\nV\u00e2nz\u0103rile lan\u0163ului de restaurante McDonald’s din Japonia au sc\u0103zut \u00een decembrie 2014, aceasta fiind a 11-a lun\u0103 consecutiv\u0103 \u00een care lan\u0163ul american \u00eenregistreaz\u0103 pierderi.<\/p>\n
\nSc\u0103derea s-a datorat, printre altele, faptului c\u0103 McDonald’s a trebuit s\u0103 ra\u0163ionalizeze por\u0163iile de cartofi pr\u0103ji\u0163i ca urmare a unei greve \u00een sistemul naval ce nu a permis aducerea materiei prime necesar\u0103. Compania a renun\u0163at s\u0103 mai v\u00e2nd\u0103 por\u0163ii medii \u015fi mari de cartofi pr\u0103ji\u0163i. \u00cen urma unor clipuri video difuzate de mai multe televiziuni, care ilustrau ideea c\u0103 anumite produse ar fi expirate, McDonald’s a retras de la comercializare \u015fi chiftelele de pui (nuggets).<\/p>\n
Num\u0103rul clien\u0163ilor a sc\u0103zut cu 14% \u00een ultima lun\u0103 a anului, \u00een vreme ce valoarea medie a cump\u0103r\u0103turilor a sc\u0103zut cu 8%, noteaz\u0103 Bloomberg. “\u00cen ciuda numeroaselor m\u0103suri pe care le-am luat pentru a minimaliza efectele grevei, \u00eenlocuirea anumitor produse ne-a afectat v\u00e2nz\u0103rile \u00een decembrie”, au declarat reprezentan\u0163ii lan\u0163ului de restaurante.<\/p>\n
Imaginea McDonald’s \u00een Japonia a fost afectat\u0103 \u00een 2014 de mai multe scandaluri \u015fi pl\u00e2ngeri \u00eenaintate de clien\u0163i, care au declarat c\u0103 au g\u0103sit buc\u0103\u0163i de plastic \u00een nuggets \u015fi \u00eenghe\u0163at\u0103, precum \u015fi un dinte de om \u00eentr-o pung\u0103 de cartofi pr\u0103ji\u0163i.<\/p>\n
McDonald\u2019s Corp., cel mai mare lan\u0163 de restaurante la nivel mondiale, a anun\u0163at la \u00eenceputul lunii decembrie 2014 cea mai abrupt\u0103 sc\u0103dere a v\u00e2nz\u0103rilor din istoria recent\u0103. V\u00e2nz\u0103rile din restaurantele din Statele Unite ale Americii deschise \u00een ultimul an au sc\u0103zut cu aproape 5%, potrivit informa\u0163iilor transmise de companie.<\/p>\n
\nAnali\u015ftii anticipieaz\u0103 o sc\u0103dere de 1,9%, dup\u0103 cum informeaz\u0103 Consensus Metrix. Vestea a cobor\u00e2t ac\u0163iunile companiei cu 3,8%, marc\u00e2nd cea mai mare zdruncinare din ultimii doi ani, transmite Bloomberg. V\u00e2nz\u0103rile au sc\u0103zut pentru a \u015faptea lun\u0103 la r\u00e2nd, \u00eenregistr\u00e2nd cea mai mare depreciere din ultimii 13 ani, iar compania a anun\u0163at o nou\u0103 sc\u0103dere de 1% pentru luna octombrie. V\u00e2nz\u0103rile la nivel global, excluz\u00e2nd restaurantele nou-deschise, au sc\u0103zut \u00een 2014 cu 2,2%, mai mult dec\u00e2t predic\u0163iile anali\u015ftilor. Pentru a remedia aceast\u0103 situa\u0163ie, compania a anun\u0163at reorganizarea opera\u0163iunilor \u015fi a investi\u0163iilor \u00een marketing. “Consumatorii de azi cer mai multe variante \u015fi doresc un plus de valoare”, a declarat CEO-ul McDonald’s, Don Thompson. V\u00e2nz\u0103rile \u00een Europa au sc\u0103zut cu 2% \u00een noiembrie 2014, afectate \u015fi de rezultatele extrem de proaste din Rusia \u015fi cele sub a\u015ftept\u0103ri \u00eenregistrate \u00een Fran\u0163a \u015fi Germania, a mai notat compania. \u00cen Asia, Orientul Mijlociu \u015fi Africa, v\u00e2nz\u0103rile au sc\u0103zut cu 4%.<\/p>\n","protected":false},"excerpt":{"rendered":"
V\u00e2nz\u0103rile lan\u0163ului de restaurante McDonald’s din Japonia au sc\u0103zut \u00een decembrie 2014, aceasta fiind a 11-a lun\u0103 consecutiv\u0103 \u00een care lan\u0163ul american \u00eenregistreaz\u0103 pierderi. Sc\u0103derea s-a datorat, printre altele, faptului c\u0103 McDonald’s a trebuit s\u0103 ra\u0163ionalizeze por\u0163iile de cartofi pr\u0103ji\u0163i ca urmare a unei greve \u00een sistemul naval ce nu a permis aducerea materiei prime […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12870,7734,16199,299,38807,4126,272,246,9782,83,18658,14879,17471,22346,105,10286,7155,13693,8302,7541,16680,18567,80,9989,7436,10222,8327,7287,19074,465,4878,7212,6909,552],"class_list":["post-116459","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-american","tag-analisti","tag-anunt","tag-bloomberg","tag-cartofi-prajiti","tag-clienti","tag-companie","tag-crestere","tag-declaratii","tag-deschidere","tag-difuzare","tag-expirare","tag-greve","tag-inregistrare","tag-japonia","tag-materii-prime","tag-mcdonalds","tag-permis","tag-pierderi","tag-produse","tag-pui","tag-rationalizare","tag-refuz","tag-renuntare","tag-restaurante","tag-retragere","tag-scadere","tag-sistem","tag-televiziuni","tag-valoare","tag-vanzare","tag-vanzari","tag-venituri","tag-video"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/116459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=116459"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/116459\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=116459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=116459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=116459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}