\nPotrivit AFP, studioul care a lansat cunoscuta produc\u0163ie “Shrek” a anun\u0163at \u00eentr-un comunicat de pres\u0103 c\u0103 aceast\u0103 decizie va permite implementarea “unui nou plan strategic pentru restructurarea activit\u0103\u0163ii sale centrate pe filme de anima\u0163ie \u015fi asigurarea realiz\u0103rii unor produc\u0163ii cinematografice rentabile de \u00eenalt\u0103 calitate”.<\/p>\n
\nTotodat\u0103, DreamWorks Animation se va limita la producerea a dou\u0103 filme pe an, fa\u0163\u0103 de trei previzionate, pentru “a-\u015fi cre\u015fte la maximum rezultatele \u015fi talentele, reduc\u00e2nd totodat\u0103 costurile \u015fi cresc\u00e2nd rentabilitatea” acestor produc\u0163ii.<\/strong><\/p>\n \nUrm\u0103torul film al DreamWorks Animation, “Home”, va fi lansat pe 27 martie.<\/p>\n \nTotodat\u0103, DreamWorks urmeaz\u0103 s\u0103 lanseze \u015fase filme \u00een urm\u0103torii trei ani: “Kung Fu Panda 3” (prev\u0103zut pentru lansare pe 18 martie 2016, \u00een SUA), “Trolls” (4 noiembrie 2016), “Boss Baby” (13 ianuarie 2017), “The Croods 2” (22 decembrie 2017), “Larrikins” (16 februarie 2018) \u015fi “How to Train Your Dragon 3” (29 ianuarie 2018).<\/p>\n \nUn alt film, “Captain Underpants”, va fi realizat \u00een afara studioului DreamWorks, cu costuri de produc\u0163ie semnificativ reduse, urm\u00e2nd s\u0103 fie lansat \u00een 2017.<\/strong><\/p>\n \n\u00cencep\u00e2nd cu pelicula “Trolls”, costurile medii de produc\u0163ie ale fiec\u0103rui film al DreamWorks vor fi reduse la 120 de milioane de dolari, fa\u0163\u0103 de 145 de milioane de dolari.<\/p>\n \n“Sunt \u00eencrez\u0103tor c\u0103 aceast\u0103 strategie ne va permite s\u0103 producem filme mari, cu rezultate de box office mai bune (…)”, a declarat directorul general al DreamWorks Animation, Jeffrey Katzenberg.<\/p>\n \n\u00cen prezent, potrivit presei de specialitate, DreamWorks Animation are \u00eentre 1.950 \u015fi 2.200 de angaja\u0163i. Restructurarea va afecta toate diviziile companiei.<\/p>\n \nCa urmare a acestei restructur\u0103ri, DreamWorks Animation trebuie s\u0103 pl\u0103teasc\u0103, pentru ultimul trimestru al anului 2014, un impozit ini\u0163ial \u00eenainte de aplicarea deducerilor, \u00een valoare de 290 de milioane de dolari.<\/p>\n \nDreamWorks Animation are o cifr\u0103 de afaceri de aproximativ 700 de milioane de dolari.<\/p>\n \n\u00cen luna aprilie, Jeffrey Katzenberg declara c\u0103 trei din cele mai recente patru filme lansate de DreamWorks Animation nu au avut \u00eencas\u0103ri \u015fi o audien\u0163\u0103 la nivelul a\u015ftept\u0103rilor companiei.<\/p>\n \nCotidianul The Los Angeles Times a anun\u0163at, mar\u0163i, c\u0103 DreamWorks Animation pl\u0103nuie\u015fte concedieri “semnificative”, la c\u00e2teva luni dup\u0103 ce s-au spulberat \u015fansele de a g\u0103si un cump\u0103r\u0103tor \u015fi la c\u00e2teva s\u0103pt\u0103m\u00e2ni dup\u0103 o serie de schimb\u0103ri la nivel de management.<\/p>\n \nMai mul\u0163i angaja\u0163i ai DreamWorks \u015fi-au informat, s\u0103pt\u0103m\u00e2na trecut\u0103, sindicatul care \u00eei reprezint\u0103, The Animation Guild, despre faptul c\u0103 vor fi concedia\u0163i. Informa\u0163ia a fost f\u0103cut\u0103 public\u0103 de Steve Hulett, reprezentant al The Animation Guild.<\/p>\n \nPrintre persoanele concediate se num\u0103r\u0103 animatori \u015fi personal din produc\u0163ie, precum \u015fi personal tehnic, potrivit L.A. Times \u015fi Variety.<\/p>\n \n\u00cen urm\u0103 cu dou\u0103 s\u0103pt\u0103m\u00e2ni, au fost numi\u0163i noi pre\u015fedin\u0163i ai diviziei de anima\u0163ie, Bonnie Arnold \u015fi Mireille Soria, \u00een timp ce directorul departamentului de crea\u0163ie (Chief Creative Officer), Bill Damaschke, \u015fi-a dat demisia.<\/p>\n \nJeffrey Katzenberg a purtat negocieri pentru o posibil\u0103 v\u00e2nzare a studioului, printre al\u0163ii cu SoftBank Corp, \u00een septembrie 2014, \u015fi Hasbro Inc, \u00een noiembrie 2014, \u00eens\u0103 discu\u0163iile s-au \u00eencheiat rapid f\u0103r\u0103 rezultat.<\/p>\n \n\u00centr-o perioad\u0103 destul de profitabil\u0103 pentru peliculele de anima\u0163ie, studioul a \u00eenregistrat pierderi uria\u015fe cu filme precum “Dl. Peabody \u015fi Sherman\/ Mr Peabody & Sherman”, “Turbo” \u015fi “Cinci eroi de legend\u0103\/ Rise of the Guardians”.<\/p>\n \nS\u0103pt\u0103m\u00e2na trecut\u0103, DreamWorks Animation a primit \u00eens\u0103 \u015fi o veste bun\u0103, o nominalizare la premiile Oscar pentru filmul “Cum s\u0103 \u00ee\u0163i dresezi dragonul 2\/ How to Train Your Dragon 2”.<\/p>\n","protected":false},"excerpt":{"rendered":" Compania DreamWorks Animation SKG Inc., cofondat\u0103 de Steven Spielberg \u015fi Jeffrey Katzenberg, va concedia 500 de persoane, reprezent\u00e2nd un sfert din num\u0103rul s\u0103u total de angaja\u0163i, \u015fi va \u00eencetini ritmul de lansare a produc\u0163iilor sale, dup\u0103 rezultatele slabe \u00eenregistrate de ultimele sale filme.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[192,7202,39326],"class_list":["post-116983","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-angajati","tag-concedieri","tag-dreamworks-animation"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/116983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=116983"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/116983\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=116983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=116983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=116983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}