{"id":117254,"date":"2015-01-30T15:21:36","date_gmt":"2015-01-30T15:21:36","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=117254"},"modified":"2015-01-30T15:21:36","modified_gmt":"2015-01-30T15:21:36","slug":"time-warner-investeste-17-milioane-de-dolari-in-site-ul-mashable","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=117254","title":{"rendered":"Time Warner investe\u015fte 17 milioane de dolari \u00een site-ul Mashable"},"content":{"rendered":"<p>\n<a href=\"http:\/\/Mashable.com\" target=\"_blank\">Mashable.com<\/a>, un site \u00eenfiin\u0163at \u00een anul 2005 la New York, are circa 40 de milioane de de vizitatori unici pe lun\u0103 \u015fi 20 de milioane de abona\u0163i pe re\u0163elele de socializare online.<\/p>\n<p>\nTime Warner Investments, o companie din cadrul grupului Time Warner, proprietar al CNN \u015fi HBO, care \u015fi-a separat recent opera\u0163iunile de televiziune de cele de publishing, reunite \u00een cadrul societ\u0103\u0163ii Time Inc., \u00ee\u015fi diversific\u0103 astfel opera\u0163iunile prin investi\u0163ia \u00een new media.<\/p>\n<p>\nAceast\u0103 ofert\u0103 financiar\u0103, cea mai recent\u0103 dintr-o serie de investi\u0163ii \u00een sectorul media digitale, va permite Mashable s\u0103 angajeze circa 100 de persoane.<\/p>\n<p>\nCu ajutorul acestor investi\u0163ii, site-ul va trebui s\u0103-\u015fi creasc\u0103 prezen\u0163a \u00een sectoare \u00een plin\u0103 dezvoltare, cum este &#8220;produc\u0163ia video pentru toate platformele&#8221; \u015fi s\u0103 angajeze redactori.<\/p>\n<p>\n<strong>&#8220;C\u00e2nd am lansat Mashable \u00een urm\u0103 cu zece ani, voiam s\u0103 v\u0103d cum internetul putea schimba lumea. De anul trecut, media digitale au demarat puternic \u00een aceast\u0103 direc\u0163ie, iar Mashable se afl\u0103 \u00een mijlocul acestei mi\u015fc\u0103ri&#8221;, <\/strong>a declarat Pete Cashmore, fondator \u015fi pre\u015fedinte-director general al companiei.<\/p>\n<p>\nCompania a angajat deja redactori \u015fi personal de marketing la Londra \u015fi Los Angeles, dar \u015fi reporteri \u00een Australia \u015fi Ucraina, \u00een momentul \u00een care site-ul a \u00eenceput s\u0103-\u015fi extind\u0103 acoperirea.<\/p>\n<p>\nMashable a creat \u015fi Velocity, o tehnologie care este utilizat\u0103 pentru a prezice \u015fi monitoriza ciclul de via\u0163\u0103 al unui con\u0163inut digital viral \u015fi pentru care companie vinde drepturile firmelor de comunica\u0163ii.<\/p>\n<p>\nPe de alt\u0103 parte, compania Vox Media, care de\u0163ine site-uri de \u015ftiri precum The Verge \u015fi SB Nation, concurente Mashable, a atras, la r\u00e2ndul s\u0103u, investi\u0163ii anul trecut. Astfel, valoarea grupului Vox Media a ajuns la 380 de milioane de dolari.<\/p>\n<p>\nAlte companii media, cum este grupul Buzzfeed, urmeaz\u0103 aceea\u015fi traiectorie. Site-ul de informa\u0163ii \u015fi divertisment Buzzfeed a anun\u0163at, \u00een august 2014, un plan de extindere finan\u0163at cu 50 de milioane de dolari.<\/p>\n<p>\nPe de alt\u0103 parte, Vice Media, cu sediul \u00een Brooklyn \u015fi care are mare succes la publicul din grupa de v\u00e2rst\u0103 18-34 de ani, a ob\u0163inut o finan\u0163are de 500 de milioane de dolari, care a ridicat valoarea companiei la 2,5 miliarde de dolari.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mashable, un site specializat \u00een tehnologie \u015fi divertisment, a anun\u0163at joi c\u0103 a ob\u0163inut o finan\u0163are de 17 milioane de dolari din partea Time Warner Investments, cu scopul de a sus\u0163ine planurile de extindere ale companiei, transmite AFP.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5616,39377,10690],"class_list":["post-117254","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-investitie","tag-mashable","tag-time-warner"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117254"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/117254\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}