163ionale din 2 februarie \u015fi p\u00e2n\u0103 de Sf\u00e2ntul Valentin, grupul McDonald&#8217;s va accepta diverse forme de exprimare a afec\u0163iunii ca mijloc de plat\u0103, informeaz\u0103 <a href=\"http:\/\/www.huffingtonpost.com\" target=\"_blank\">huffingtonpost.com<\/a>. C\u00e2\u015ftig\u0103torii vor fi selecta\u0163i la \u00eent\u00e2mplare, \u00een anumite momente \u015fi \u00een anumite magazine ale grupului care vor fi anun\u0163ate din timp. <strong>De asemenea, fiecare c\u00e2\u015ftig\u0103tor va fi instruit de un angajat al companiei McDonald&#8217;s care \u00eei va ar\u0103ta acestuia felul \u00een care trebuie s\u0103 interpreteze &#8220;o exprimare \u00eent\u00e2mpl\u0103toare a iubirii&#8221;.<\/strong><\/p>\n<p>\nGrupul american va lansa campania &#8220;Pay with Lovin'&#8221; (&#8220;Pl\u0103ti\u0163i cu iubire&#8221;) printr-o reclam\u0103 ce va fi difuzat\u0103 duminic\u0103 sear\u0103 la gala Super Bowl.<\/p>\n<p>\nReclama, care a fost deja difuzat\u0103 vineri pe site-ul YouTube, prezint\u0103 mai mul\u0163i casieri din magazinele McDonald&#8217;s lu\u00e2ndu-i prin surprindere pe diver\u015fi clien\u0163i, \u00een momentul \u00een care, \u00een loc s\u0103 anun\u0163e suma pe care acele persoane trebuiau s\u0103 o achite, le-au cerut s\u0103 efectueze un num\u0103r de dans, s\u0103 \u00ee\u015fi \u00eembr\u0103\u0163i\u015feze \u00eenso\u0163itorii sau s\u0103 telefoneze mamelor lor pentru a le spune c\u0103 le iubesc.<\/p>\n<p>\n<strong>Terri Hickey, purt\u0103toare de cuv\u00e2nt a companiei McDonald&#8217;s, spune c\u0103 grupul american se a\u015fteapt\u0103 ca aproximativ 1 milion de clien\u0163i s\u0103 beneficieze de aceast\u0103 ofert\u0103 insolit\u0103.<\/strong> Fiecare restaurant din grup va atribui 100 de astfel de oferte, iar 55 dintre acestea vor fi atribuite \u00een primele dou\u0103 zile ale campaniei.<\/p>\n<p>\nOferta promo\u0163ional\u0103 are loc \u00eentr-o perioad\u0103 destul de agitat\u0103 pentru McDonald&#8217;s, al c\u0103rui director executiv a p\u0103r\u0103sit brusc grupul \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103, din cauza v\u00e2nz\u0103rilor slabe ale companiei.<\/p>\n<p>\nReclamele difuzate \u00een timpul galei Super Bowl, care cost\u0103 4,5 milioane de dolari pentru 30 de secunde, pot reprezenta instrumente extrem de puternice pentru a impulsiona v\u00e2nz\u0103rile. Un studiu dat publicit\u0103\u0163ii \u00een luna ianuarie, realizat de mai mul\u0163i cercet\u0103tori de la Universitatea Stanford din Statele Unite ale Americii \u015fi de la Universitatea Humboldt din Berlin, a eviden\u0163iat faptul c\u0103 rata de rentabilitate a investi\u0163iei f\u0103cute de companiile de publicitate poate ajunge \u00een aceast\u0103 perioad\u0103 p\u00e2n\u0103 la 258 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupul McDonald&#8217;s a anun\u0163at c\u0103 va accepta \u00eembr\u0103\u0163i\u015f\u0103rile \u015fi alte forme de exprimare a afec\u0163iunii drept mijloc de plat\u0103 pentru produsele cump\u0103rate din magazinele sale din Statele Unite ale Americii.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[39386,9757],"class_list":["post-117303","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-imbratisari","tag-plata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117303"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117303\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}