\nComportamentul de consum al clien\u0163ilor s-a schimbat drastic iar acest lucru se traduce \u00eentr-un \u00eentreg \u015fir de schimb\u0103ri, deopotriv\u0103 \u00een planurile de dezvoltare, construc\u0163ie, administrare, operare ale unui centru comercial nou, dar \u015fi \u00een felul \u00een care abordeaz\u0103 retailerii afacerile.<\/p>\n
\n\u201e\u015ei retailul este \u00eentr-o continu\u0103 schimbare, \u015fi noi trebuie s\u0103 ne adapt\u0103m \u00een permanen\u0163\u0103 la schimb\u0103rile pie\u0163ei \u015fi ale comportamentului de consum. Cu to\u0163ii ar trebui s\u0103 \u00een\u0163elegem ce vrea, ce caut\u0103. Fiind reprezentanta unui operator de fashion, pot spune c\u0103 pe pia\u0163a local\u0103 competi\u0163ia este aspr\u0103. De ce ar trebui s\u0103 aleag\u0103 consumatorul brandurile mele \u015fi nu altele? Toate informa\u0163iile primite de la clien\u0163i, prin diferite canale, sunt folosite pentru a realiza tot ceea ce facem, de la produs, arhitectura magazinelor, ambient. Evident, dac\u0103 nu ne adapt\u0103m cerin\u0163elor pie\u0163ei, care s-a schimbat foarte mult \u015fi \u00een viitor se va schimba \u015fi mai mult, nu vom rezista,\u201d declar\u0103 Alina Bistreanu. Tot ea spune c\u0103 digitalizarea are un impact major \u015fi, prin urmare, \u201etrebuie s\u0103 implement\u0103m aceste nout\u0103\u0163i \u015fi \u00een activitatea noastr\u0103. \u00cen momentul de fa\u0163\u0103 \u00eenc\u0103 nu func\u0163ion\u0103m online, privim spre viitor \u015fi vedem alte tendin\u0163e, cum ar fi grupul Amazon care au \u00eenceput \u00een online \u015fi ulterior au decis s\u0103 deschid\u0103 magazine fizice. De ce? Pentru c\u0103 exist\u0103 aceast\u0103 nevoie de a interac\u0163iona direct cu clientul \u015fi \u00een online nu exist\u0103 aceast\u0103 posibilitate. Din punctul meu de vedere corect ar fi s\u0103 le \u00eembin\u0103m pe am\u00e2ndou\u0103 \u015fi s\u0103 \u00eembin\u0103m avantajele din cele dou\u0103 medii, online \u015fi offline. \u00cen cazul nostru facem asta \u00een mod constant, \u00eencerc\u00e2nd s\u0103 le \u00eembin\u0103m, s\u0103 beneficiem de avantajele tehnologiei \u015fi ale digitaliz\u0103rii, s\u0103 aducem noi concepte \u00een magazinele noastre, s\u0103 re\u0163inem \u00een spa\u0163ii tinerii din genera\u0163ia Y care sunt tot timpul cu telefoanele mobile \u00een m\u00e2n\u0103. Motiv pentru care avem wi-fi \u00een magazine \u015fi aplica\u0163ii care s\u0103 poat\u0103 facilita cump\u0103rarea; sunt multe idei la care ne g\u00e2ndim acum \u015fi pe care probabil le vom pune \u00een practic\u0103 \u00een viitorul apropiat.\u201d<\/p>\n
\nRetailerul polonez de mod\u0103 LPP Fashion, sub umbrela c\u0103ruia se g\u0103sesc pe pia\u0163a local\u0103 brandurile Cropp Town, House \u015fi Reserved, a ob\u0163inut anul trecut \u00een Rom\u00e2nia afaceri de 27,3 mil. zlo\u0163i (6,5 mil. euro), \u00een cre\u015ftere \u00een moneda polonez\u0103 cu 8% comparativ cu anul anterior, potrivit rapor\u00adtului financiar al companiei. LPP Fashion a intrat pe pia\u0163a local\u0103 acum \u015fapte ani \u015fi a inaugurat primul magazin Reserved \u00een Rom\u00e2nia \u00een aprilie 2008. Spre deosebire de al\u0163i retaileri care s-au extins agresiv indi\u00adfe\u00adrent de contextul economic, polonezii au fost pruden\u0163i. \u00cenc\u0103 de acum doi an reprezentan\u0163ii companiei poloneze \u00een Rom\u00e2nia afirmau c\u0103 nu au \u00een plan deschiderea de noi unit\u0103\u0163i nici \u00een 2011, nici \u00een 2012.<\/p>\n
\nReserved, cel mai extins brand al polonezilor \u00een Rom\u00e2nia, este un brand ce se \u00eencadreaz\u0103 \u00een segmentul me\u00addium-high. Prin compara\u0163ie, C&A se pozi\u0163ioneaz\u0103 pe segmentul medium-low, H&M se adreseaz\u0103 clien\u0163ilor cu venituri medii, iar Zara celor cu venituri medium-high. Celelalte branduri ale grupului au o pozi\u0163ionare similar\u0103.<\/p>\n
\nLPP este o companie polonez\u0103 ce de\u0163ine brandurile Reserved, Cropp, Sinsay, House \u015fi Mohito \u015fi care are opera\u0163iuni \u00een mai multe \u0163\u0103ri din Europa Central\u0103 \u015fi de Est. Com\u00adpania, care de\u00ad\u0163ine peste 1.300 de ma\u00adga\u00adzine la nivel mon\u00addial, a avut anul tre\u00adcut afaceri totale de circa 4,1 miliarde de zlo\u0163i (aproape 1 miliard de euro), \u00een cre\u015ftere cu circa 37% com\u00adparativ cu anul anterior. Pe pia\u0163a local\u0103 de fashion cei mai mari juc\u0103tori sunt tot str\u0103ini, \u00een frunte cu Inditex (Zara, Bershka, Publl & Bear, Stradivarius, Oysho, Massimo Dutti \u015fi Zara Home), H&M, C&A, Kenvelo (Kenvelo, Tom Tailor \u015fi Lee Cooper). Ei se lupt\u0103 pe o pia\u0163\u0103 de circa 2 miliarde de euro, potrivit datelor companiei de cercetare de pia\u0163\u0103 Euromonitor.<\/p>\n
\n\u00centre cele mai recente contracte semnate de LPP pentru extindere se num\u0103r\u0103 cele pentru spa\u0163iile extinse din cadrul AFI Palace Cotroceni \u015fi spa\u0163iile antamate \u00een centrul comercial Coresi, care va fi inaugurat \u00een luna martie a acestui an la Bra\u015fov, proiectul fiind dezvoltat de Immochan Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201c\u00cen\u0163eleg c\u0103 digitalizarea are un impact major \u015fi trebuie s\u0103 implement\u0103m aceste nout\u0103\u0163i \u015fi \u00een activitatea noastr\u0103\u201d, spune Alina Bistreanu, director general al LPP Rom\u00e2nia Fashion, companie care opereaz\u0103 re\u0163elele Reserved, Cropp, House, Mohito \u015fi Sinsay.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[209,15232,7780,10465,18773,39328,413,7615],"class_list":["post-116992","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-alina-bistreanu","tag-coresi","tag-fashion","tag-lpp","tag-polonezi","tag-reserved","tag-retaileri","tag-spatii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/116992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=116992"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/116992\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=116992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=116992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=116992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}