\nLada era o ma\u015fin\u0103 \u00eenvechit\u0103, iar Schweizer spune c\u0103 i s-a p\u0103rut inacceptabil faptul c\u0103 tehnica modern\u0103 nu permite fabricarea unei ma\u015fini bune la pre\u0163ul de 6.000 de dolari.<\/p>\n
\nEl a scris pe un \u015ferve\u0163el, \u00een avion, \u00een drum spre Paris, specifica\u0163iile de baz\u0103 care s\u0103 stea la baza unei ma\u015fini ieftine \u2013 modern\u0103, fiabil\u0103, accesibil\u0103, \u015fi a ad\u0103ugat c\u0103 restul se negociaz\u0103. \u015eerve\u0163elul cu cerin\u0163ele a ajuns la Gerard Detourbet, manager \u00een divizia de cercetare-dezvoltare, care a primit misiunea de a construi ma\u015fina de 6.000 de dolari.<\/p>\n
\n\u00cen continuare povestea este cunoscut\u0103: ingineri din Fran\u0163a \u015fi Rom\u00e2nia, sub supravegherea lui Detourbet, au proiectat o ma\u015fin\u0103 de la zero, cu mai pu\u0163ine componente dec\u00e2t un automobil tipic Renault, cu o arhitectur\u0103 simpl\u0103, dar totu\u015fi spa\u0163ios.<\/p>\n
\nDe la \u015ferve\u0163elul lui Schweizer \u00ee\u015fi au originea oglinzile simetrice, care pot fi folosite pe orice parte a ma\u015finii, parbrizul mai plat pentru reducerea costurilor \u015fi diminuarea poten\u0163ialelor defecte sau taboul de bord care putea fi turnat dintr-o bucat\u0103, elemente care au contribuit la reducerea costurilor \u015fi la sc\u0103derea consumului de materii prime. Iar Logan s-a transformat \u00eentr-o poveste de succes nu numai pe pie\u0163ele mai s\u0103race, c\u0103rora le era ini\u0163ial destinat\u0103, ci \u015fi pe pie\u0163e mai bogate, dar care au sim\u0163it atingerea crizei economice.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pu\u0163in\u0103 lume \u015ftie c\u0103 povestea automobilului Logan \u00eencepe pe un \u015ferve\u0163el. \u00cen 1997 Louis Schweizer, pe atunci CEO al Renault, a vizitat Rusia. Acolo a descoperit Lada, ma\u015fina ruseasc\u0103 care costa 6.000 de dolari \u015fi care se vindea mult mai bine dec\u00e2t mai elegantele \u015fi mai dotatele Renault, dar care costau dublu sau peste. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7848,24633,125,7283,215,274,8152,7060,8932,80,7240],"class_list":["post-116037","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-aniversare","tag-automobil","tag-ceo","tag-costuri","tag-designeri","tag-incepere","tag-logan","tag-masina","tag-poveste","tag-refuz","tag-renault"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/116037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=116037"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/116037\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=116037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=116037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=116037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}