{"id":116822,"date":"2015-01-21T13:43:00","date_gmt":"2015-01-21T13:43:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=116822"},"modified":"2015-01-21T13:43:00","modified_gmt":"2015-01-21T13:43:00","slug":"doua-treimi-dintre-companiile-din-romania-care-investesc-in-social-media-nu-observa-vreun-beneficiu-financiar","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=116822","title":{"rendered":"Dou\u0103 treimi dintre companiile din Rom\u00e2nia care investesc \u00een social media nu observ\u0103 vreun beneficiu financiar"},"content":{"rendered":"

\n\u00centreba\u0163i dac\u0103 randamentul investi\u0163iilor \u00een social media se poate cuantifica, 52% dintre reprezentan\u0163ii companiilor participante la studiul realizat de EY au precizat c\u0103 nu \u015ftiu dac\u0103 exist\u0103 vreun beneficiu. 14% dintre responden\u0163i sus\u0163in c\u0103 nu sunt de acord c\u0103 ar exista vreun randament al investi\u0163iei.<\/p>\n

\nDe cealalt\u0103 parte, 34% dintre companiile chestionate sunt de acord c\u0103 investi\u0163ia \u00een social media aduce beneficii.<\/p>\n

\n58% dintre companiile din Rom\u00e2nia pl\u0103tesc pentru promovarea pe re\u0163elele de socializare, o pondere cov\u00e2r\u015fitoare prefer\u00e2nd s\u0103 dirijeze resursele c\u0103tre compania Facebook (93%).<\/p>\n

\nDintre companiile care investesc \u00een social media, majoritatea aloc\u0103, \u00een medie, 1.000 de euro lunar promov\u0103rii produselor \u015fi serviciilor pe Facebook \u015fi alte re\u0163ele sociale, mai arat\u0103 studiul citat.<\/p>\n

\nStudiul “Social media and the Romanian business environment”, realizat de compania de audit \u015fi consultan\u0163\u0103 fiscal\u0103 EY, \u00een parteneriat cu TotalSoft, a fost efectuat \u00een perioada 23 septembrie – 15 octombrie 2014, pe un e\u015fantion format din 209 companii cu activitate pe pia\u0163a din Rom\u00e2nia.<\/p>\n

\nMai multe detalii despre rezultatele studiului “Social media and the Romanian business environment” pute\u0163i consulta \u00een INFOGRAFIC.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Peste jum\u0103tate dintre companiile din Rom\u00e2nia care au investit \u00een promovarea de produse \u015fi servicii pe re\u0163elele de socializare nu pot cuantifica randamentul bugetelor alocate, \u00een timp ce 14% spun c\u0103 nu sunt de acord c\u0103 ar exista vreun beneficiu, arat\u0103 un studiu al companiei de audit \u015fi consultan\u0163\u0103 fiscal\u0103 EY, realizat \u00een parteneriat cu TotalSoft.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[39296,28287,20293],"class_list":["post-116822","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-beneficiu","tag-ey","tag-social-media"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/116822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=116822"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/116822\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=116822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=116822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=116822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}