{"id":115934,"date":"2014-12-23T10:00:00","date_gmt":"2014-12-23T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=115934"},"modified":"2014-12-23T10:00:00","modified_gmt":"2014-12-23T10:00:00","slug":"cum-poti-gresi-atunci-cand-manuiesti-banii-companiei-tale","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=115934","title":{"rendered":"Cum po\u0163i gre\u015fi atunci c\u00e2nd m\u00e2nuie\u015fti banii companiei tale?"},"content":{"rendered":"<p>\n\u015ei am v\u0103zut c\u0103 acest lucru deja se \u00eent\u00e2mpl\u0103 \u00een cazul antreprenorilor care ne-au r\u0103spuns. Dac\u0103 anul trecut procentul celor care nu erau familiariza\u0163i cu concepte precum private equity, venture capital, angel investor era destul de mare, \u00een acest an aceste tipuri de investitori apar printre solu\u0163iile care ar putea avea un impact important \u00een ecosistemul de finan\u0163are rom\u00e2nesc \u00een urm\u0103torii ani&#8221;. Pe de alt\u0103 parte antreprenorul trebuie s\u0103 caute finan\u0163area care se potrive\u015fte stadiului afacerii sale.<\/p>\n<p>\nNu este bine s\u0103 \u00eencerce s\u0103 ia credit bancar c\u00e2nd business-ul este abia \u00eenfiin\u0163at sau \u00een stadiul de startup. De obicei b\u0103ncile acord\u0103 credit firmelor cu istoric \u015fi situa\u0163ii financiare pe c\u00e2\u0163iva ani. &#8220;Dar nici nu te g\u00e2ndi c\u0103 nu ai acces la finan\u0163are pentru c\u0103 e\u015fti startup. G\u00e2nde\u015fte \u201cout of the box\u201d \u015fi ia \u00een considerare op\u0163iunile inovative de finan\u0163are ap\u0103rute \u00een anii de criz\u0103, de exemplu crowdfunding-ul&#8221;, spune Mihaela Matei.<\/p>\n<p>\n&#8220;Tot legat de finan\u0163are, nu te g\u00e2ndi c\u0103 vei reu\u015fi doar prin fondurile proprii s\u0103 dezvol\u0163i o afacere. Bine\u00een\u0163eles c\u0103 nu e o regul\u0103 general valabil\u0103, dar, de cele mai multe ori, f\u0103r\u0103 fonduri suficiente afacerea nu se va dezvolta \u00een ritmul necesar sau nu va rezista dincolo de zona de start-up. Nu a\u015ftepta s\u0103 ajungi la aceast\u0103 concluzie dup\u0103 2-3 ani \u00een care s\u0103 \u00ee\u0163i spui c\u0103 nu e \u015fi cazul t\u0103u \u015fi c\u0103 tu vei reu\u015fi f\u0103r\u0103 fonduri din exterior. Echipa se va demotiva sau chiar va p\u0103r\u0103si start-up-ul&#8221;.<\/p>\n<p>\nRela\u0163ia antreprenorului cu banii nu \u00eenseamn\u0103 numai finan\u0163area activit\u0103\u0163ii, ci \u015fi m\u00e2nuirea disponibilit\u0103\u0163ilor companiei.&nbsp; Cristian Bi\u015fa de la manageranticriz\u0103.ro spune c\u0103, cu cat nivelul de avu\u0163ie al societ\u0103\u0163ii scade cu at\u00e2t utilitatea resurselor financiare de\u0163inute este mai mare \u015fi aversiunea la risc mai accentuat\u0103.&#8221;Una este s\u0103 investe\u015fti 100.000 de euro atunci c\u00e2nd ai numai 120.000 de euro \u015fi alta s\u0103 inve\u015ftesti 100.000 de euro atunci c\u00e2nd de\u0163ii \u00een cont un milion&#8221;.<\/p>\n<p>\nDep\u0103\u015find acest\u0103 situa\u0163ie, antreprenorul se poate trezi \u00eentr-o alt\u0103 situa\u0163ie, la fel de nepl\u0103cut\u0103. &#8220;Este foarte greu de \u00een\u0163eles \u015fi de acceptat, dar \u015fi de gestionat faptul c\u0103 cel pu\u0163in 24 plus 16% din veniturile ob\u0163inute (sigur, prin munca si priceperea ta) nu \u00ee\u0163i apar\u0163in \u0163ie, ci statului&#8221;, spune expertul contabil Emilia \u0162uluca.<\/p>\n<p>\nDac\u0103 nu pute\u0163i accepta asta, atunci angaja\u0163i pe cineva care s\u0103 v\u0103 aminteasc\u0103; antreprenorul Mihai Sc\u0103rl\u0103tescu subliniaz\u0103 nevoia angaj\u0103rii sau implic\u0103rii \u00een afacere a cuiva cu expertiz\u0103 \u00een zona financiar\u0103, un &#8220;om cu du\u015ful&#8221;, care s\u0103 tempereze orice elanuri risipitoare.<br \/>\nExist\u0103 proprietari de afaceri care se &#8220;joac\u0103&#8221; cu banii companiei &#8211; ridic\u0103ri nejustificate de numerar, care ridic\u0103 soldul casei \u015fi care ar trebui cheltui\u0163i \u00een interesul acesteia, fapt care se \u00eent\u00e2mpl\u0103 mai rar. Iar achizi\u0163iile persoanale efectuate \u00een numele sociat\u0103\u0163ii nu fac dec\u00e2t s\u0103 creasc\u0103 lista fondurilor fixe \u015fi b\u0103t\u0103ile de cap ale contabililor, dar sporesc \u015fi riscurile \u00een cazul unui control, spune Daniela Ni\u0163u, expert contabil.<\/p>\n<p>\nUn lucru simplu la capitolul bani, care \u00eenseamn\u0103 de fapt fine\u0163e \u015fi analiz\u0103: o gre\u015feal\u0103 este s\u0103 nu faci un exit la momentul potrivit, c\u00e2nd ai ajuns la punctul de maturitate pe curba de dezvoltare a afacerii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen prima faz\u0103 de dezvoltare a afacerii antreprenorul are nevoie de bani. Iar pentru mul\u0163i \u00eentreprinz\u0103torii locali banii par a putea veni doar de la b\u0103nci. Ceea ce ar putea fi o gre\u015feal\u0103, spune Mihaela Matei, coordonatorul proiectului &#8220;Antreprenorii vorbesc: Barometrul antreprenoriatului rom\u00e2nesc&#8221; \u015fi Marketing Supervising Specialist la EY Rom\u00e2nia: &#8220;Nu te g\u00e2ndi doar la finan\u0163are prin credit bancar atunci cand cau\u0163i fonduri. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,255,7267,82,272,7736,7442,472,7148,80],"class_list":["post-115934","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-antreprenori","tag-banci","tag-bani","tag-companie","tag-credit","tag-dezvoltare","tag-finantare","tag-fonduri","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115934"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115934\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}