{"id":116034,"date":"2014-12-29T08:00:00","date_gmt":"2014-12-29T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=116034"},"modified":"2014-12-29T08:00:00","modified_gmt":"2014-12-29T08:00:00","slug":"piata-auto-in-2014-primul-dupa-sase-ani-de-scaderi-in-care-volumele-vanzarilor-au-crescut","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=116034","title":{"rendered":"Pia\u0163a auto \u00een 2014: primul dup\u0103 \u015fase ani de sc\u0103deri \u00een care volumele v\u00e2nz\u0103rilor au crescut"},"content":{"rendered":"

\n\u00centre 2008 \u015fi 2013 mai bine de 80% din v\u00e2nz\u0103ri s-au evaporat, iar Rom\u00e2nia, care se apropia de top 10 al pie\u0163elor europene, a cobor\u00e2t p\u00e2n\u0103 aproape pe locul 20. Rom\u00e2nia a \u00eenregistrat \u00een intervalul ianuarie-noiembrie 2014 a treia cea mai mare cre\u015ftere a \u00eenmatricul\u0103rilor de ma\u015fini noi la nivelul Uniunii Europene, dep\u0103\u015find \u0163\u0103ri precum Spania, Marea Britanie sau Italia.<\/p>\n

\n\u00cen total, \u00een primele 11 luni ale acestui an s-au \u00eenmatriculat aproape 64.600 de autoturisme noi, ceea ce \u00eenseamn\u0103 c\u0103 p\u00e2n\u0103 la finalul anului se vor \u00eenregistra \u00een total aproape 70.000 de ma\u015fini noi, \u00een cre\u015ftere cu peste 20% fa\u0163 de anul trecut. Pia\u0163a local\u0103 revine astfel la cre\u015fterile puternice de dinainte de 2007, \u00eens\u0103 volumele r\u0103m\u00e2n foarte mici \u015fi comparabile cu cele din \u0163\u0103ri cu popula\u0163ie sub 10 milioane de locuitori, precum Cehia.<\/p>\n

\n\"\"<\/p>\n

\n\u201ePer ansamblu, 2014 a fost un an mai bun. Volkswagen a avut 8.400 – 8.500 de autoturisme noi v\u00e2ndute, fa\u0163\u0103 de 7.400 \u00een 2013. Cre\u015fterea v\u00e2nz\u0103rilor \u015fi a pie-\u0163ei va con-ti-nua \u015fi \u00een 2015. Vom avea cre\u015ftere eco-nomic\u0103, in-di-ferent c\u00e2t de mic\u0103 este, avem sta-bilitate eco-nomic\u0103, iar companiile continu\u0103 s\u0103-\u015fi schimbe par-curile auto, s\u0103 angajeze oameni. Chiar am ob-servat o tendin\u0163\u0103 de dezvoltare nu doar \u00een Bu-cure\u015fti, ci \u015fi \u00een Sibiu, Cluj, Timi\u015foara. Vor exis-ta tot mai multe com-panii care se vor ex-tin-de \u015fi care vor face anga-j\u0103ri\u201c, a spus Bogdan Florea, brand manager Volkswagen autoturisme \u00een cadrul Porsche Rom\u00e2nia, cel mai mare importator de pe pia\u0163a local\u0103. \u00cen ceea ce prive\u015fte pia\u0163a, directorul de marc\u0103 al VW se a\u015fteapt\u0103 la o apreciere de \u201ep\u00e2n\u0103 la zece procente \u00een 2015, spre 85.000 – 90.000 de unit\u0103\u0163i\u201c. Pia\u0163a \u00eens\u0103 mai are de luptat \u015fi cu importurile second-hand care evit\u0103 \u00een continuare plata taxelor, dar \u015fi cu asigur\u0103torii care recomand\u0103 clien\u0163ilor repararea ma\u015finilor \u00een anumite service-uri, nu cele oficiale, este de p\u0103rere Bogdan Florea.<\/p>\n

\nAnul acesta Programul Rabla a sus\u0163inut v\u00e2nzarea a aproape 20.000 de autoturisme noi, fa\u0163\u0103 de circa 13.000 \u00een 2013, \u00eens\u0103 tot \u00een 2014 s-au importat mai bine de 200.000 de ma\u015fini vechi. \u201eDe programul Rabla nu ar mai fi nevoie \u00een 2015 deoarece at\u00e2t timp c\u00e2t faci un program de stimulare prin casarea ma\u015finilor mai vechi de 10 ani, dar \u00een acela\u015fi timp la\u015fi u\u015fa larg deschis\u0103 importurilor de ma\u015fini mai vechi de zece ani care lovesc \u00eentreaga pia\u0163\u0103 \u015fi pe produc\u0103torii locali, atunci putem spune c\u0103 programul este ineficient, deoarece ce d\u0103m cu o m\u00e2n\u0103 pierdem cu cealalt\u0103\u201c, a spus Florea.<\/p>\n

\nUrm\u0103torul pas \u00een sus\u0163inerea v\u00e2nz\u0103rilor de ma\u015fini noi c\u0103tre persoane fizice, care \u00een prezent reprezint\u0103 numai 30% din v\u00e2nz\u0103ri, fa\u0163\u0103 de 60% \u00een 2007-2008, \u00eel reprezint\u0103 programul Prima ma\u015fin\u0103, care, ca \u015fi Prima cas\u0103, dore\u015fte s\u0103 ieftineasc\u0103 finan\u0163area.<\/p>\n

\n\u201eNu se vede o \u00eembun\u0103t\u0103\u0163ire a pie\u0163ei auto pe final de an. Programul Rabla s-a \u00eencheiat, Prima ma\u015fin\u0103 nu va avea un efect prea mare \u015fi nici m\u0103car nu s-au realizat v\u00e2nz\u0103ri p\u00e2n\u0103 acum prin acesta. S-au publicat normele metodologice de o s\u0103pt\u0103m\u00e2n\u0103, b\u0103ncile nu sunt preg\u0103tite \u00eenc\u0103 \u015fi impactul asupra ratei lunare este unul redus, de circa 100 de lei, astfel \u00eenc\u00e2t nu poate influen\u0163a prea mult clien\u0163ii. Cine se \u00eencadra p\u00e2n\u0103 acum se va \u00eencadra \u00een continuare, cine nu, nu se va \u00eencadra nici acum\u201c, a spus Florea.<\/p>\n

\n\u00cen ceea ce prive\u015fte produc\u0163ia de ma\u015fini, Rom\u00e2nia va produce din nou \u00een 2014 peste 300.000 de ma\u015fini, dar nu va mai dep\u0103\u015fi pragul de 400.000, cum a f\u0103cut-o \u00een 2013 din cauza uzinei Ford de la Craiova. \u00cen timp ce Dacia men\u0163ine ritmul de produc\u0163ie similar cu 2013, \u00eenregistr\u00e2nd chiar o cre\u015ftere de 1% la 10 luni, acceler\u00e2nd spre 340.000 de ma\u015fini, la Craiova, pe fondul cererii sc\u0103zute de B-Max la nivel european, uzina va produce sub 50.000 de ma\u015fini, fa\u0163\u0103 de 68.000 \u00een 2013. Din acest motiv, americanii au decis ca 680 din cei 3.200 dintre salaria\u0163i s\u0103 plece, fie voluntar, fie vor fi disponibiliza\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"

Anul 2014 readuce \u00een prim-plan pia\u0163a auto rom\u00e2neasc\u0103 \u00een condi\u0163iile \u00een care este primul dup\u0103 \u015fase ani de sc\u0103deri \u00een care volumele v\u00e2nz\u0103rilor au crescut.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7228,7142],"tags":[18255,6577,13001,10327,246,22346,5255,60,13686,6547,80,9506,7212],"class_list":["post-116034","post","type-post","status-publish","format-standard","hentry","category-industrie","category-transporturi","tag-asteptare","tag-auto","tag-autoturisme","tag-conditii","tag-crestere","tag-inregistrare","tag-masini","tag-piata","tag-piata-auto","tag-plan","tag-refuz","tag-scaderi","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/116034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=116034"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/116034\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=116034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=116034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=116034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}